After a break of about 4 months, I’ve finally done another podcast! The podcast recording is just me…no guest this time. I felt it was important to say a lot of things that are hard to say in a blog post. I can talk for a half hour and make my points much better than I could if I tried to blog about it.
Also, the picture to the left is me on a hammock in Kauai from my vacation last month. Wish I was back there!
Here are some of the notes from the show that I covered:
i. Paid online ads
ii. Other online traffic generation (outside of search engines)
iii. Word of mouth
v. Sales force
vi. Magazines, newspapers, other offline advertising
vii. TV, radio, and more
As online entrepreneurs, sometimes we have a harder time realizing that Google traffic is just 1 source of traffic. There are lots of places we could be getting ONLINE traffic to our sites:
i. Repeat visitors
ii. Email marketing
iii. Paid ads
vii. Networking with other site owners
viii. Article marketing
ix. Forum marketing
x. Blog commenting and more
With all the changes, what type of site should you build? A small 5 page niche site, a larger niche site or authority site?Search engines are going to be around for a long time, and they are rewarding high quality sites more than ever. So remember this: Build your site to get as much Google Traffic as possible, but build your business like search engines could disappear tomorrow.
Why do we build things for search engines still? Because its free! With just a little extra thought and effort, you can take a project you were already working on and make it work well in Google
Lets talk about my business specifically.
Overall, I can’t tell you what type of business to run – and so many of you are in so many diverse situations.
End of show notes.
I would love to hear your thoughts on this podcast! Let me know what you think…
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