ChatGPT for Real Estate: 8 Great Tactics to Increase Engagement & Sales
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ChatGPT is good for more than just content creation and online businesses. The real estate industry is one of the latest groups of people who have found that their businesses grow when implementing Chat GPT into their processes. Agents of all experience levels find that ChatGPT for real estate opens the doors to more productive and effective work.
How can real estate agents use this AI tool to make the most impact in their business?
Here is what you need to know about harnessing artificial intelligence to grow your brand.
Writing Compelling Listings
In the past, real estate professionals may have spent hours at their keyboards trying to craft the perfect listing description.
They want to convey all of the benefits of the property to potential buyers, so refining their copy was essential.
After all, a compelling description might make the difference between a buyer deciding to view the property and overlooking it altogether.
Chat GPT gives you a great starting point for your descriptions. All you have to do is feed it the basic information about the property and ask it to get to work.
It will automatically create a grammatically correct listing description that you can continue to tweak until it's perfect.
Not to mention, artificial intelligence can take that same listing description and work it into multiple formats so that you have it for every platform: a social media post, the MLS, or Google Ads.
Marketing and Social Media Posts
Every real estate agent knows that marketing is essential if you want to sell more houses. You might spend hours each week writing copy for advertisements and marketing endeavors, but that time may be better spent working hands-on with buyers and sellers.
Instead, you can turn to ChatGPT for real estate.
Chat GPT has the skills and knowledge needed to write all sorts of marketing materials, from social media posts to lead magnets.
All you need to do is provide the basic gist of what you want the advertisement to say or include. ChatGPT does the rest of the heavy lifting that used to fall to real estate agents.
While you may have to tweak it a bit for your social media marketing, most people find that the bulk of the work is done in seconds.
One of the best aspects of ChatGPT is that it is well-versed in all of the social media platforms. You can ask for a post for Facebook, Instagram, or Twitter, and it will be perfectly formatted and ready to go.
Check out our post on how to use ChatGPT for marketing for more ideas.
Many real estate professionals put out regular content for their buyers and sellers, enabling them to stay top of mind when it comes to any real estate needs.
To this end, an online newsletter is often the best way to interact with your audience.
After all, you own your email list and can achieve great engagement (22 percent of email campaigns are opened in the first hour!).
However, coming up with the actual written content for your newsletter is time-consuming. Busy real estate professionals may not have time to write up a few robust articles or ads each week or even each month.
ChatGPT can help take your real estate business to the next level with excellent marketing emails. All you have to do is tell it what direction you want to take your content.
Give it a word count limit, feed it some key points you want to make, and watch it go to work.
Better yet, it can even come up with subject lines that will garner more clicks and read-throughs.
Estimated Mortgage Payments on the Go
Can your buyers afford the house that you are going to look at? Every real estate agent has to keep this number in mind when showing a new property.
While the AI tool is great for real estate marketing, it can also help you with calculations when you prompt it the right way.
Perhaps most importantly, it can estimate mortgage payments when you feed it information like the sale price of the home or property listing, the current interest rate on mortgages, and the down payment.
You can even tweak it for different types of mortgages, like a 30-year fixed rate versus a 15-year fixed rate.
Do you have a hard time interacting with clients on the phone? Oftentimes, real estate professionals get tongue-tied when they pick up the phone.
ChatGPT's AI tool can make this a thing of the past by helping you to frame your thoughts via a phone script.
This can help when cold calling potential clients who have yet to enter into your marketing funnel. However, it can also help you to make difficult phone calls with existing buyers and sellers.
ChatGPT for real estate can be used to navigate things like price reductions, counteroffers, and a vast amount of other related topics.
To use it, all you have to do is enter what you want it to write. For example, you could say, “Write a phone script for a real estate agent who receives a low offer on the property.”
Brainstorming Creative Ideas for Content
One of the most effective marketing materials for a real estate business is constant content creation. This can take the form of a blog post or a social media post.
While we have already covered how ChatGPT can help with social media marketing, let's take a closer look at how it can help with other content.
You can use the AI chatbot to come up with titles for potential blog posts. Armed with this information, you can then craft the post yourself or ask ChatGPT to write it on your behalf (and you may be interested in our ChatGPT for copywriting guide).
Give it guidelines to get the exact kind of content you want:
- Title of the piece or topic (it can brainstorm the title for you)
- Key points that you want to address
- Desired length
- Tone or style that you would like it written in
You can even use it to come up with related posts, creating a series of content that serves as a powerful marketing tool.
Here are a few more tips to write a blog post with ChatGPT.
Create a Lead Magnet
Growing your email list is also an essential piece of the puzzle for a thriving real estate business.
If you want your potential clients to part with their email address and give you permission to market to them, then you may need to give them some incentive.
Enter the lead magnet.
This could be a piece of fresh content that would be helpful for your clients, such as a guide or a checklist to sell a house. It should only be available once they provide their email address and opt into your regular newsletter.
ChatGPT can help you to brainstorm topics as well as create the entire lead magnet from scratch. This saves you tons of time and can be added to your repertoire of marketing materials.
Of course, content isn't the only way that you can hook potential clients. You can also use ChatGPT to create a tool that you can use on your website.
Potential clients can opt-in with their email address to use the tool, such as a mortgage calculator.
The sky is the limit with this type of AI tool, so get creative with how you want your clients to interact with you, your company, and your brand.
Check out our guide if you want to write an ebook with ChatGPT to use as your lead magnet.
Most real estate professionals know there is more to marketing than a catchy property description.
You have to work hard on your marketing strategy to reach potential customers, and that means that you need to take a multi-faceted approach to reach out.
ChatGPT for real estate can help with these types of campaigns.
We already saw how it could help with email newsletters and content creation.
Now, it's time to look at other marketing avenues like text message marketing.
Give ChatGPT tasks that are as specific as you can. In turn, it will create high-quality content that you may not even have to touch to be able to use.
This powerful tool and its AI technology have an inherent understanding of good marketing efforts and the various platforms you can use.
If you have a specific way that you want it to address something related to your marketing, all you have to do is ask, and ChatGPT will deliver.
Final Thoughts: ChatGPT for Real Estate
ChatGPT for real estate is essential to saving time and implementing an excellent marketing strategy for real estate professionals. It helps with everything from property descriptions to content creation and various other marketing strategies.
This powerful tool could save you hours of work on your business and help you to connect with more buyers and sellers. The AI technology requires little tweaking from you and gives you high-quality output every time you provide a detailed prompt.
How will you use ChatGPT for your real estate business?
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