How The Right Hairstyles gets 8 million visitors per month and keeps them coming back for more
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The Right Hairstyles is a magazine website dedicated to helping people find the right hairstyles. The site appears to have been founded in around 2016 in its current form and has grown to over 900 articles, attracting over 8million page views per month, as estimated by Ahrefs.
The Right Hairstyles has a very extensive database of hairstyles, thousands of different styles categorized by hair type, length, color, and occasion. The site is a great resource for anyone looking for new hairstyle ideas or wanting to learn more about hair in general.
How The Right Hairstyles Gets Its Traffic
It's worth noting that the vast majority of their traffic - a massive 80% - is coming via search, showing that they're dominating the SERPs for many hair-related keywords.
This is no small feat, and they've clearly put a lot of time and effort into their SEO.
Of the remainder, 11% of traffic comes direct, and 7% from social media.
Most of their social media traffic comes from Pinterest, which is no surprise given that most of their content is highly visual.
What Types of Keywords Does The Right Hairstyles Target?
Their top keywords include terms such as "pixie cut", "long hair", "haircuts" and "bob hairstyles" - all of which are highly competitive.
They're ranking for over 370 thousand hair-related keywords, holding the number one spot for over 100 thousand. No wonder they're getting so much traffic from search!
It's not just about the volume of traffic though - according to SimilarWeb, their average organic session duration is over 2 minutes, with visitors looking at 8.38 pages, and they have a bounce rate of under 50%.
If all of this is true, it means that people spend a decent chunk of time on the site and find what they're looking for.
How Their Pages Look
They're using a modern serif font for both their main text and the titles, which makes for a stylish and easy-to-read design. Their pages are also well laid out, with plenty of white space and clear headings. And, of course, there are plenty of images to break up the text.
They also make it easy for visitors to pin images from the site onto Pinterest, which is great for driving traffic back to their pages - something that's essential for a site like this which is so visual.
Their top pages include "15 classy simple short hairstyles for women over 50", "15 most fantastic trendy layered hairstyles for long hair".
It's quite unusual to see such a well-established site using numbers in the URLs, as this makes it difficult to revise and add to those articles in the future, but it seems to be working for them.
The Right Hairstyles knows their audience, and they're giving them what they want - high-quality content that's easy to consume and packed with useful information. It's no wonder they're one of the most popular hair sites on the web!
What's Their Link Profile Like?
TRH has attracted links from grooming and beauty sites, such as Teen Vogue, Be Beautiful, and Oprah Daily. This helps to give them credibility and authority in the eyes of Google.
Their link profile is impressive, with over 200 thousand links from over 29 thousand unique domains.
There's a good mix of dofollow and nofollow links, which is always a good sign because it shows that they're not engaging in shady link-building practices.
TRH has clearly put a lot of time and effort into its SEO, and it's certainly paying off. They're getting a huge amount of traffic from search and ranking for some very competitive keywords.
With such a strong link profile, they're sure to continue dominating the SERPs for many years.
What Does The Site Do Well?
The Right Hairstyles produces a mix of evergreen and timely content, with most of their articles being timeless pieces that will always be relevant. That said, they produce the odd seasonal article and celebrity-inspired post, which helps keep things interesting.
They have a great mix of long-form and short-form content, which is perfect for people who want to spend a lot of time on the site or quickly find a new hairstyle idea. And, of course, all of their content is beautifully presented and easy on the eye.
Their tone of voice is fun and friendly, without being too informal. This makes their content easy to read and enjoyable, even for those who aren't particularly interested in hair.
How Does The Right Hairstyles Make Its Money?
TRH is a member of several affiliate sales networks, meaning they earn a commission on any sales generated from links on their site. They've also monetized the site with ads, although these are relatively unobtrusive and don't detract from the user experience.
Interestingly, I couldn't find any sponsored posts on the site. This means they're not compromising their editorial integrity in order to make a quick buck.
Of course, as one of the most popular hair sites on the web, they must be generating a pretty healthy income from advertising and affiliate sales. It's no wonder they're able to produce such high-quality content!
What Can We Learn From The Right Hairstyles Website?
- The Right Hairstyles website is a great example of a site that produces high-quality, well-written content that appeals to its target audience.
- They have a strong link profile, which suggests they've put a lot of time and effort into their SEO.
- They're able to generate a healthy income from advertising and affiliate sales, without compromising their editorial integrity.
- They have a great mix of long-form and short-form content and a mix of evergreen and timely articles.
- Their tone of voice is fun and friendly, making their content easy to read and enjoyable.
If you want to learn from the best, look at The Right Hairstyles website. They know how to produce great content that appeals to their target audience and have the SEO strategy to back it up. They're definitely doing something right with a strong link profile and a healthy income from advertising and affiliate sales!
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