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Mo Mullah is an entrepreneur with an impressive track record.
Back in the day, he was orchestrating 6-figure exits and bringing home up to $75k per month from email marketing campaigns.
In the middle of it all, he started his own agency, Niche Website Management.
After the HCU, like many others, Mo decided he didn’t want to be a slave to Google, so he started testing out strategies on alternative platforms.
Today he’s killing it on Pinterest.
In this interview, he shares his Pinterest tips and tricks, how he's combining Pinterest traffic and email marketing, and other strategies he's using to make money online.
Watch the Full Interview
Mo begins by talking about his experience with email marketing back in the day, the success he was having, and how he came to start his own agency.
At the moment, his main focus is Pinterest.
He talks about his 3 content sites at the moment, how he’s growing traffic, and how it’s different from SEO, and he shares why his sites do well on Pinterest and what niches he believes will succeed on the platform.
He talks about his clients’ accounts and he works with them on Pinterest. He talks about the amount of pins he creates, the general idea behind them, and where they get the ideas.
He also shares his strategy for seasonal content and talks about how he monetizes his Pinterest traffic: through email marketing. Then he goes into detail about connecting with email subscribers, understanding where they are in the buying journey, and they key to getting them to buy from you.
Mo also talks about using AI in his email campaigns and on Pinterest and the AI tool he uses the most.
He shares some alternative traffic strategies as well as some of the ways he’s making money online, such as through the Amazon Influencer Program.
Then Mo talks about what he would do if he were to start a business today, which includes website creation, digital products, and Pinterest and Facebook.
To wrap things up, he shares some of his best efficiency tips.
Topics Mo Mullah Talks About
- His background in email marketing
- Why he started his own agency
- His shift from SEO to Pinterest
- How he runs his content sites currently
- Good niches for Pinterest
- Pinterest workload
- Seasonality in pinning and content planning
- Monetization of Pinterest traffic
- Email marketing
- AI, email marketing, and Pinterest
- Alternative traffic strategies
- Optimization
- Amazon Influencer
- Client trends
- How he would start a business today
- Scaling out media
- Getting Pinterest images
- Efficiency tips
Links & Resources
- ChatGPT
- Bing Webmaster Tools
- RankMath
- ElevenLabs
- AI Studio
- Amazon Influencer Program
- Amazon Influencer podcast episode - Thomas Smith
- Amazon Influencer podcast episode - Matt Donley
- Mo's Twitter account
- [email protected]
- Niche Website Management
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