595 Spam Trigger Words To Avoid to Prevent Your Emails from Going to Spam

By Carrie Fay |

When you pay per email subscriber, you want to make sure you're getting the most out of every email that you send. And when your emails land in spam, you aren't doing yourself any favors. That's why it's vital you avoid using spam trigger words that activate spam filters.

Even worse, every time your emails get marked as spam, it results in a derogatory “mark” on your IP address that can make the problem worse in the future.

In this article, we've compiled a list of 595 spam words that can trigger spam filters so you can avoid using them and make the most out of your email marketing.

What Are Spam Trigger Words?

email spam trigger words

Spam trigger words are words and phrases that email marketing providers flag as fraudulent, malicious, or spammy. Emails containing spam trigger words will cause the emails to be sent to spam and hurt your overall email deliverability rate.

Did you know that roughly 1 in 6 emails ends up in the spam folder or blocked from the recipient's inbox altogether? Yikes!

Some spam trigger words aren't words or phrases that you would typically think of as spammy. However, they've been used in spammy or scammy emails in the past, so the algorithm has been trained to detect them.

In general, spam trigger words relate to a few common themes. These include overpromising or exaggerated results, scams, over-excitement, money, finances, business, urgency, pressure, or adult themes.

In some cases, using certain spam trigger words or phrases might be unavoidable. It's when you stuff your emails and subject lines with them consistently that you'll find yourself in trouble.

The whole purpose of spam filters is to ensure that email users only receive content that's legitimate and that they want to interact with. Your subscribers hate spam, and I'm willing to bet that you do too.

Spam filters aren't set up to make it feel impossible or difficult to be an online business owner: it's the opposite, actually.

Other Factors That Cause Emails to Go Straight to Spam

factors that cause emails to go to spam folder

Other factors that contribute to your emails ending up in the spam folder include certain symbols, certain types of formatting, and more.

Here's a quick list of other items that hurt your email deliverability rates.

Context Matters With Spam Trigger Words

This list has over 500 spam trigger words to avoid – including symbols and phrases. And after reading it, you might panic and feel like you can never send a single email ever again — but not to worry. Context matters when it comes to spam words.

Spam trigger words can alert the email provider spam filters of spammy content within your email.

However, if the contents of your email aren't actually spammy, you'll be okay in many cases. Spam filters get smarter and smarter by the day.

The spam words in this list trigger spam filters to monitor the content of your email, but they don't always mean your email will go directly to the spam folder.

Of course, what other people (and email provider spam filters) consider spammy might differ from what you consider spammy.

Your subscribers signed up for your email list because they want to hear from you.

However, they don't want you to spam them all day, every day!

Consider the Implied Intent of the Words You Use

They also don't want you to fool or manipulate them into buying offers they don't really want or need. And that's the purpose of most spammy trigger words.

Read this list with a grain of salt and remember to avoid doing these things in your emails to stay out of the spam folder.

595 Email Spam Trigger Words To Avoid

These spam trigger words are sorted alphabetically for easy reading, and include the numbers and symbols you should avoid, too. 

Numbers and Symbols

0% #1 100% more
99% $$$ 100% satisfied
99.9%% 0% risk 4U
100% 100% free 50% off


Accept credit cards Ad Amazing offer
Acceptance Additional income Amazing stuff
Access Addresses on CD Apply here
Access for free Additional income Apply now
Access now Affordable Apply online
Accordingly Affordable deal As seen on
Act immediately All natural At no cost
Act now All new
Auto email removal
Act now! Amazed Avoid
Action Amazing
Avoid bankruptcy
Action required


Bargain Best offer Billionaire
Be amazed Best price Bonus
Be surprised Beverage Boss
Be your own boss Big bucks
Brand new pager
Become a member Bill 1618 Bulk email
Being a member Billing Buy
Believe me Billing address Buy direct
Beneficiary Billion Buy now
Best bargain Billion dollars
Buying judgments
Best deal


Cable converter Cents on the dollar Compare
Call Certified Compare now
Call free Chance Compare online
Call me Cheap Compare rates
Call now Check
Compete for your business
Calling creditors Check or money order Confidentiality
Can't live without Claim now
Confidentially on all orders
Can’t live without Claim your discount Congratulations
Cancel Claims Consolidate debt
Cancel at any time Claims not to be selling anything
Consolidate debt and credit
Cancel now Claims to be in accordance with some spam law
Consolidate your debt
Cancellation required Claims to be legal Copy accurately
Cannot be combined with any other offer Clearance Copy DVDs
Cards accepted Click Cost
Cash Click below Costs
Cash bonus Click here Credit
Cash out Click now Credit bureaus
Cashcashcash Click to get
Credit card offers
Casino Click to remove Cures
Celebrity Collect Cures baldness
Cell phone cancer scam
Collect child support


Deal Direct marketing Don’t hesitate
Dear [email/friend/somebody] Discount Dormant
Dear friend Do it now Double your
Debt Do it today Double your cash
Diagnostic Don't delete Double your income
Diagnostics Don't hesitate
Double your wealth
Dig up dirt on friends Don’t delete
Drastically reduced
Direct email
Digging up dirt on friends


Earn Easy terms Expect to earn
Earn $ Eliminate bad credit Expire
Earn extra cash Eliminate debt
Explode your business
Earn from home Email extractor Extra
Earn money Email harvest Extra cash
Earn monthly Email marketing Extra income
Earn per month Exclusive deal Extract email
Earn per week


F r e e Free Free leads
Fantastic Free access Free Macbook
Fantastic deal Free bonus
Free membership
Fantastic offer Free cell phone Free money
Fast cash Free consultation Free offer
Fast Viagra delivery Free DVD Free preview
Financial freedom Free gift Free priority mail
Financially independent Free grant money Free quote
For free Free hosting Free sample
For instant access Free info Free trial
For just $ (some amount) Free information Free website
For just $XXX Free installation Freedom
For Only Free Instant Friend
For you Free investment Full refund
Form Free iPhone


Get Give it away Guarantee
Get it now Giveaway Guaranteed
Get out of debt Giving away
Guaranteed deposit
Get paid Great
Guaranteed income
Get started now Great deal
Guaranteed payment
Gift certificate Great offer


Have you been turned down? Hidden fees
Home employment
Hello High score
Home-based business
Here Home Huge discount
Hidden Home based
Human growth hormone
Hidden assets Home based business Hurry up
Hidden charges


If only it were that easy Increase traffic Instant earnings
Important information regarding Increase your chances Instant income
Important notification Increase your sales Insurance
In accordance with laws Incredible deal Internet market
Income Info you requested
Internet marketing
Income from home Information you requested Investment
Increase sales Instant
Investment decision
It’s effective


Join millions Join millions of Americans Junk


Laser printer Limited offer
Lower interest rate
Leave Limited supply
Lower interest rates
Legal Limited time
Lower monthly payment
Legal notice Limited time offer Lower rates
Life Limited time only
Lower your mortgage rate
Life insurance Loan
Lowest insurance rates
Lifetime Loans Lowest price
Lifetime access Long distance phone offer Lowest rate
Lifetime deal Lose Luxury
Limited amount Lose weight Luxury car
Limited number
Lose weight spam


Mail in order form Meet me MLM
Maintained Meet singles Money
Make $ Meet women Money back
Make money Member Money making
Marketing Member stuff Month trial offer
Marketing solution Message contains
More Internet Traffic
Marketing solutions Message contains disclaimer Mortgage
Mass email Million Mortgage rates
Medicine Million dollars
Multi level marketing
Medium Millionaire Multi-level marketing
Meet girls Miracle


Name brand No fees
No purchase necessary
Near you No gimmick
No questions asked
Never No hidden No selling
Never before No hidden Costs
No strings attached
New customers only No hidden fees No-obligation
New domain extensions No hidden сosts Not intended
Nigerian No interest Not junk
No age restrictions No interests Not scam
No catch No inventory Not spam
No claim forms No investment Notspam
No cost No investment required Now
No credit check No medical exams Now only
No deposit required No middleman Number 1
No disappointment No obligation Number one
No experience
No payment required


Obligation One time mailing Opportunity
Off shore Online biz opportunity Opt in
Offer Online degree Order
Offer expires Online income Order now
Offshore Online job
Order shipped by
Once in a lifetime Online marketing Order status
Once in lifetime Online pharmacy Order today
One hundred percent free Only
Orders shipped by shopper
One hundred percent guaranteed Only $
Outstanding values
One time Open


Passwords Pre-approved Problem
Pennies a day Presently
Produced and sent out
Per day Price Profits
Per month Price protection Promise
Per week Print form signature Promise you
Performance Print out and fax Purchase
Phone Priority mail Pure profit
Please read Prize Pure profits
Potential earnings Prizes


Quote Quick


Rates Removal instructions Reverses aging
Real thing Remove Risk free
Refinance Removes wrinkles Risk-free
Refinance home Requires initial investment Rolex
Refund Reserves the right Round the world
Removal Reverses


S 1618 Sent in compliance Stock alert
Safeguard notice Serious
Stock disclaimer statement
Sale Serious cash Stock pick
Sales Serious offer Stop
Sample Serious only Stop calling me
Satisfaction Shopper
Stop emailing me
Satisfaction guaranteed Shopping spree Stop snoring
Save $ Sign up free Strong buy
Save big money Sign up free today Stuff on sale
Save money Social security number Subject to cash
Save now Solution Subject to credit
Save up to Spam Subject to…
Score Special deal Subscribe
Score with babes Special discount
Subscribe for free
Search engine Special for you Subscribe now
Search engine listings Special offer Success
Search engines Special promotion Supplies
Section 301 Stainless steel
Supplies are limited
See for yourself


Take action The best rates This isn’t junk
Take action now The following form This isn’t spam
Talks about hidden charges They keep your money — no refund! This won’t last
Talks about prizes They’re just giving it away Thousands
Teen This isn't junk Time limited
Tells you it’s an ad This isn't spam Traffic
Terms This isn’t a scam Trial
Terms and conditions


Undisclosed Unsecured credit Unsubscribe
Undisclosed recipient Unsecured debt Urgent
University diplomas Unsolicited US dollars


Vacation Viagra VIP
Vacation offers Vicodin Visit our website


Wants credit card Weight loss Wife
Warranty What are you waiting for?
Will not believe your eyes
Warranty expired What’s keeping you? Win
We hate spam While available Winner
We honor all While in stock Winning
Web traffic While supplies last Won
Website visitors While you sleep Work at home
Weekend getaway Who really wins? Work from home
Weight Why pay more?


Xanax XXX


You are a winner You have been selected Your income
You are a winner! You’re a Winner! Your status
You have been chosen

Your chance


Zero chance Zero percent Zero risk

Other Tips to Improve Your Email Deliverability Rates

If you want to increase your email sender reputation and improve your overall email deliverability rates, here are some quick tips.

Use Your Own Branded Domain For Links and Email

Using unbranded domains for links or your return email address can hurt your email campaign's deliverability rates.

Some email providers will trigger certain URLs, like a landing page hosted on a site like ClickFunnels without a custom domain.

It's always better to use your own domain or include links to actual domains when sending emails to your subscribers.

Additionally, your return email address should always be from a branded domain.

Don't try to use a free email address like (name) – not only does this look unprofessional to your subscribers, it will also send your email directly to the spam folder.

Improve Your Overall Domain Reputation

If your IP address repeatedly gets marked as sending spammy emails, this can hurt… a lot.

If you frequently find that your emails consistently end up in the purgatory of spam folders, consider working on improving your domain reputation.

Other Tips to Stay Out of The Spam Folder

Final Thoughts on Spam Trigger Words

No one wants to trigger spam filters. Having your emails sent to spam can hurt you in more ways than one, and hurt your overall email deliverability rates.

However, avoiding spam trigger words isn't as difficult as it might seem. A lot of these words or phrases are words that you might need to use in certain marketing emails, but they won't always activate spam filters.

Remember that context matters when it comes to email marketing. If your email campaigns aren't actually spammy, you should be safe.

If you do have to use spam words in some of your emails, remember to use them in moderation. Email spam filters will pick up on repeated use of spam words which will damage your sender reputation over time.

Want to learn more about email marketing? Check out our email marketing guide below.

Email Marketing Made Simple

Email Marketing

By Carrie Fay

Carrie is a content marketer and niche website enthusiast with a passion for digital marketing, travel, and location independence. As a true entrepreneur, she loves trying new business ideas and sharing her knowledge about online business and the digital nomad lifestyle.
Carrie blogs at Making Money and Traveling and helps thousands of readers learn how to become location independent to take control of their lives and travel more.

Want to learn step-by-step how I built my Niche Site Empire up to a full-time income?

Yes! I Love to Learn

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