• E-Commerce
    • eCommerce
    • Amazon FBA
    • Dropshipping
  • Marketing
    • Digital Marketing
    • Social Media
    • Email Marketing
  • Blogging
    • Blogging & Niche Websites
    • Artificial Intelligence
    • SEO
    • Monetization
    • Affiliate Marketing
  • Make Money
    • Side Hustles
    • Self Publishing
    • Start a Business
    • Make Money Online
  • Stories
    • Podcasts
    • Success Stories
  • Help & Guides
    • Start Here
    • Tools
    • About
    • Archives
    • Contact
    • Advertise On Niche Pursuits
Success Stories

Canva Uses This Marketing Strategy To Attract Over 300 Million Visitors a Month

<a class="txt-link" href="https://www.nichepursuits.com/author/loreleiperry/">Lorelei Perry</a>

By Lorelei Perry

Last updated: June 21, 2022

canva

When you buy something through one of the links on our site, we may earn an affiliate commission.

 

Canva's marketing strategy helped the Australian startup reach 300 million monthly visitors, 75 million active users across 190 countries, and attain a $40 billion valuation. But this success didn't happen overnight. It's been years in the making.

So how did they do it? 

In this article, we will quickly cover some of the marketing tactics that have helped them become the go-to DIY design destination for people around the world. 

Canva SimilarWeb.

Contents

  • Canva's Marketing Strategy Matches Search Intent
  • Understanding Search Intent 
  • The Power Of Backlinks & Directories
    • How do Backlinks Help the Canva Marketing Strategy? 
  • How does Canva Do It? 
    • New Demand, New Landing Pages
    • Using Blog Content to Get More Results 

Canva's Marketing Strategy Matches Search Intent

Canva uses two key landing page types based on search intent: 

1. Create landing pages for those who want to design something 

canva design pages.

2. Template landing pages for those looking for templates

Both kinds of searchers are trying to find a solution like Canva, but the way they view their problems is different.

Understanding Search Intent 

Even though search intent is the goal a person has when they type a query into a search engine, some content creators overlook this. Maybe they focus on keyword volume when they should think about the intent behind those keywords.

There are four fundamental types of online search intent: 

  1. Informational: Looking for information 
  2. Navigational: Looking to get somewhere specific 
  3. Commercial: Looking to investigate a brand, product, or service
  4. Transactional: Looking for an asset to buy, use, or download 
Canva keywords by intent.

Canva has done a great job of growing its brand into a household name by creating and ranking for a mix of branded and non-branded content.

The Power Of Backlinks & Directories

A powerful strategy Canva has used is the use of content directories focused on various use cases and long-tail keywords. 

For example, in the create pages, they use longer-tailed keywords, and in the template pages, they use directories. Directories are filing systems that direct you to other files, domains, or other directories. 

Across the entire site, Canva has over 55 parent pages, each with up to 78 child pages.

Each of these child pages has captured many backlinks and generates a significant amount of traffic.

Best Pages by Incoming Links.

How do Backlinks Help the Canva Marketing Strategy? 

Search engines use backlinks to determine the trustworthiness of your content. The more links your page can get from trusted pages, the better that page will look to search engines. The anchor text associated with these backlinks is also great for SEO purposes. 

An example of a Canva backlink.

Now apply this same approach across 57 parent pages and over 300 child pages that are niche versions of their parent pages.

All these landing pages compound the effects of Canva’s great internal linking and allow the brand to rank for very niche / long-tail keywords.

Canva internal linking.

How does Canva Do It? 

Well, one of the big ways is by investing in a big, strong team to create a strong content culture. 

New Demand, New Landing Pages

The rise of remote work because of COVID-19 led to a massive increase in the adoption of Zoom. Because people were looking for cool zoom backgrounds, Canva created a template for you to make your own background.

They also made landing pages to go along with this, and they all rose in the rankings. 

Using Blog Content to Get More Results 

The brand has generated a significant amount of traffic through their blog.

In 2015, the former head of growth at Canva wrote about the techniques that helped them increase blog traffic by 226.47% in 60 days: 

  • Longer posts 
  • Inspirational posts 
  • Varied content types 
  • Free resources 
  • Proactive list building 

This all has compounded to make them a massive authority in online design.

Canva Ahrefs.

But again, Canva’s success did not happen overnight. It took a lot of time and strategizing. The best organizations will recognize that it all comes down to creating a culture that understands and truly believes that content is a key factor in driving success. 

Posted in

Success Stories
<a class="txt-link" href="https://www.nichepursuits.com/author/loreleiperry/">Lorelei Perry</a>

By Lorelei Perry

Lorelei is a digital marketer by day and an experienced freelance writer by night.

She spends her free time blogging and learning new things.

Want to learn step-by-step how I built my Niche Site Empire up to a full-time income?

 

Yes! I Love to Learn

Learn How I Built My Niche Site Empire to a Full-time Income

  • How to Pick the Right Keywords at the START, and avoid the losers
  • How to Scale and Outsource 90% of the Work, Allowing Your Empire to GROW Without You
  • How to Build a Site That Gets REAL TRAFFIC FROM GOOGLE (every. single. day.)
  • Subscribe to the Niche Pursuits Newsletter delivered with value 3X per week

 

    My top recommendations

     

    How 7 Niche Site Owners Are Using Link Whisper To Grow Their Sites

    By Dan Morris

    Surfer SEO review.

    Surfer SEO Review: Is It the Best All-In-One On Page SEO Solution?

    By Eric Burns

    RankIQ review.

    RankIQ Review: Is This AI SEO Toolset Worth Your Time and Money?

    By Amy Derungs

    jasper ai review.

    Jasper AI Review (Formerly Jarvis AI): Is It Still The Best AI Writing Assistant?

    By Dan Morris

    Content Pit Review: Is it Possible to Find Fast, Inexpensive, and High Quality Content?

    By Brady Cargle

    Want to learn step-by-step how I built my Niche Site Empire up to a full-time income?

     

    Yes! I Love to Learn

    Latest articles

     

    Podcasts

    How Much Noah Kagan Makes on YouTube, Google Core Update Finishes Rolling Out, and a Weird Niche Site About Hotdogs

    By Spencer Haws

    Podcasts

    How Emil Shour Made $250k in his Agency’s Second Year While Growing Niche Sites & More

    By Will James

    How to Use ChatGPT to Write a Blog Post.

    Artificial Intelligence

    How to Use ChatGPT to Write a Blog Post: Easy Step-by-Step Guide

    By Emily Brookes

    beauty business names.

    Start a Business

    975 Creative Makeup & Beauty Business Names

    By Will James

    how much do affiliate marketers make.

    Affiliate Marketing

    How Much Do Affiliate Marketers Make? Hint: It’s A Lot!

    By Ashley Simpson

    Artificial Intelligence

    The Ultimate Guide to AI for Bloggers 🔥

    By Spencer Haws

    View All Articles

    Ready to find your niche?

    I would love to learn about…

     

    Subscribe

    Join Over 67,000 People Like You!

    Learn how to build a business online

     

    • We will never spam or sell your information.
    • This field is for validation purposes and should be left unchanged.

    • Privacy Policy
    • Terms of Use
    • Cookie Policy

    © 2023 Niche Pursuits

    • Earnings Disclaimer
    • Amazon FBA
    • Crafted by Fhoke

    Niche Pursuits is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for us to earn fees by linking to Amazon.com and affiliated sites.