Before I quit my job last month, I was a business banker at Wells Fargo Bank. While there, I managed about 250 business clients and their accounts, lending needs, etc. I found it interesting that over the past few years I started gaining more and more business clients that were internet marketers! As such I was able to get to know several business owners that made 100% of their money online and were doing VERY well ( I could see the money in the bank 🙂 ).
One of these clients was a 26 year old guy making a killing with education leads. He would generate leads through pay per click, bulk email, and other methods. He then had several buddies working with him as a call center – where these leads would call. He would of course help them out, but would also upsell, downsell, and maintain the leads to make money in the future. He had quite the system worked out.
Anyway, shifting gears here – then I heard about MJ Demarco who started a limo lead generation website. He essentially would hook up those looking for a limo service in any city with the actual limo service. Every lead he delivered to the limo companies would earn him a flat fee. At its peak, he was pulling in $250k profit each month. Then he sold the company a few years ago for undisclosed millions.
So, is there money to be made in lead generation businesses? Absolutely.
Niche Lead Generation Ideas
Here's my quick take. Education and other popular lead generation businesses like auto insurance, mortgage leads, business opportunity, and others are EXTREMELY competitive. Yes, there is money to be made if you can get in; but you may never be able to get in with all the competition. This is why the limo lead generation idea really got my mind racing. Are there other unique lead generation services or better yet LOCAL lead generation ideas that I could start?
A local lead generation or affiliate program opportunity that someone could start are any small businesses that could benefit from having leads brought to them from people searching online. For example, one I thought of, that may not be that great – is lead generation for sprinkler blow out services. In the winter, home owners that live in cold areas need to blow the water out of their sprinklers in order to prevent the water from freezing and breaking their pipes.
Every winter I search online for someone to do this – not a single one has a website that I am aware of. I always find their service on Craiglist. So, I could EASILY create a website that could outrank these Craigslist listings and start collecting these leads. Okay, this is only a seasonal business and probably not the best idea to pursue – but I hope it gives you an idea of what I am considering here.
For one of my potential niche pursuits, I am considering developing a niche lead generation site or local affiliate program. In reality these could be one and the same of course. Whether or not the local phone book company wants to accept it, more and more people are searching for things online. I believe that there are still some great opportunities to rank well for some of these niche services and start generating some leads.
What Type of Companies to Target
Ideas that would work particularly well are those services that are owned by small companies (or even sole proprietors) and/or businesses that are usually commissioned based. Commissioned based employees or services tend to see the value in an additional lead – and therefore willing to pay for it. Small companies or 1 man show businesses tend to not have a good online presence and would find it easier to just pay for leads rather than develop an entire online campaign.
I really think there are thousands of potential niche lead generation ideas out there. Here are just a few that I thought of:
- Dog Grooming (commission based usually)
- Personal training
- Life coaching
- Carpet installation
- Carpet cleaning
- House painting
- Just about any contractor/manual labor type job
- Moving businesses
- Windshield repair
- Car dent repair
Okay, the list could go on and on. You will notice that I left of the list some profitable opportunities like local doctor, dentist, and other professional services. These areas are already becoming pretty competitive – so I am looking for less competitive and more unique ideas.
Should This Be My Niche Pursuit?
Anyway, if I were to pursue this idea I would be first finding books or courses that I could get my hands on to learn some techniques first. Although when it comes down to it, I already know search engine optimization quite well and would be looking more for information on how to approach companies and negotiate terms with them. So, you will all have a chance to vote on which idea I pursue in the next 2 or 3 weeks. The winning idea gets my full attention – so this one could be it.
What do you think? Do you think creating a niche lead generation and/or local affiliate program is a solid business idea? What else should I be considering that I haven't covered here. Obviously this is just a quick and brief overview of the idea – but please let me know your thoughts!
And of course, if you have a different idea that you would like me to consider – please submit your niche business idea right here.