Project 2 Week 12 Recap!
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Has it really been 12 weeks?! Even though I know that Perrin and I have put a ton of effort into our niche site project, I didn't realize it has been nearly 3 months since we started Niche Site Project 2!
So, what do we have to show after 12 weeks of work? Well, quite a bit! The site, aPennyShaved.com, is now near the top of page one of Google for the term, “best safety razor”. The site also is ranking for several other secondary terms, and continues to grow in natural search engine traffic.
In addition, we are finally started to see some more consistent sales from Amazon Associates. Its still not much, but a sale or 2 a day goes a long way in building confidence – which helps us stay motivated to keep working on the project.
I'll let Perrin share alot of the details and his thoughts below.
However, we did have a chance to sit down and record another coaching call. You can watch the full video below.
This Week's Coaching Call Video
Here's a quick outline of what we covered in the video:
Coaching Call 9
- Review Previous Assignments
- Discuss Rankings, Earnings, and Strategy to Increase
- Currently #4 in Google
- Conversion rate of 3%
- Very soon!
- How to Get More?
- Target more long tail keywords
- Write more content
- Try Outsourcing content!
- Hired 2 Freelancers: one found expired domain, one built 100 base links – on Odesk.com
- Expired Domain – Outsourcer failed to follow instructions.
- Linkbuilder – Gave list to blog comment, and more instructions on how to build links.
- Failed to build proper links, did not update spreadsheet
- Ended Contract
- Takeaway – Watch early signs, early communication.
- 1 to 2 articles/week targeting Long Tail keywords
- Try outsourcing content
- Link Bait
We also mentioned in this video, the link building services of Anisul at SEO-Genius.org.
Perrin's Week 12 Write-Up
Twelve weeks down! The last time we chatted, I was at the top of the second page. Where am I now? Front page! Aw yea. Do a little dance. I am.
That’s not a surprise to most of you, since I hit the front page a couple hours after the last post. But it’s still super exciting! In the last week, I’ve been floating all over the front page. I was sitting at the bottom for a bit. Then I was back on the second page for like an hour. Then I was number six. Then I was in the top five. Then I was six again. Right now, I’m fluttering around the #3 and #4 spots. Not bad!
More good news…
In addition to slowly increasing my rankings, I’ve made some more sales! This is the most exciting thing to me, since my sales were pretty stagnant until now. But I’ve had one or two sales per day this week. Plus, most of my sales have been for shaving-related stuff, which means the site is finally starting to earn money from targeted, organic traffic!
I’ve already beat last month’s earnings, increasing the revenues from about $7 to $11.36 as of the time of writing. That doesn’t sound like a lot, but at this point, every inch feels like a mile.
As my ranking increases for my primary keyword, I’m also seeing my secondary keyword rise in the SERPS. For most of my secondary keywords, I’m on the second or third page. However, for a small handful of secondary keywords, I’m on the front page!
Be the coolest thing by far is that for one of my best secondary keywords (a keyword with about 880 searches per month)… I’m in the #1 spot!
That, to me, is pretty awesome, since it’s not just one article seeing success. The whole site is showing that it can rank.
We’re making progress! But there’s still a ton of work to do. $11 per month is great, but the site still needs to prove it can make a lot more than that if I’m really going to hit the gas and build it into an authority site.
What do I need to do? Here’s the plan…
First, I need to slowly add more content. And this is a bit of a tightrope walk. The reality is that we don’t know how well this site is going to earn yet. So, currently, it doesn’t make much sense to spend a lot of time adding content, especially if I’d be writing it myself. However, we still want to increase the traffic by targeting more long tail keywords, which means I do need to add something.
So, Spencer advised me to add a few articles each week. It will help the site keep growing; it will appear active in the eyes of Google; and it will hopefully bring in some additional long tail traffic – but it won’t require too big of an investment.
Also, I think I need some more links…
I’m floating around the #3 spot right now. And really, I’m only worried about one competitor: LifeHacker (by the way, I totally brain-farted here; I almost linked to the competing page! Talk about shooting yourself in the foot… haha). Life hacker is in the #1 spot right now.
Looking at their page, it’s not super relevant. It’s about razors, and there are a few safety razors mentioned, but it’s mostly just the results of a “What’s your favorite razor?” poll they administered to their audience. But it doesn’t look like they are specifically targeting my keyword. So why am I worried?
Mostly, they have ridiculous page authority. They have a PA of 73. Seventy-three. That’s crazy! I know I’m not going to beat them on page authority. However, I am beating them on relevance. My page is laser-focused.
In short, I think I have a shot – just because my article is much more relevant and useful. However, I probably do need some more SEO juice.
How am I going to get that juice? First, I’m going to do a bit more networking. I’ll probably use a similar strategy as before, but I might target sites with links/resources pages of their own, since these pages often have high PA, which means I’d probably get a lot more out of them than a guest post.
However, depending on how that goes, I might also buy a second round of PBN links from Rank Hero.
So we’ll see!
My question to those of you following along:
With all the hullabaloo about being on the first page, not many of you guys told me how your sites are doing! So… how are they doing??
Til next time!
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