How To Get More Followers On Tumblr (19 Easy Ways to Grow Your Audience!)

By Colin Linnett |

If you want to know how to get more followers on Tumblr, stay tuned. I’m about to give 19 simple methods that’ll have you getting followers like a rock star.

You don’t need to be a computer whiz to use them, and the results can start almost immediately.

Let’s dive in.

What Is Tumblr, And Is it Still Worth Using?

what is Tumblr?

Tumblr is a microblogging platform with features resembling a social media platform. You could call it a mix between the 2 if you like, although it’s not quite as powerful as using WordPress or Facebook for social media.

That said, as one of the best Twitter alternatives, it’s still a popular platform, even if the number of users has declined over the years.

When you publish a post on Tumblr, it can get reposted, liked, and commented on. You can gain followers, build a community, and the possibilities for growth are tremendous. 

Is it still worth using?

Yes, especially for specific niche markets. You can use it to promote your work, drive traffic to your main blog, and more.

Is It Easy To Grow On Tumblr?

gain followers on Tumblr

According to Finances Online, there are over 518 million blogs on Tumblr, with an active user base of around 300 million. It was higher than this, but they lost users due to a ban on adult sites.

With this amount of users and blogs, you can quickly and easily increase Tumblr followers by using the methods I will share in this article.

19 Simple Methods To Get More Tumblr Followers

Now that you know what Tumblr is and the benefits of using it, let’s dive into the methods to grow your following. 

Here are 19 ways to grow your Tumblr.

1. Be The Expert In Your Niche

Be The Expert On Tumblr

Learn everything there is to know about your niche, and then learn some more. Then stay updated on the latest trends by setting alerts on Google News related to your niche.

When you do this, pretty quickly, you become the expert yourself. 

When you write your Tumblr blog posts, your audience will appreciate your expertise with shares and likes, which will ultimately grow your following.

2. Follow As Many Popular Accounts As Possible

follow tumblr users

Look for users in the Tumblr community who have blogs in the same niche or those closely related. Then follow every single one of them.

Doing this will get you instant follow backs by some of the accounts and put you in a position to interact with them (more on this later).

3. Post At Specific Times Of the Day

Best Time To Post On Tumblr

It turns out that social media sites have a time of the day that gets the most views for published posts. However, not all social media sites have the same optimal time.

The average age of people using the site plays a part, and according to Orbelo, the best time to post on your Tumblr blog is 10 pm.

Start posting at this time, and see if you get more exposure and followers.

4. Create premium content

quality content

This ‘how to get more followers on Tumblr’ tip is sort of linked to being the expert in the niche.

If you’re the expert, your content will be premium quality, and nothing encourages new followers, likes, and reposts more than quality content.

Write Tumblr posts that help, inspire, and leave a lasting impression on your readers. You can write your own ticket if you can do this, and your popularity will skyrocket!

5. Update Old Posts

update old content

Go back to your old posts and update them. It’s a simple tip to get real Tumblr followers, and all you need to do is update your content so it’s still relevant today.

Make this a regular thing, and you’ll notice an uptick in your following and likes.

6. Use Quality Images

quality Images

Images play an essential role and can give your Tumblr page a boost.

Look for the best photos that relate to the Tumblr post topic you’re writing about, and try to get high-resolution pictures.

You can use paid royalty-free image sites like Shutterstock and iStock, or free images.

For a list of free image sites, read this guide that provides a list of 20 sites that offer free photos for blogs  covering multiple niche markets.

7. Interact With Tumblr Followers & Posts

Interact with others

Don’t just read the posts; leave comments and interact.

Doing so will alert the blog post owner and often get them to check out your profile and posts. 

Not everyone will follow back, but some will. 

The more you interact with other blog owners, the more followers you get.

8. Encourage Your Followers To Share Your Tumblr Posts

share tumblr post

When you write a blog post on Tumblr, don’t just sit there and admire it. Instead, ask your readers to share it with their followers.

It’s a simple process. 

In the final paragraph of your posts, write the following or something similar:

Hey, if you liked this blog post, please share it with your followers. It will help me grow my following, and please yours – thanks!

Side tip: You could run a competition and offer a small prize for anyone who hits the reblog posts option.

9. Comment Like A Pro


Commenting on other blog posts is recommended because you’ll often get followers back just because you commented.

However, you’ll want to comment like a pro for this to work well.

Don’t just write a comment like ‘nice post’; instead, leave a decent comment of at least 3 paragraphs.

This will show the blog post owner that you read, understood, and took the time to interact.

It almost always gets you a follow back if you do this correctly. 

10. Be A Creep (In A Nice Ethical Way)

Okay, you won’t be doing anything too creepy here, no hiding in the garden or anything like that.

However, you will become a bit of a creep by boosting their ego every time they post.

Make comments praising them, and advise other people to read, share and follow their blogs. 

It’s human nature to feel good when getting a lot of praise, so use it to get followers because doing the above works, and a lot of them will follow you back.

11. Verify Your Tumblr Blog On Google Webmaster Tools

Let the search engines know that your blog is genuine with real Tumblr followers by verifying it with Google webmaster tools.

Doing this will give you a better chance of ranking your content and blog in the search engines.

It doesn't take long to do, and over time you gain more followers because your content and blog will be deemed trustworthy.

12. Use The Best SEO Strategies


Another great way to gain more Tumblr followers quickly is to practice the best SEO strategies on your posts. Look at the popular blogs, see what keywords they're using, and notice where they place them.

As a rule of thumb, the main keyword you're targeting should be in the title, first paragraph, subheadings, and again in the final paragraph.

By searching and snooping on other people's posts, you can see what they're doing to gain followers and replicate this on your blog.

13. Reblog Every Day Using The Queue Tool

The ‘queue tool’ on Tumblr is a great way to preload other people's content into a queue for it to be re-blogged (shared) automatically each day.

For example, you can quickly add hundreds of posts into your queue on Tumblr and then set it up, so you reblog 10 per day — all on autopilot.

Just make sure it's quality content.

Doing this will get you followers on days when you're not actively seeking them.

14. Don't Spam (Stick To The Rules)

Don't Spam Tumblr

This one isn’t technically a hack to get more followers on Tumblr, but I included it anyway because if you don’t do this, you will lose followers and possibly get banned.

Don’t spam, and stick to the rules.

Reblog quality posts only, and when commenting on other blogs, make sure they're proper comments.

You can read Tumblr’s community guidelines to stay compliant.

15. Use A Custom Domain Name & Theme

When you first sign up to Tumblr, you receive a subdomain name for your blog. While this is OK to use, you’ll stand out more and build your brand better by using a custom domain name.

You’ll need to add a couple of DNS records, but it’s not too complicated.

You can do this using Namecheap and GoDaddy.

You can also purchase a custom theme that will give you a visually pleasing blog design — making it different from the masses using the generic Tumblr theme.

16. Promote Your Tumblr Blog Everywhere

As with blogging, you should get off the blog to promote it.

What I mean by this is you need to promote your Tumblr blog everywhere you can.

If you have an email list, add the link to your emails, encouraging your subscribers to follow you. If you have a WordPress blog, link to your Tumblr posts and include the link in any products or free reports you give away.

In addition to the above, promote it on all your social networking accounts and in videos and podcasts.

You need to get the word out about your blog, so don’t be shy to tell the world about it.

17. Use Power Words And Optimize Your Tumblr Blog Post Headlines

Use Power Words

Power words will trigger a response in emotions.

For example, using powerful words in the headlines could give your post a considerable boost in the number of people reading it.

These emotions can include fear, curiosity, humor, and more. They will help the reader click on the link to read what you have to say.

In addition to power words, you should also pay attention to how you write your titles. Get ideas from the top blogs in your niche, and look at magazines to see how they write headlines.

You can also use click boosters in your titles like brackets to highlight a point and odd numbers in list posts.

Don’t underestimate the power of using power words and optimizing your headlines. They can be the difference between a post going viral and not gaining the traction it deserves.

18. Use The Best Tumblr Hashtags To Get Followers

Tumblr Hashtags

Hashtags are important because it’s what people use to search on Tumblr. They help people find your content, and using the relevant ones can increase your blog's exposure.

It’s easy to find the best hashtags, just search in the search bar, and you’ll get a dropdown list of the most popular tags to use.

The wider variety of keywords you type in the search bar will find the better hashtags for you to use.

19. Name-drop The Big Guys

This final tip to gain Tumblr followers is slightly advanced and requires you to name-drop the big guys in a roundup post. 

For those who don’t know — a roundup post is an article that shares the best of something and includes them in the content.

Take a look at the headlines below — they’re all roundup posts:

Your job is to write 1 of these posts for the niche you're targeting and use the popular authorities in the content of the post.

For example, the best fashion influencer online could include Nella Rose in the article and have a section praising her and linking to her successful blog. 

You write the post (make it fantastic), contact the bloggers mentioned, and let them know they’re featured in the best fashion bloggers post. (send them a direct link and ask them to share it with their followers).

Not all of them will, but even if you only manage to get 1 to share the link, it can cause a stampede of traffic to your blog. 

These authority bloggers have thousands of followers, sometimes millions!

How Do You Make Your Tumblr Go Viral?

How To Go Viral On Tumblr

Your Tumblr will need 2 things to go viral:

Number 1 is straightforward — create the best blog posts with good images, videos, quotes, and stats. Your aim is to make the reader ecstatic that they’ve read the post.

As for number 2, in some ways, it’s easy because if you get the first part right, it can happen without you doing anything.

However, for best results, use the methods mentioned in this guide to give it a push.

It’s not easy to go viral online, but it does happen, and when it does, it can change your life.

Final Thoughts On How To Get Followers On Tumblr

That’s it; you now know how to get followers on Tumblr.

You have 19 methods with the potential to explode your following.

Start by producing quality content and using the queue tool to load related content to be shared.

Then start using the other methods each day.

If you write quality content and utilize the tips and advice mentioned in this article, you should see results quickly.

Just remember to obey the rules and stay compliant.

Social Media

By Colin Linnett

Colin Linnett is a seasoned copywriter and certified content marketer who helps entrepreneurs and bloggers by creating engaging content to woo their readers.

He spends most of his time writing blog posts, emails, and researching the latest marketing trends online.

Want to learn step-by-step how I built my Niche Site Empire up to a full-time income?

Yes! I Love to Learn

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