Podcast 58: Kindle and Authority Site Success; Earnings and Lessons Learned So Far

By Spencer Haws |

The Niche Pursuits podcast is back with another original episode!  In today's show Perrin and I sat down together to discuss the progress made so far on our Kindle books and authority site.

Specifically we discuss how our new site and our Kindle books work together to build our brand and audience.  In addition, we review the income numbers shared in my last earnings update here.

During the podcast we dive a bit deeper into how we launched both our first and now second Kindle book.  The first 5 days of our second Kindle book were free days.  We seemed to have found a formula that works really well for these free days, because we got just as many downloads during these free days as our first book.

We did all of this without leveraging anyone else list.

You can see a few sites to promote on right here in my previous blog post.

Overall, we cover much more detail in the podcast itself, so I'll hope you'll give it a listen.



Podcasts | 19 comments

By Spencer Haws

Spencer Haws is the founder of After getting a degree in Business Finance from BYU (2002) and an MBA from ASU (2007) he worked for 8 years in Business Banking and Finance at both Merril Lynch and Wells Fargo Bank.

While consulting with other small business owners as a business banker, Spencer finally had the desire to start his own business. He successfully built a portfolio of niche sites using SEO and online marketing that allowed him to quit his job in 2011. Since then he's been involved in dozens of online business ventures including: creating and exiting Long Tail Pro, running an Amazon FBA business for over 3 years and selling that business, founding, and co-founding You can learn more about Spencer here.

Want to learn step-by-step how I built my Niche Site Empire up to a full-time income?

Yes! I Love to Learn

You may also like

View all





I wasn’t aware you are from Chicago. How are you dealing with the snow? You must be happy to be able to work full time from home 😉

I’m from Chicago as well and would love to maybe someday grab coffee.



Ha. I’m okay, but my little dog is SUPER confused. And sure. 🙂 Hit me up


Great podcast guys your getting me so fired up about writing and selling ebooks now, yet another tangent for me to wander off on!!!

Spencer Haws

Thanks Steve! Try not to wander too much…


thanks for sharing this article , i got adsense account approval within one day & I have written all the methods I used to get adsense in one day in my blog you can check it

Mike J

What do you see as the core shelf life for your ebooks? I guess each ebook could continue to sell for a long time, but the numbers will probably drop in time. What might the half life for sales? So if 10000 paid downloads came in month 1, how many months might it be before the number of sales is 5000?

Spencer Haws

I don’t know the answer yet since its only been a couple of months for us. I’ll share more stats as I get them over time.


Great podcast as always guys. I was just curious about when you link to your eBook from your website. Are you able to use an affiliate link on your own book? That way even if someone doesn’t purchase your book you can make a commission on something else they purchased. I’m interested in doing a few eBooks for one of my websites and was curious about it. I don’t care about making an affiliate commission on my own book, but i’d like to still get a commission if they purchase something else using my amazon link.

Spencer Haws

Yes, we are trying our affiliate link, seems to work.

Matthew Paulson

Thanks for the shout out guys! Sounds like you’re killing it.

Spencer Haws

Thanks Matt…we appreciate all the tips you’ve provided!


Hey guys, its great to hear the results you’re getting with your new projects.
Were you guys ever able to recover apennyshaved from the penalty it got?
I’m very curious how much the site is earning as of now. Is it still doing at least a few hundred dollars?
I think that site is high in quality and it deserves to be ranking well in google.

Btw, you guys have inspired me to build three niche sites that are earning me about $500 in total each month.

Spencer Haws

No, the site has never recovered. It still gets a couple hundred uniques a day, but has never overcome the google penalty.


Tom Attenborough

Inspiring stuff guys. I will definitely continue to follow along closely on this one as my plan is to eventually Ebooks as a monetization strategy of the authority site that I’m currently building. It’s a pity that the launch of the second book didn’t go as well as the first, but 5 sales a day is still not a bad place to be!

With regard to your first ebook, do you guys have any feel for how much of the traffic on your authority sites is leading to sales of your book? Or is most of it Amazon driven?

Spencer Haws

Thanks Tom. Most of the sales are through Amazon for sure. At this point, its easily 95%+ of sales from Amazon. May even be 99%.

Jody Heath

Hello guys. I’m a LTP-Platinum member and get a lot of value from your site as well, so here’s my contribution back at ya in the form of a suggestion:

Part A: I can get to your podcast player without too much trouble; but I think, personally, your podcast player deserves it’s own navigational tab within your top menu bar for when people are on a laptop or desktop and want quick access without relying upon bookmarking or clicking around your site.

Part B: When I’m on the road driving, I listen to podcasts quite a bit and, therefore, I have another recommendation to take care this when people are on their mobile devices. Let’s say you did put a menu item listed as podcast….. well that would be great when on a computer; but it’s a different animal in mobile responsive environment. On mobile devices–since one doesn’t see the nav menu items without manually expanding the menu–I would recommend you code in a link to the right of “Recent Blog Post” that says “Podcast”. Or you could have short section above “Recent blog post” where it would say “Podcasts” and just show a few podcast where one could click it and it would launch the player.

All the best,


Spencer Haws

Thanks for the suggestions Jody. I think we can get those implemented! Glad you enjoy the podcast.

Oli Rickman

Hi Spencer,

Really enjoying your podcasts. Bang on point!I have to say it really pleases me that your confirming 85% of what I am already doing or already know, its not wasted on me as its great to get clear confirmation. The other 25% is priceless.

One thing I find slightly frustrating is there are no / I cant find any show notes. That would be a great help… key points from the shows for us to be able to look up.

I have a number of websites and website ideas… its difficult finding time for everything with a full time job as well. You know how it is!

One question: “I’m a great believer in focusing on x1 KW per blog post or page. If you have many keywords & or long tail KW on x1 topic in a particular niche or business etc. how is the best way to target ALL these KW without writing new blog post after blog post on the same subject?

Spencer Haws

Thanks Oli! I usually have show notes on all my podcasts, but I think I was feeling lazy on this one.

You can still target multiple keywords for each blog post in this manner: 1 Primary keyword, then each of your subheadings can be related/but slightly different keyword variations. Hope that helps.

Recent Posts

View all