• E-Commerce
    • eCommerce
    • Amazon FBA
    • Dropshipping
  • Marketing
    • Digital Marketing
    • Social Media
    • Email Marketing
  • Blogging
    • Blogging & Niche Websites
    • Artificial Intelligence
    • SEO
    • Monetization
    • Affiliate Marketing
  • Make Money
    • Side Hustles
    • Self Publishing
    • Start a Business
    • Make Money Online
  • Stories
    • Podcasts
    • Success Stories
  • Help & Guides
    • Start Here
    • Community
    • Tools
    • About
    • Archives
    • Contact
    • Advertise On Niche Pursuits
Start a Business

How Matt Giovanisci Made $12k From His First eCommerce Launch With Almost No Marketing

<a class="txt-link" href="https://www.nichepursuits.com/author/colinshaun77icloud-com/">Colin Linnett</a>

By Colin Linnett

Last updated: July 18, 2022

Play episodeDownload

When you buy something through one of the links on our site, we may earn an affiliate commission.

 

Today's guest on the Niche Pursuits podcast is Matt Giovanisci from Swim University and Money Lab. Matt is no stranger to Niche Pursuits, having been a guest several times before, and today, he's back to chat with Jared about setting up an eCommerce section on his website and much more.

eCommerce came into Matt's focus after Andy Humphrey used his website as an example during a past podcast episode on Niche Pursuits. Andy stated that Matt's site (Swim University) could make even more money with eCommerce, and 12 months later, Matt's back to tell the story of his success.

Matt talks about the essential things you need to know when setting eCommerce up — all the important nitty-gritty stuff you need to know about if you want to add eCommerce to your website. Furthermore, he talks about the future potential for his website moving forward.

In addition, Matt lasers in on the importance of branding, marketing plans, and having a story behind the products you're looking to sell. He highlights the process he took for launching his first eCom product and the steps involved.

Some Of The Other Things Discussed by Matt Giovanisci include:

  • How he got into the pool industry
  • Creating videos for YouTube
  • Thoughts on using Amazon Associates
  • How being called out on a Podcast got him into eCommerce 
  • Overcoming the fear of using eCommerce
  • The number of units he purchased 
  • Type of product he sold
  • How much investment did it cost him to get started
  • His unique strategy for refunds
  • Keeping his margins high 
  • When to add more products 
  • Does he whitelist his products?
  • How much does he spend on Ads?
  • Percentage of earnings from digital products, affiliate income, and eCommerce for Swim University
  • Plus much more

There's a ton of advice and information in this episode. If you're like many other website owners looking for an alternative or additional income source, eCommerce is another option to increase your profit margins. 

If done correctly, your profits can soar, and Matt has a lot to share on this and more.

As always, take notes and enjoy the episode.

Links & Resources Mentioned During the interview:

  • Swim University®
  • Death To Affiliate Marketing
  • Podcast 135: Matt Giovanisci's Journey from Pool Guy to Massive Pool Affiliate Site - Niche Pursuits
  • How Andy Humphrey Sells Non-Sexy E-Commerce Products In 2022!

Today's Episode Is Sponsored By: One Little Web & Rank IQ

Watch the full interview with Matt Giovanisci:

Related Posts


Google SEO Starter Guide Updated, Here’s What Changed + 25k Pageviews from Facebook
music blogs.
51 Music Blogs to Follow, Submit Your Music, or Inspire Your Own Site
how to start a staffing agency.
How to Start a Staffing Agency in 9 Important Steps

I Enjoyed a Multiple 7-Figure Exit After Starting This Community!

Google CEO Reveals the Future of Search + Google Bard Now Creates AI Images
Play episodeDownload

Posted in

Start a Business
<a class="txt-link" href="https://www.nichepursuits.com/author/colinshaun77icloud-com/">Colin Linnett</a>

By Colin Linnett

Colin Linnett is a seasoned copywriter and certified content marketer who helps entrepreneurs and bloggers by creating engaging content to woo their readers.

He spends most of his time writing blog posts, emails, and researching the latest marketing trends online.

Want to learn step-by-step how I built my Niche Site Empire up to a full-time income?

 

Yes! I Love to Learn

Learn How I Built My Niche Site Empire to a Full-time Income

  • How to Pick the Right Keywords at the START, and avoid the losers
  • How to Scale and Outsource 90% of the Work, Allowing Your Empire to GROW Without You
  • How to Build a Site That Gets REAL TRAFFIC FROM GOOGLE (every. single. day.)
  • Subscribe to the Niche Pursuits Newsletter delivered with value 3X per week

 

    My top recommendations

     

    Link Whisper Case Study: How 7 Successful Niche Site Owners Are Using It To Help Grow Their Sites

    By Dan Morris

    Surfer SEO Review: Is It the Best All-In-One On Page SEO Solution?

    By Eric Burns

    RankIQ review.

    RankIQ Review: Is This AI SEO Toolset Worth Your Time and Money?

    By Amy Derungs

    jasper ai review.

    Jasper AI Review (Jarvis AI): Is It Still The Best AI Writing Assistant?

    By Dan Morris

    Content Pit Review: Is it Possible to Find Fast, Inexpensive, and High Quality Content?

    By Brady Cargle

    Want to learn step-by-step how I built my Niche Site Empire up to a full-time income?

     

    Yes! I Love to Learn
    Link Whisper Deal

    Latest articles

     

    Success Stories

    How Carly Campbell Hit $4,000 in Earnings with Pinterest Traffic

    By Jared Bauman

    Podcasts

    How Chris Christensen Built a 2 Million Download Podcast and Six-Figure Travel Brand

    By Jared Bauman

    Success Stories

    How Dominik Sobe Grew HelpKit to $10K/month

    By Jared Bauman

    Podcasts

    Tyler Bishop Explains How First-Party Data Can Add 15% to Ad Revenue

    By Jared Bauman

    Podcasts

    How LaShonda Brown Scaled a $50/mo Subscription into a Six-Figure Business

    By Jared Bauman

    Podcasts

    How Ryan Atkinson Achieved Six-Figure Success with Outbound Strategy

    By Jared Bauman

    View All Articles

    Ready to find your niche?

    I would love to learn about…

     

    Subscribe

    Join Over 67,000 People Like You!

    Learn how to build a business online

     

    • We will never spam or sell your information.
    • This field is for validation purposes and should be left unchanged.

    • Privacy Policy
    • Terms of Use
    • Cookie Policy

    © 2025 Niche Pursuits

    • Earnings Disclaimer
    • Amazon FBA
    • Web Design by Fhoke

    Niche Pursuits is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for us to earn fees by linking to Amazon.com and affiliated sites.