• E-Commerce
    • eCommerce
    • Amazon FBA
    • Dropshipping
  • Marketing
    • Digital Marketing
    • Social Media
    • Email Marketing
  • Blogging
    • Blogging & Niche Websites
    • Artificial Intelligence
    • SEO
    • Monetization
    • Affiliate Marketing
  • Make Money
    • Side Hustles
    • Self Publishing
    • Start a Business
    • Make Money Online
  • Stories
    • Podcasts
    • Success Stories
  • Help & Guides
    • Start Here
    • Tools
    • About
    • Archives
    • Contact
    • Advertise On Niche Pursuits
Digital Marketing

The New Video King? TikTok Set to Earn $11.6 Billion in Ad Revenue

<a class="txt-link" href="https://www.nichepursuits.com/author/m-bronwyn-ellis/">Maia Ellis</a>

By Maia Ellis

Last updated: May 31, 2022

rise of short form video

When you buy something through one of the links on our site, we may earn an affiliate commission.

 

The short form video platform is poised to bring in close to $24 billion by 2024, crowning it the new king of social media marketing. 

TikTok gained a lot of momentum in 2021 growing 1 billion active users almost overnight. Now, their ad revenue is set to triple from $3.88 billion in 2021 to $11.64 billion in 2022. This figure means the platform will surpass both Twitter and Snapchat combined and is estimated to compete with YouTube by 2024. 

The Rise of Short Form Video

We need only cast our minds back to the launch of social media app, Vine, back in 2013 to know that short form video was the future of marketing. Though the app was short lived, taken down by Twitter in 2016, it highlighted the engagement of short form video, especially among the younger generation. 

Now, TikTok's rapid success is further proof of short form video's dominance. The platform specializes in snack-size content with videos that are 60 seconds or under. 

Other social media platforms like Instagram and YouTube have both noticed the rise of short form video and adjusted to compete with Reels and Shorts. 

Source: Vidyard

And yet, neither competitor has seen the kind of growth that TikTok has capitalized on in the last year. To offer some perspective, search demand for TikTok grew by 173% in 2021. Meanwhile Instagram only enjoyed a growth rate of 33% in the same time. 

Can You Leverage the Success of Short Form Video For Your Business?

rise of short form video

According to Hootsuite's social media trends survey, TikTok is set to be the most important social media network for marketing. 

They have the reach, the engagement, and are set to be the biggest ad earners by 2024. And yet, most businesses are continuing to pour their money into “reliable” social media like Instagram and Facebook. This leaves a lot of opportunity for small brands to compete on platforms like TikTok. 

Is Long Form Video a Bust?

Source: Hootsuite Social Media Marketing Trends 2022

Even though YouTube remains the video giant bringing in an estimated $23.65 billion in ad revenue for 2022, more and more businesses have indicated short form videos (see video marketing tools) are their most successful approach to social media marketing.

YouTube vs TikTok

For a long time YouTube has been the go-to video platform for both marketers and consumers. 

In this arena, educational long form videos such as product reviews or how to, YouTube beats TikTok. 

But all that is set to change when TikTok introduces their own long form content. While the platform has thrived as a short form content network, 60 seconds simply isn't long enough to cover more complex topics. 

Another big draw for YouTube creators has been their 50% share of ad revenue. However, TikTok is set to compete here too. Their new revenue share model will trial with a select number of creators and will likely expand. 

What Short Form Video Means For SEO

The good news is, the rise of short form video also introduces new ways to improve your SEO. 

By having short videos on your website you encourage the visitor to stay for longer. Google tracks how long users stay on your domain and ranks you higher accordingly. 

Plus, you can take advantage of using short form video in email and other marketing campaigns. 

However, it does also have an important implication in terms of how your content interacts with Google. With the rise of short form video, more and more searches are bringing up videos as their top results. This is because there is an increase in people looking to learn through video. For that reason, queries like “how to” are bringing back video results. 

How much of an impact this will make on written content isn't quite clear—but one thing is certain, short form video is king. 

How Do You Make Money on TikTok?

Posted in

Digital Marketing
<a class="txt-link" href="https://www.nichepursuits.com/author/m-bronwyn-ellis/">Maia Ellis</a>

By Maia Ellis

Maia is a content writer passionate about SaaS topics and online entrepreneurship. She is dedicated to providing accessible information to people looking to work online and build a lifestyle that suits their needs.

When she isn’t writing or researching, she loves reading fantasy novels, trying experimental recipes, or watching soccer.

Want to learn step-by-step how I built my Niche Site Empire up to a full-time income?

 

Yes! I Love to Learn

Learn How I Built My Niche Site Empire to a Full-time Income

  • How to Pick the Right Keywords at the START, and avoid the losers
  • How to Scale and Outsource 90% of the Work, Allowing Your Empire to GROW Without You
  • How to Build a Site That Gets REAL TRAFFIC FROM GOOGLE (every. single. day.)
  • Subscribe to the Niche Pursuits Newsletter delivered with value 3X per week

 

    My top recommendations

     

    How 7 Niche Site Owners Are Using Link Whisper To Grow Their Sites

    By Dan Morris

    Surfer SEO review.

    Surfer SEO Review: Is It the Best All-In-One On Page SEO Solution?

    By Eric Burns

    RankIQ review.

    RankIQ Review: Is This AI SEO Toolset Worth Your Time and Money?

    By Amy Derungs

    jasper ai review.

    Jasper AI Review (Formerly Jarvis AI): Is It Still The Best AI Writing Assistant?

    By Dan Morris

    Content Pit Review: Is it Possible to Find Fast, Inexpensive, and High Quality Content?

    By Brady Cargle

    Want to learn step-by-step how I built my Niche Site Empire up to a full-time income?

     

    Yes! I Love to Learn

    Latest articles

     

    monsterInsights vs google site kit.

    Wordpress

    MonsterInsights vs Google Site Kit: Which is Best To Add GA To Your Site?

    By Steve Allen

    monsterinsights review.

    Wordpress

    MonsterInsights Review: Is This Google Analytics Plugin Worth It?

    By Steve Allen

    prompt engineering.

    Artificial Intelligence

    Prompt Engineering: How To Speak To AI To Get What You Want

    By Amy Derungs

    Podcasts

    This Week in Niche Pursuits News: What Jobs Will AI Replace? Google Releases Bard! 3 Weird Niche Sites.

    By Spencer Haws

    Success Stories

    How Louie Lovoy Averages +$6k/Month From The Niche Site He Acquired

    By Samara Kamenecka

    rebaid review.

    Make Money Online

    Rebaid Review: Can You Really Make Good Cashback While You Shop?

    By Katie Lamb

    View All Articles

    Ready to find your niche?

    I would love to learn about…

     

    Subscribe

    Join Over 67,000 People Like You!

    Learn how to build a business online

     

    • We will never spam or sell your information.
    • This field is for validation purposes and should be left unchanged.

    • Privacy Policy
    • Terms of Use
    • Cookie Policy

    © 2023 Niche Pursuits

    • Earnings Disclaimer
    • Amazon FBA
    • Crafted by Fhoke

    Niche Pursuits is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for us to earn fees by linking to Amazon.com and affiliated sites.