Podcast 31: When to Stop Building and Start Scaling with Perrin as Co-host

By Spencer Haws |

In episode 31 of the Niche Pursuits Podcast, Perrin and I discuss in detail my last blog post.

In particular, we review how many websites people should be building at once, and when its time to just start scaling your existing portfolio.

Even though the general content is the same as my previous blog post; because its a discussion between Perrin and I, I feel like we dig into a few aspects a bit deeper and even cover a few points that were not mentioned in the blog post.

So, I hope you'll give it a listen and let us know what you think!

And if you haven't had a chance to do so, I would appreciate a rating and review on iTunes right here.

Thanks again!

Podcasts | 26 comments

By Spencer Haws

Spencer Haws is the founder of After getting a degree in Business Finance from BYU (2002) and an MBA from ASU (2007) he worked for 8 years in Business Banking and Finance at both Merril Lynch and Wells Fargo Bank.

While consulting with other small business owners as a business banker, Spencer finally had the desire to start his own business. He successfully built a portfolio of niche sites using SEO and online marketing that allowed him to quit his job in 2011. Since then he's been involved in dozens of online business ventures including: creating and exiting Long Tail Pro, running an Amazon FBA business for over 3 years and selling that business, founding, and co-founding You can learn more about Spencer here.

Want to learn step-by-step how I built my Niche Site Empire up to a full-time income?

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Chris Jensen

Hey Spencer & Perrin

Thanks for taking the time to make this into a podcast.
As always I listen to it while going to work – which takes me an hour – and this is such a good way to spend that hour – which otherwise is wasted.


Spencer Haws

Thanks Chris!


Great podcast gentlemen! I made a few notes while listening.

– I have one EMD niche site (started one year ago) that is really taking of since a few weeks and therefor I am thinking to scale it. Would you advice to stick with the domain name although it is an EMD? I feel you shouldn’t get penalized for a certain domain, it’s just that the advantage of it is (nearly) gone.
– You have addressed the earning side a bit in this podcast. What do you think about earning $ 100 – $ 150 (month) per 100 unique visitors a day (Amazon niche)?

Btw, I fully agree with focusing on a couple of sites and scaling them, instead of continuously adding new ones.


Alistair Cochrane

With my amazon sites I’m getting roughly $4 per month per daily visitor.

i.e. if I average 100 daily visitors I’ll expect about $400 earnings.

Roughly ))

Hope that helps 🙂

Spencer Haws

Having an EMD is fine, you won’t get penalized because of it. However, you have to be more careful about not over-optimizing because of your domains.
Yep, that seems about right for earning/visitor.

Thanks Paul!



Above Alastair says and you agree:

– i.e. if I average 100 daily visitors I’ll expect about $400 earnings.

Is that 100 daily visitors to your website? Or, 100 daily visitors your website is driving to Amazon?

Thanks for all the great information!

Spencer Haws

I don’t agree that 100 daily visitors is about $400 in earnings. This depends HUGELY on the niche…and is probably above the norm. This is referring to visitors to your niche site.


Hi Paul,

Hope I can help…

EMD sites are perfectly fine. Why?

I believe in data and everything is here say really. Look at SERPs of some biggest keywords. Do you see EMDs? That’s enough proof I think.

About amazon affiliate site, it’s really possible bro.

Use Spencer’s method to find a keyword with 1000 monthly searches and avg commission with $15-20. Your target very much possible.

Your home page – 1000+ words optimized with primary keywords. 10 more articles with long tail keywords.

Off page – we make it difficult than it is, literally.

No matter how safety you go about it, one day google will release its animals to eat up your sites. And see some big niches. You will see all kinds of spammy backlinks making a mark.

I am not saying go for blackhat links. Just don’t get stuck. I rank my sites just with one kind of links (and it’s not costly PBNs) and I outrank guys with some big PBNs.

It’s about putting in work, testing, trust only data and you would find a perfect way to rank your sites.

In fine, it’s more about your mindset than the process.

Processes, you can learn in hours/days. But a small change in mind will put you way ahead than others.

Priyank, Your Indian Friend.


Let me guess — hidden footer links 🙂

Ryan Biddulph

Great share Spencer! Will tweet to my 28,000 friends 😉

Spencer Haws

Thanks Ryan


Spencer what kind of links are you building now? JUST Rankhero links or something else?

Spencer Haws

In addition to rankhero, I have my own PBN, we do blog comments, press release (still testing), directory links, and do some outreach to other bloggers as well.


Like Chris said in the first comment, thanks for the podcast. I too listen to your podcasts while commuting to my day job. Listening to a podcast and learning about internet marketing and niche sites makes the commute tolerable.

Spencer Haws

Thanks Alan!


I’m just curious if you’re worried about copyright trolls with regards to your pinterest site? I recall you said there was a lot of content on it that Google didn’t particularly like. Just wondering how safe this strategy is?

Dina @Forfait mobile

Great podcast gentlemen!


Hi spencer, love your podcast:) I just built a micro niche adsense website. For my first backlinks should I build niche related blog post to my homepage or high pr social bookmarks to homepage? Or should these be to inner pages? This is a low comp. keyword so I should rank fairly easy. Thanks spencer!


Well, I will let you know that I started with niche, small ones, and i realized that was a no-win situation for my time. I grew into larger niche sites, so 30-50 articles est. Now my latest venture will launch in a few days with 100 articles already loaded!! I will be adding another 100 in the next few weeks.

I work at a marketing agency and we have a handful of clients. I cant imagine being 1 person trying to manage the larger scale sites. I think that everyone needs to learn by doing and failing.

I want a portfoilio of no more than 10 sites, mostly medium and 1-2 large, like this site =)

I would love to share my niche with you and perrin and get some ideas. it’s been a year in the making and LOTS of lessons learned, but by July 1st we will be live!!

Great podcast man, enjoyed very much!

Spencer Haws

Thanks and best of luck!


Great podcast guys,

I’d love to hear you expand the exact issues you’re facing in managing multiple niche sites.

@ about 11:51 you guys get a little bit into it.

Is it the actual logging on to your different wordpress sites?
Is it knowing what content to generate?
Generating the content? (writing it yourself, or finding an expert to write)
Editing the content?
Getting pictures? graphics,
Building the tables, charts?
Laying out posts?
Adding your links to authority?
Adding your affiliate links?
Responding to the comments on your blog or emails?

Is this primarily an outsourcing issue? (can’t find the right people at the right price)

Is this a system issue? (i.e. every niche site is slightly different)

An employment issue?


Spencer Haws

Its mostly generating content and link building.


Spencer, have you used the HOTH for any base linkbuilding? Would love to know your impressions. BTW as fellow Hawks fan here! Live on the “wet” side of the Evergreen State.

Spencer Haws

Yes, I’ve used them…haven’t been impressed enough to recommend them.


I’m just curious if you’re worried about copyright trolls with regards to your pinterest site? I recall you said there was a lot of content on it that Google didn’t particularly like. Just wondering how safe this strategy is?

Spencer Haws

I’m not worried about it; I’ve never run into the issue.

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