Meet Perrin, the Winning Applicant for Niche Site Project 2!

By Spencer Haws |

I am super excited to officially announce the winning applicant for Niche Site Project 2!  The best part of this selection process, is that I allowed all of you to make the decisions along the way.  So, this is really a community project rather than just mine.

From the beginning, I allowed you to suggest ideas for what Niche Site Project 2 should be.  I wanted to do something that would be just as useful as my first niche site project, but I wanted to make sure I was doing something that everyone was still interested in.

After adding up all of the votes for which type of case study I should do, the winning idea was to pick a student and teach him or her how to build a site from scratch.

The next step was to actually pick a student.  I allowed people to just submit their name if they were interested, and received over 600 applicants.  You can read about the entire student selection process here.  Essentially, after getting all the applicants in, I randomly (based purely on a random number generator in Microsoft Excel) selected 10 finalists. (One dropped out after that).

So, I had no choice in the type of project, the people that applied, or who the final 9 applicants were.  Then I held a vote a little over a week ago to allow YOU to pick the winner!  I had the final 9 applicants submit a brief description of themselves and why they would be a good fit for this project.

As a result…Applicant 4 won the vote!  Here are the results:


As you can see, Applicant 4 received about twice as many votes as the next closest applicant!

So, who is applicant 4?  Well, his name is Perrin, and I will let him introduce himself!

I asked Perrin a few questions and I’m posting those questions and answers below.  Perrin and I are going to be spending quite a bit of time together as we go through the coaching process.  But you as a reader of Niche Site Project 2 are going to be hearing from Perrin quite a bit as well.  So, I want us all to learn a little more about him!

So, Meet Perrin!

What is your name and current employment situation like? 

per profHey everyone! I’m Perrin. I’m 28. Looks like I won this thing, and I’m super stoked to be working with Spencer. Also, a few commenters thought I was a girl. Sadly, I’m just a regular dude. Must have been all the exclamation points and emoticons! 🙂

Anyway, a bit about me: I have a full-time job as a communication consultant for a large HR firm. Basically, when a big company needs to communicate something to all of their employees, I take care of the words. It’s pretty nuts, but it’s fun to work with some of the major brands we all see every day. Before that, I was scraping together a living as a freelance writer in Chicago while I was working on an MFA in Poetry. So, yes, I’m a published poet!

Give us some more details on your past experience building niche sites. How long have you been building sites? And what has been your strategy?

I’ve been building sites for a couple of months with no real luck to date. I’ve been using Long Tail Pro and Long Tail Classroom as my guide, but I’ve also been looking into the blogs/podcasts of some of the other names we all probably know: Hayden Miyamoto, Alex Becker, Pat Flynn – you know, those guys.

I’ve built four sites total, and I’ve been slightly varying my strategy to test what “really works.” For all sites, I use Long Tail Pro to do keyword research. To check the competition’s backlinks, I used MajesticSEO, Open Site Explorer and Ahrefs (I use all of them because they tend to pick up different backlinks).

The first site I built was pretty close to what I know of Spencer’s process. I researched a main keyword and about a dozen secondary keywords. Then, I wrote an initial 1,000-word article that included some really good information and a bunch of juicy data. Over the next couple of days, I wrote 10 more articles based on my secondary keywords. Then, I manually built some backlinks with article directories, Web 2.0 sites, social bookmarking and blog commenting. I’m not sure exactly why this one hasn’t been successful, but I think it may be that there’s not enough content on the site and my keyword was way more competitive than I thought.

My other sites are more like micro-niche sites. They don’t have a lot of content, but I was using them to experiment with linkbuilding techniques. For two of them, I bought expired domains with what I thought were good link profiles and wrote nice, long articles for each. One of them actually did pretty well (around the fourth page of Google) before falling. The other didn’t get indexed, which makes me think it was penalized in a previous life. For the last one, I’ve been using Magic Submitter (I know, I know; it was mostly an experiment to see what the grey hat stuff was all about. But don’t worry – it’ didn’t work anyway).

Want To Build Smart & Relevant Internal Links...Quickly?

NichePursuits Rating

Link Whisper is a revolutionary tool that makes internal linking much faster, easier, and more effective.  It makes it simple to boost your site’s authority in the eyes of Google. You can use Link Whisper to:

  • Bring out your orphaned content that isn’t ranking
  • Create smart, relevant, and fast internal links
  • Simple yet effective internal links reporting: what has lots of links and what pages need more links? 

Click here to revolutionize your site’s way of doing internal links

Build better internal links with Link Whisper

In short, I’m definitely a novice. At this stage, I’m still throwing the proverbial you-know-what at the walls to see what sticks.

P & Gma
Perrin is the one on the right 🙂

What do you expect to get out of Niche Site Project 2? 

I have a couple goals. First, I’d like to learn the nitty, gritty details of making a site that attracts traffic and actually turns a profit. Since I’m so new, part of that process will be just figuring out which things I don’t know. At the end of the project, I’d like to have a site that brings in $500/mo. That would be awesome!

I also want to learn how to scale a successful site building process into a profitable business. So, while I’m learning all this SEO stuff, I hope to learn about outsourcing work, project management, hiring a VA, creating more than one site at a time, managing multiple AdSense campaigns, and whatever comes up that I didn’t think of. Of course, not all of those things will be a part of my project, but I hope to learn about them along the way.

So, I suppose that the goal for the project is to make one profitable site. The goal in the long run is to use those skills to make a bunch of them!

Anything else you would like to say or share before we start NSP 2?

I’m just really excited. There were a lot of applicants, and each one of the final 9 seemed like an outstanding candidate to me. I think I was picked because I’m stuck where so many others are stuck: just peering over the fence into the bright green yard of SEO success (in future posts, I’ll try to keep the cheesy dad metaphors to a minimum, I promise).

I feel honored, flattered and humbled that the Niche Pursuits community thought I was a good representation of your collective journey – because what’s important is not that I, Perrin, make a couple hundred bucks; it’s that by watching a novice being coached by an expert and making the whole process transparent, we can tackle the struggles of the average Joe in a way that makes everyone more successful.

So let’s get this show on the road. Here’s to a fun, exciting, hard, educational and rewarding next couple of months!

What to Expect Going Forward

Perrin and I have been in contact with one another and will start planning out this project over the next few days.  I am going to try and provide weekly updates on this project for at least the few several weeks.

As you know the first several weeks are the most critical as we will be finding a niche and specific keywords to go after.  In addition, we will be developing an overall strategy.

And just so everyone knows, I am going to coach Perrin to try building a niche site that could grow into something much larger than just a normal small niche site.  We will be following some of the principles I discussed in my previous post about whether people should be building one large site or many small sites.

Yes, the site will start small.  And yes, we will likely find a low competition keyword that we can target right away.  But I may encourage Perrin to find a domain that can be more brand-able and has growth potential, rather than just an exact match domain.  I definitely want Perrin to hit his $500/mth goal with this site, and hopefully even more.

So, at this point Perrin and I are just getting started!  We will have an update for you next week sometime.

I also want to reiterate that I will be sharing EVERYTHING!  Any actual coaching that I do with Perrin will be recorded or at least shared on this blog.  So, you will be able to learn step by step the entire process we use to build a niche site.

I look forward to working with Perrin, and sharing Niche Site Project 2 with all of you.

If you have any comments or questions, I would love to hear from you below.  Thanks!

Stories & Projects | 83 comments

By Spencer Haws

Spencer Haws is the founder of After getting a degree in Business Finance from BYU (2002) and an MBA from ASU (2007) he worked for 8 years in Business Banking and Finance at both Merril Lynch and Wells Fargo Bank.

While consulting with other small business owners as a business banker, Spencer finally had the desire to start his own business. He successfully built a portfolio of niche sites using SEO and online marketing that allowed him to quit his job in 2011. Since then he's been involved in dozens of online business ventures including: creating and exiting Long Tail Pro, running an Amazon FBA business for over 3 years and selling that business, founding, and co-founding You can learn more about Spencer here.

You may also like

View all



John Gibb

Dear Perrin


… and welcome to niche blogging… 🙂

I cannot wait to hear Spencer’s next podcasts/posts/articles, and see you raising your site into the SERPs, and take over your chosen niche — hope you’ll be also building a mailing list for your blog… and S will teach you that…

By the way…

I’m into SEO/niche site building myself and find it daunting to keep up with Google, but I just focus on what I do/know best, and don’t let anybody stop me from achieving results…


Thanks! It still feels a little daunting at the moment, but I’m super excited and eager to get going. 🙂


Good luck Perrin, I will be dropping by Spencer’s site to check on your progress. 😀

Tom ripely

Omg… Shut up will you. Enough spamming this blog to get people to yours one article had like ten “expert” opinions from u.

.. It’s a fools method.

Why would we need yours when we already have world experts in empireflippers, pat Flynn, spencer and a few other.

Self promotion is very rude

Spencer Haws

I agree Tom, John was being a bit self-promotional…I’ve removed the spammier parts of his comment.

Goran Gligorin

Congrats Perrin!

I can’t wait to see what you and Spencer come up with for NSP2.

Spencer, have you thought of creating a User Voice (or similar) account and have people post questions for you there? I could be great in combination with NSP2, as people can also vote on questions so the most important Qs would rise to the top of the list.

Spencer Haws

Haven’t thought of that. I’ll have to look into User Voice…

John Shea

Congrats Perrin, I’m excited to see the results you guys can come up with. I’ve been trying various tactics with my own niche site and hope to see what new strategies come up following you both over the next several months!


Thanks, John!

Hopefully, our learning overlaps, but if it doesn’t, be sure to help me pick Spencer’s brain. 🙂

Dhruv Bhagat

Congrats Perrin!
Good Luck mate 🙂


Congrats, man! I look forward to following along


Wow – I’m really excited for Perrin and the opportunity for us all to learn from this project ! I plan to follow along and complete the same steps – in tandem as much as I can.

I’m also proud to say that I voted for Perrin! 😉


Thanks for the vote of confidence, Karman!

I think one of the coolest things about this project is that it will be so easy for so many people to follow along. Ideally, it won’t stop at just learning together. We’ll actually be DOING it together. Should be fun!

Steve Eason

Looking forward to the project. Congrats!

Josh Escusa

Congrats, Perrin! What a great contest to win too. I’ve always had a lot of respect for Spencer, and I know his methods to be true. Even though I feel like I’ve got a decent understanding of building sites, I wanted to apply for this as well, haha!

Anyway, I’m really looking forward to this one. I loved the survival knife posts and this project i’m sure will be another winner!


Congratulations Perrin! Like you, I’m stuck “peering over the fence into the bright green yard of SEO success” and hope that what you learn helps me to learn how to build and grow an online business. Work hard, and I’ll be cheering for you along the way.


Congrats to Perrin! I look forward to following along with you.

Spencer – I get stuck early in the process and would like to see as much guidance as possible on how to select a niche that I will be able to monetize. I understand that it might take a year or two of hard work, but I don’t want to put a lot of work into a niche that doesn’t pan out. Please be sure to share the process you and Perrin go through for selecting his niche so that I might get those insights!

Spencer Haws

I most definitely will! I would say the biggest part of the whole coaching process will be how to pick a niche and keywords. As you mentioned, this is by far the most important step, so this will not be just glossed over.


Looking forward to the niche selection as well, which i consider the most important part. Good luck Perrin.


Thanks, Nick. 🙂


Perrin and Spencer good luck to you guys…. let the games begin 🙂


Joseph Brown


Congratulations! Our community here made an excellent choice. Good luck and enjoy the process.

Picture Frames

Nice going Perrin! You did it!

The first hurdle is won… now the real work begins!

Imagine that… one of picks one!

Good luck Spencer on this project.. will be keeping tabs to follow along.



Congrats, Perrin.
I’m going to watch you guys closely and will try to apply everything I’ll learn to my 3rd site. Finding the actual niche will be the most interesting part.
Can’t wait…

Barbie toys

You did it #4 – Perrin!

Super great as I was rooting for you from the beginning.

Good luck to you both – am excited with Perrin on this journey!



Thanks for the vote, Barbie Toys!


Good luck Perrin ….Spencer will look after you and I’m sure you’ll reach your goal with his help.


Thanks, Phil 🙂

The support and encouragement in this thread is really great so far. Gives me a lot of motivation moving forward. Hopefully it’s as fun and educational for everyone else as it will be for me!


Good luck Perrin! You have a great teacher helping you.


I hope Perrin will share everything he learn from Spencer not just NSP2 process. Good luck Perrin.


We plan on it!

Naveen Kulkarni

Congrats Perrin for being chosen for the coaching.

I am sure it would be fun and enjoyable ride all the way , I say fun because when we enjoy the work what we are doing, it’s no more a ‘work’.

Under the strong shoulders and wealth of experience of Spencer, we all can learn great stuff and most importantly will have doable action points from this coaching session.


I logged in this morning fully expecting to see the girl that Spencer would be coaching. What the heck? This girl has a beard!

Not that gender matters for this project. Perrin clearly has a way with words which will make reading his reports more enjoyable.


Ha. Sorry to disappoint! It took every ounce of willpower I had not to jump in the comments and yell, “I’M A DUDE!” I had to content myself with silent giggling.

Anyway, thanks for the compliment! 🙂

Spencer Haws

lol, nice 🙂


Congrats Perrin! I look forward to following the journey!


I can’t wait to follow this journey along. Thanks Spencer for planning a project that will provide so much great info for your readers. I look forward to learning along with you! Congrats Perrin!


Thanks, ArtMom. 🙂

Cool site, by the way. I’m such a huge fan of the arts for kids. I used to teach college writing classes for a while, and too often I found that the creativity had been coached out of my students in school. Keep up the good work!


Glad to see a winner. I will be following Perrin’s journey.


Nice going Perrin and yes I voted 4u! I will follow this journey…


Perrin is “woman name” in Turkish language 🙂


I have an aunt Perrin!

Really, I have Perrin’s all over the place in my family. If you say “Hey Perrin” at a family reunion, you’ll basically get a chorus of “Yes”es. 🙂


Congrats Perrin! May the Force be with you!


“Do or do not. There is no try.” – My main man, Yoda 🙂

Arwin Adriano

Congrats Perrin! Looking forward to see your progress under Spencer’s mentorship. Good luck.

Dan Franks

Congrats Perrin! Cannot wait to follow your journey!

Spencer, I’m glad you’ve chosen to do it this way, I think it will be very entertaining and informative!

Following along,


Contrats Perrin! Best wishes on exceeding your goal. Carry our mantle dude!

Gary J.

Congrats Perrin. I will be following along to see the outcome of this project. Wish you the best of luck.


Congrats Perrin!!!

I am excited to see how this pans out for you.
Good man Spencer for keeping us all in loop with the advice and training so we can all join in at the same time.



Congrats perrin, we are eagerly waiting for the actual process to begin….


Congrats Perrin! Should be a great experience to learn along with you and Spencer.


Is your last name Aybara?


It is not. I won’t tell you my real last name, although for the next couple of months, I was thinking of adopting a new one.

But not a regular, boring last name like Smith or something. I was thinking something like Thor, Son of Asgard.

So, maybe like… Perrin, Son of a Niche.


Congratulations Perrin!

I will look forward to follow this project, and I think, that you guys can make a great thing for us to follow!



Hi Perrin, congrats and good luck. I’m going to be following your progress with great interest. All the best.


Welcome to the jungle Perrin 🙂 No pressure but we are expecting huge things from you haha!

This is going to be one of the best live projects in niche website creation ever!

We are used to seeing who all of us refer to as an “expert” showing how it’s done and although too easily we forget that our hero and expert Spencer started like we did, it is going to be fantastic watching one of our own going through the process and finding success.

Can’t wait to follow this! Best of luck!


Haha. No pressure at all…

But seriously, thanks! 🙂


Congrats Perrin. I def voted for you. I think you’re at the point where many people COULD give up, but you haven’t. I’ve given up on building niche sites a couple of times.

After about the 3-5 month mark and after the first big Panda update. It wasn’t until a friend gave me some domains (that were expiring) to work with that I got interested in this again. And now I’m obsessed. Once the money starts rolling in you think, “Why would I be doing anything else with my free time??”


It gets very lonely in this website niche pursuits business, it’s a good idea to create a community to follow along and observe you and Perrin create the niche. Good luck to all of us, since we are in this together.


Hey Perrin,
Congratulations buddy.
It will be great to read your performances and improvements and learn from it.
Kudos to Spencer for putting this up for the readers.
Looking forward to read how Perrin is going to achieve his goal.


All the best Perrin and Spencer in this Public NSP2:)
Perrin, please make sure you also respond to the questions from your perspective in the threads of upcoming posts/updates about NSP2.

Go for $500/mo in 6 months!!

Ryan Cote

I’m excited to see how this progresses. Congrats Perrin! Very cool opportunity.

Darren Boland

Hey Perrin, Good Luck. I am sure Spencer will be a great coach..


Congrats Perrin!!! I’m super excited to follow along with you and I wish you great success in your project.

Thank you Spencer for offering such a great opportunity to Perrin, and for letting us follow along with the journey.


May the Force be with you, Perrin, Son of a Niche:

Congratulations for being voted Spencer’s prize student. I am looking forward to following your progress from here in sunny South Australia.

I’m an older newbie who has taken up affiliate marketing as a retirement hobby (as well as fishing). You are my son’s age, but about the beginner level I’m at with internet marketing, so I can relate to you.

I’m going to enjoy tagging along. Not just for the ride, but to uprade my IM skills too.

Good luck, and have fun.


Ha. I wasn’t even sure people were reading my doofy comments anymore! 🙂

Awesome that you’re doing this from retirement, though — and from Australia. Hopefully we can learn together!

All the best,


Bingo! I hit the ball. A lucky guy, expected!


Congrats Perrin, looking forward for your success with Spencer!


Congrats Perrin…

I am super excited to follow the NSP 2!


Congrats Perrin! I did not think you were female. Super psyched to have a poet representing us! (hmm, long tail keywords could make some awesome found poetry…)


This is so cool! I hope you detail all of the questions and answers along the way. This will end up being an excellent learning process for us all. Thanks Spencer!

Jeremy Paris

I can’t wait to see your success Perrin. Enjoy the ride.

Victor Björklund

This is going to be really fun! =)


Congrats Perrin! Welcome to the club.

Both of us are fortunate to learn from Spencer through direct contact. (Check my link. 🙂 )

I’m going to start a niche website soon based on his advices. It will be nice to compare your site’s progress with mine.

I voted for you and I still think that you can do good with a niche site targeting women audience. 😉


Hey Perrin good luck you cannot help but succeed as Spencer has such a large following and you will automatically get lots of clicks to your new site a d this is just one factor that people building niche sites miss out on


Congrats on winning Perrin.

Really interested how Spencer is going to go about coaching you.

I can’t wait to hear the chats.

I’m really curious about what questions you are going to ask mainly because of your view point.


Are you from the States or where are you from?
I’m not, and have problem ranking my English site targetting USA. I got my site on #3 in the Netherlands on a 1300 exact searches keyword but hardly making money with about 40 visitors a day.

Kent Chow

Congrats Perrin! Good luck and look forward to what you are cooking up and update.

Jim Weston

Looking forward to seeing more from you Perrin, congrats on getting selected!


Perrin – you’re a great choice. In addition to being very relatable in your progress (or lack thereof), you write well. This will be entertaining AND informational. Looking forward to following closely along with both of you over the next several weeks, and following your examples towards our eventual mutual success.

Spencer… thanks for doing this!


this is really good stuff guys im really looking fwd to finding out how all this pans out

Jawbone Up Tips

Wow Spencer, this is exciting. You are doing what you are doing best – sharing useful contents.

I’m always interested in building niche sites that are able to sustain and making passive income. This is going to be interesting.

Anyway, can I throw a challenge to you – can you build a successful niche site using It’s free and we can see how far free sites like Blogger or Tumblr can go.


Mr Alexander

Having someone that failed and is somewhat of a novice is a great way for everyone to follow along, regardless of the experience. I have been building and consulting for many years and I am very excited to follow along as this is somewhat new to me. Excited to see which niche is picked and HOW.

Although, I am starting to read this way later than this was launched but I wish Perrin, Spencer and the rest of us following along the best of luck.

Recent Posts

View all