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Vylo

<a class="txt-link" href="https://www.nichepursuits.com/author/spencerh/">Spencer Haws</a>

By Spencer Haws

Last updated: October 30, 2014

When you buy something through one of the links on our site, we may earn an affiliate commission.

 

I’m involved in a number of different businesses outside of niche websites.  I am a HUGE fan of software based businesses.  For that reason, I thought it might be interesting to share a “live” case study of a software that Perrin and I are developing.  Its a big idea that we hope to develop into a great business. The product we created is called Vylo.org , a web-based voice chat software for gamers.

Hopefully this case study can give you what you need to know to go out and create your own software business as well.

You can read all the updates to this project below.

2 Comments

<a class="txt-link" href="https://www.nichepursuits.com/author/spencerh/">Spencer Haws</a>

By Spencer Haws

Spencer Haws is the founder of NichePursuits.com. After getting a degree in Business Finance from BYU (2002) and an MBA from ASU (2007) he worked for 8 years in Business Banking and Finance at both Merril Lynch and Wells Fargo Bank.

While consulting with other small business owners as a business banker, Spencer finally had the desire to start his own business. He successfully built a portfolio of niche sites using SEO and online marketing that allowed him to quit his job in 2011. Since then he’s been involved in dozens of online business ventures including: creating and exiting Long Tail Pro, running an Amazon FBA business for over 3 years and selling that business, founding LinkWhisper.com, and co-founding MotionInvest.com. You can learn more about Spencer here.

2 Comments

Conversation

Norman
April 16, 2016

Just want to congratulate you and your team on a great site and kudos for being transparent on your experiences.

Also, if you are still open to comments re : VYLO, may I suggest you first determine why your pilot users use you vs someone else, then determine how to adjust as/if needed. If you have already done this, then perhaps you can share their comments, etc. on your next update.

ie I noticed in the 2014 comments a lot of well meaning suggestions from your readers and some feedback from your team re: how your product is different from their perspective…but I have found that gathering comments directly from users will make a difference, especially as compared to alternatives.

Even when working with the largest tech firms in the world who have the marketing might and resources, even they may get surprised when we hold sessions involving their sales channels and end users. This is something that can easily be done by yourself and team.

Thus, beyond just asking if someone may have interest… to borrow words from Peter Thiel, try to answer, ‘What important truth do most people get wrong?’ or perhaps on a simpler level, as I like to ask my clients, ‘Why should buyers/investors/decision makers buy/invest/listen to you and not choose the alternative?’

Hopefully this can be done before you invest too much time/money into a venture. However, the advantage of having a product like you do is that you are now i a great position to get more concise feedback. Only when you are able to hone down to the point of difference (ie. your advantage) that the customer cares about, would it make sense to see how best to take action to really go out and play to your strengths to win.

Wishing You All the best ! (April 2016)

Spencer Haws
April 18, 2016

Thanks Norman

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