When you pay per email subscriber, you want to make sure you're getting the most out of every email that you send. And when your emails land in spam, you aren't doing yourself any favors. That's why it's vital you avoid using spam trigger words that activate spam filters.
Even worse, every time your emails get marked as spam, it results in a derogatory “mark” on your IP address that can make the problem worse in the future.
In this article, we've compiled a list of 595 spam words that can trigger spam filters so you can avoid using them and make the most out of your email marketing.
- What Are Spam Trigger Words?
- Other Factors That Cause Emails to Go Straight to Spam
- Context Matters With Spam Trigger Words
- 595 Email Spam Trigger Words To Avoid
- Other Tips to Improve Your Email Deliverability Rates
- Final Thoughts on Spam Trigger Words
What Are Spam Trigger Words?
Spam trigger words are words and phrases that email marketing providers flag as fraudulent, malicious, or spammy. Emails containing spam trigger words will cause the emails to be sent to spam and hurt your overall email deliverability rate.
Did you know that roughly 1 in 6 emails ends up in the spam folder or blocked from the recipient's inbox altogether? Yikes!
Some spam trigger words aren't words or phrases that you would typically think of as spammy. However, they've been used in spammy or scammy emails in the past, so the algorithm has been trained to detect them.
In general, spam trigger words relate to a few common themes. These include overpromising or exaggerated results, scams, over-excitement, money, finances, business, urgency, pressure, or adult themes.
In some cases, using certain spam trigger words or phrases might be unavoidable. It's when you stuff your emails and subject lines with them consistently that you'll find yourself in trouble.
The whole purpose of spam filters is to ensure that email users only receive content that's legitimate and that they want to interact with. Your subscribers hate spam, and I'm willing to bet that you do too.
Spam filters aren't set up to make it feel impossible or difficult to be an online business owner: it's the opposite, actually.
Other Factors That Cause Emails to Go Straight to Spam
Other factors that contribute to your emails ending up in the spam folder include certain symbols, certain types of formatting, and more.
Here's a quick list of other items that hurt your email deliverability rates.
Not having an “unsubscribe” button in your emails.
Spammy links, shortened links, or links to sketchy websites.
Your subscribers mark your emails as spam because they don't remember you. (This tells the email provider to send your other emails to spam, too)
A clickbait-y or misleading subject line.
Over-use of capital letters, colored fonts, or emojis.
You don't include your physical address.
You aren't using a branded email address.
Not sending your subscribers content related to what they signed up for (they'll mark your emails as spam).
Context Matters With Spam Trigger Words
This list has over 500 spam trigger words to avoid – including symbols and phrases. And after reading it, you might panic and feel like you can never send a single email ever again — but not to worry. Context matters when it comes to spam words.
Spam trigger words can alert the email provider spam filters of spammy content within your email.
However, if the contents of your email aren't actually spammy, you'll be okay in many cases. Spam filters get smarter and smarter by the day.
The spam words in this list trigger spam filters to monitor the content of your email, but they don't always mean your email will go directly to the spam folder.
Of course, what other people (and email provider spam filters) consider spammy might differ from what you consider spammy.
Your subscribers signed up for your email list because they want to hear from you.
However, they don't want you to spam them all day, every day!
Consider the Implied Intent of the Words You Use
They also don't want you to fool or manipulate them into buying offers they don't really want or need. And that's the purpose of most spammy trigger words.
Read this list with a grain of salt and remember to avoid doing these things in your emails to stay out of the spam folder.
Don't oversell your products. Allow your sales pages to do that, and give subscribers a gentle call to action to view your sales page.
Don't over promise or make exaggerated claims.
Avoid talking a lot about making money or money in general. Again, give subscribers a gentle nudge to head to a webpage where they can read your sales spiel, your latest blog post on making money, etc.
Don't include a lot of pressure or urgency. If you have a sale running for a limited time only, let them know. But don't overdo it.
Avoid overusing the words free, freebie, etc. If you're delivering a freebie or have a free gift for subscribers, you can tell them that and deliver it. Just don't overdo it.
Don't ask for personal information.
Use caution with medical language, terms, claims, etc.
Avoid using email spam trigger words in your email subject lines.
595 Email Spam Trigger Words To Avoid
These spam trigger words are sorted alphabetically for easy reading, and include the numbers and symbols you should avoid, too.
Numbers and Symbols
|100%||100% free||50% off|
|Accept credit cards||Ad||Amazing offer|
|Acceptance||Additional income||Amazing stuff|
|Access||Addresses on CD||Apply here|
|Access for free||Additional income||Apply now|
|Access now||Affordable||Apply online|
|Accordingly||Affordable deal||As seen on|
|Act immediately||All natural||At no cost|
|Act now||All new||
Auto email removal
|Be amazed||Best price||Bonus|
|Be your own boss||Big bucks||
Brand new pager
|Become a member||Bill 1618||Bulk email|
|Being a member||Billing||Buy|
|Believe me||Billing address||Buy direct|
|Best bargain||Billion dollars||
|Cable converter||Cents on the dollar||Compare|
|Call free||Chance||Compare online|
|Call me||Cheap||Compare rates|
Compete for your business
|Calling creditors||Check or money order||Confidentiality|
|Can't live without||Claim now||
Confidentially on all orders
|Can’t live without||Claim your discount||Congratulations|
|Cancel at any time||Claims not to be selling anything||
Consolidate debt and credit
|Cancel now||Claims to be in accordance with some spam law||
Consolidate your debt
|Cancellation required||Claims to be legal||Copy accurately|
|Cannot be combined with any other offer||Clearance||Copy DVDs|
|Cash bonus||Click here||Credit|
|Cash out||Click now||Credit bureaus|
|Cashcashcash||Click to get||
Credit card offers
|Casino||Click to remove||Cures|
|Cell phone cancer scam||
Collect child support
|Deal||Direct marketing||Don’t hesitate|
|Dear friend||Do it now||Double your|
|Debt||Do it today||Double your cash|
|Diagnostic||Don't delete||Double your income|
Double your wealth
|Dig up dirt on friends||Don’t delete||
Digging up dirt on friends
|Earn||Easy terms||Expect to earn|
|Earn $||Eliminate bad credit||Expire|
|Earn extra cash||Eliminate debt||
Explode your business
|Earn from home||Email extractor||Extra|
|Earn money||Email harvest||Extra cash|
|Earn monthly||Email marketing||Extra income|
|Earn per month||Exclusive deal||Extract email|
|Earn per week|
|F r e e||Free||Free leads|
|Fantastic||Free access||Free Macbook|
|Fantastic deal||Free bonus||
|Fantastic offer||Free cell phone||Free money|
|Fast cash||Free consultation||Free offer|
|Fast Viagra delivery||Free DVD||Free preview|
|Financial freedom||Free gift||Free priority mail|
|Financially independent||Free grant money||Free quote|
|For free||Free hosting||Free sample|
|For instant access||Free info||Free trial|
|For just $ (some amount)||Free information||Free website|
|For just $XXX||Free installation||Freedom|
|For Only||Free Instant||Friend|
|For you||Free investment||Full refund|
|Get||Give it away||Guarantee|
|Get it now||Giveaway||Guaranteed|
|Get out of debt||Giving away||
|Get started now||Great deal||
|Gift certificate||Great offer|
|Have you been turned down?||Hidden fees||
Human growth hormone
|Hidden assets||Home based business||Hurry up|
|If only it were that easy||Increase traffic||Instant earnings|
|Important information regarding||Increase your chances||Instant income|
|Important notification||Increase your sales||Insurance|
|In accordance with laws||Incredible deal||Internet market|
|Income||Info you requested||
|Income from home||Information you requested||Investment|
|Join millions||Join millions of Americans||Junk|
|Laser printer||Limited offer||
Lower interest rate
Lower interest rates
Lower monthly payment
|Legal notice||Limited time offer||Lower rates|
|Life||Limited time only||
Lower your mortgage rate
Lowest insurance rates
|Lifetime access||Long distance phone offer||Lowest rate|
|Limited amount||Lose weight||Luxury car|
Lose weight spam
|Mail in order form||Meet me||MLM|
|Make $||Meet women||Money back|
|Make money||Member||Money making|
|Marketing||Member stuff||Month trial offer|
|Marketing solution||Message contains||
More Internet Traffic
|Marketing solutions||Message contains disclaimer||Mortgage|
|Mass email||Million||Mortgage rates|
Multi level marketing
|Name brand||No fees||
No purchase necessary
|Near you||No gimmick||
No questions asked
|Never||No hidden||No selling|
|Never before||No hidden Costs||
No strings attached
|New customers only||No hidden fees||No-obligation|
|New domain extensions||No hidden сosts||Not intended|
|Nigerian||No interest||Not junk|
|No age restrictions||No interests||Not scam|
|No catch||No inventory||Not spam|
|No claim forms||No investment||Notspam|
|No cost||No investment required||Now|
|No credit check||No medical exams||Now only|
|No deposit required||No middleman||Number 1|
|No disappointment||No obligation||Number one|
No payment required
|Obligation||One time mailing||Opportunity|
|Off shore||Online biz opportunity||Opt in|
|Offer expires||Online income||Order now|
Order shipped by
|Once in a lifetime||Online marketing||Order status|
|Once in lifetime||Online pharmacy||Order today|
|One hundred percent free||Only||
Orders shipped by shopper
|One hundred percent guaranteed||Only $||
|Pennies a day||Presently||
Produced and sent out
|Per month||Price protection||Promise|
|Per week||Print form signature||Promise you|
|Performance||Print out and fax||Purchase|
|Phone||Priority mail||Pure profit|
|Please read||Prize||Pure profits|
|Rates||Removal instructions||Reverses aging|
|Real thing||Remove||Risk free|
|Refinance home||Requires initial investment||Rolex|
|Refund||Reserves the right||Round the world|
|S 1618||Sent in compliance||Stock alert|
Stock disclaimer statement
|Sale||Serious cash||Stock pick|
|Sample||Serious only||Stop calling me|
Stop emailing me
|Satisfaction guaranteed||Shopping spree||Stop snoring|
|Save $||Sign up free||Strong buy|
|Save big money||Sign up free today||Stuff on sale|
|Save money||Social security number||Subject to cash|
|Save now||Solution||Subject to credit|
|Save up to||Spam||Subject to…|
|Score with babes||Special discount||
Subscribe for free
|Search engine||Special for you||Subscribe now|
|Search engine listings||Special offer||Success|
|Search engines||Special promotion||Supplies|
|Section 301||Stainless steel||
Supplies are limited
|See for yourself|
|Take action||The best rates||This isn’t junk|
|Take action now||The following form||This isn’t spam|
|Talks about hidden charges||They keep your money — no refund!||This won’t last|
|Talks about prizes||They’re just giving it away||Thousands|
|Teen||This isn't junk||Time limited|
|Tells you it’s an ad||This isn't spam||Traffic|
|Terms||This isn’t a scam||Trial|
Terms and conditions
|Undisclosed recipient||Unsecured debt||Urgent|
|University diplomas||Unsolicited||US dollars|
|Vacation offers||Vicodin||Visit our website|
|Wants credit card||Weight loss||Wife|
|Warranty||What are you waiting for?||
Will not believe your eyes
|Warranty expired||What’s keeping you?||Win|
|We hate spam||While available||Winner|
|We honor all||While in stock||Winning|
|Web traffic||While supplies last||Won|
|Website visitors||While you sleep||Work at home|
|Weekend getaway||Who really wins?||Work from home|
|Weight||Why pay more?|
|You are a winner||You have been selected||Your income|
|You are a winner!||You’re a Winner!||Your status|
|You have been chosen||
|Zero chance||Zero percent||Zero risk|
Other Tips to Improve Your Email Deliverability Rates
If you want to increase your email sender reputation and improve your overall email deliverability rates, here are some quick tips.
Use Your Own Branded Domain For Links and Email
Using unbranded domains for links or your return email address can hurt your email campaign's deliverability rates.
Some email providers will trigger certain URLs, like a landing page hosted on a site like ClickFunnels without a custom domain.
It's always better to use your own domain or include links to actual domains when sending emails to your subscribers.
Additionally, your return email address should always be from a branded domain.
Don't try to use a free email address like (name)@gmail.com – not only does this look unprofessional to your subscribers, it will also send your email directly to the spam folder.
Improve Your Overall Domain Reputation
If your IP address repeatedly gets marked as sending spammy emails, this can hurt… a lot.
If you frequently find that your emails consistently end up in the purgatory of spam folders, consider working on improving your domain reputation.
Other Tips to Stay Out of The Spam Folder
Use a double-opt-in process to make sure subscribers really want to be there.
Segment your list and send emails specific to segment interests.
Ask your subscribers what they want to hear about instead of just sending random emails.
Set expectations in your welcome sequence: i.e. “I'll be popping into your inbox once a week to share the latest tips, trends, and free and paid resources about XYZ.”
Remove inactive subscribers. Deleting people who never open or interact with your emails increases your overall email engagement rates.
Final Thoughts on Spam Trigger Words
No one wants to trigger spam filters. Having your emails sent to spam can hurt you in more ways than one, and hurt your overall email deliverability rates.
However, avoiding spam trigger words isn't as difficult as it might seem. A lot of these words or phrases are words that you might need to use in certain marketing emails, but they won't always activate spam filters.
Remember that context matters when it comes to email marketing. If your email campaigns aren't actually spammy, you should be safe.
If you do have to use spam words in some of your emails, remember to use them in moderation. Email spam filters will pick up on repeated use of spam words which will damage your sender reputation over time.
Want to learn more about email marketing? Check out our email marketing guide below.Email Marketing Made Simple