Podcast 15: Building a Niche eCommerce Business with Nathan Hartnett

Podcast 15: Building a Niche eCommerce Business with Nathan Hartnett

I am always thrilled when I find people outside of the “internet marketing” niche that are finding big success with the principles that I teach on my blog all the time.

I am constantly trying to harp on the fact that finding “long tail” keywords is something that EVERY business should be doing, not just affiliate marketers.  I’ve shared the success of Marcus Sheridan with this for his pool company.  Jon Haws built a successful landscaping company using long tail keywords.  Last week, I shared the story of Perry Rosenbloom that found success with his Glacier National Park travel guide site using smart keyword research and great content.

And now today, I’m happy to share with you the story of Nathan Hartnett.

I had the privilege of interviewing Nathan Hartnett recently about his niche eCommerce sites.  And you guessed it: he attributes much of his success to solid keyword research (understanding markets), and exposing low competition.

The Story

Nathan was an air traffic controller for the Australian Air Force for many years.  He had a great job, and as you’ll hear, was offered $160,000 a year to take new position.  With a great career path ahead of him, why would he decide to make a change?

Well, 2 words: Love and Lifestyle

Nathan, met a girl and also started thinking about the lifestyle he wanted to live.  He wanted a career that allowed him to live where he wanted and to let his business work for him (not the other way around).

As a result he decided to research and sell a product on eBay.  He found that jewelry was a good option, because it was both profitable and easy to ship.  So, he started his business even without an internet connection!  He used an internet cafe when he had time to get the business up and running.

Eventually he created VurgeJewellery.com, which is still his primary website.  However, he learned a lot along the way.  He discovered niche sites, and how they could actually help his business.

He also began to fully understand the importance of keyword research.  As a result he has been able to build 9 different niche eCommerce businesses.  He attributes his success to proper keyword research and truly analyzing whether there is a market for the product.  Its a very similar process to building niche sites!

He has since lived all over the world with his wife, and is enjoying the lifestyle he wants.

Here is what is covered on the podcast:

Nathan continues to build his online retail business; however, he also blogs about business lessons he has learned at TalknBusiness.com.  So be sure to stop by and say hi to Nathan!

Listen to the Podcast Here!

(or listen on iTunes here)

How Long Tail Pro Can Help You Capture Way More Search Engine Traffic

If your business could benefit in any way from getting more search engine traffic, I have some good news.

Search engines are in love with long tail keywords! If you are able to provide relevant content targeting these long tail keywords, then you can see a dramatic increase to the amount of traffic Google and other search engines send you.

Long Tail Pro is a powerful keyword research tool that makes finding these valuable long tail keywords a breeze.

What are “long tail keywords”? Essentially, these are words or phrases that people type into the search engines to find very specific things. Rather than searching for “dog training” a user might search for “how to potty train a pitbull”.

This is an example of a Long Tail Keyword. To visualize how Long Tail Keywords work...

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5 Comments for this entry

  1. SlickR says:

    Cool story bro. Great that is worked out great for him.

  2. Lewis Saka says:

    great podcast, I’ve downloaded the free version of your long tail keyword book and plan to niche down my blogs. This is a point Ramit Sethi has made in the past – find a niche and then niche it down some more.


  3. jw says:

    This is a really good podcast. I am a little surprised there are not more comments. To me, anyway, these interviews that overlap different areas of marketing, internet, product, etc. are some of the most interesting because the intersections of all of these areas is where the growth will be. Thanks for this interview.

  4. Ignazio says:

    Awesome podcast Spencer! tnx for the great info!

  5. Angela Allen says:

    Awesum!! I bought the book..just finished reading it!

    Ecommerce and physical products are my “thing”… This is so very helpful!



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