Introducing Motion Invest: A New Way to Buy and Sell Content Sites

Imagine you are interested in buying a small affiliate website making roughly $500 a month.

You have a budget that you are willing to invest, now you just need to find a site to buy in that price range.  What you will quickly find is that you are too “small” for the bigger brokers.

Empire Flippers, Quiet Light Brokerage, FEinternational, and other online brokers are much more interested in brokering sites making well over $10,000 a month.  A site making only $500 a month is highly unlikely to get listed on one of these established and quite reputable marketplaces.

You then discover Flippa as a potential option.  But you might just as quickly find that you aren't really sure if you can trust the traffic and earnings of all the sites you see listed.  These numbers aren't independently verified and many people have had less than ideal outcomes when using Flippa.

If you are savvy enough and have the time (and with a little luck) you might be able to find an off-market deal on your own by reaching out to individual sites.  But who knows how many sites you'll have to contact and how many rejections you'll get before you find the right one.

It's a ton of work.

What if there was a place you could go to buy “smaller” content sites that are already making money AND the traffic, earnings, and link profile was already verified for you?

This is exactly what Motion Invest does.

Motion Invest is a venture that I helped co-found along with Jon Gillham and Kelley Van Boxmeer.

Today, I'm officially introducing Motion Invest to the world.  Read on to better understand why we've launched Motion Invest, why it's different, and why we believe it's the best place to buy and sell smaller websites making between $50 and $2,000 a month.

If you are interested in buying or selling a site, check out Motion Invest Here.

Motion Invest is Not a Broker

I want to be very clear: Motion Invest is not a broker.  We are not a marketplace where you can list your own site for sale.

No, motion invest is quite different.

We are only selling sites that we OWN.  In other words, we are actually buying sites and then selling those sites on MotionInvest.com.

So, if you have a site to sell, you are selling it to Motion Invest.  If you are buying a site, you are buying it from Motion Invest – not some other seller.

Again, we are only selling sites that we have already purchased and own outright.

As a result, you don't have to do any calls with potential sellers or if you are selling a site you don't have to potentially deal with dozens of interested parties.  Motion Invest is your only contact.

We believe that this provides a much more streamlined process for you, the buyer or seller.  In addition, it also means that these sites truly are vetted by Motion Invest!  If we get stuck with a “dud” of a site, we already own it, so we truly are stuck with it.

As a result, we are only buying sites that we are comfortable holding.  This is good news for you, since we truly are going through and vetting these sites, rather than just hoping to “make a sale”.

No Brokerage Fees

We are also different in the fact that we don't charge any brokerage fees!  If you sell us your site – no fees.  We agree on a price and we send you the money, that's it.  (Yeah, for keeping all your money!)

If you buy a site from us, we don't have a brokerage fee, listing fee, success fee, or anything else like that.  If you buy a site from us, you just pay the price listed and that's it. 

Simple!

Reduced Risk

Because of the additional due diligence that we perform on each site, the risk is reduced significantly.  

If you were to buy an “off-market” site or use Flippa, you may or may not get the full-truth when dealing with a potential seller.  I've heard a ton of stories of people getting scammed on Flippa.

Basically sellers will produce fake screenshots or just inflate reported earnings in order to get a higher price for their site.  Because Flippa is unable to police all of their listings, it truly becomes a buyer beware marketplace.

Because Motion Invest is co-founded by 2 very well known bloggers (Jon and myself), you know we aren't going anywhere.  And even though Kelley isn't as publicly known, she shares the same core-values as us.

We aren't just going to sell you a site and then “skip” town.  You know where to find us!

That puts additional pressure on us, but should help alleviate some of the risk of a transaction for you with Motion Invest.

Why Only Smaller Content Sites?

At Motion Invest, we are very much focused on buying and selling sites making roughly $50 to $2,000 a month.  In addition, we are exclusively focused on content sites.

In other words, you won't see us selling Amazon FBA businesses, SaaS businesses, or other types of sites.  At Motion Invest we have TONS of experience buying, selling, and growing content based websites, primarily monetized with display ads and affiliate sources.  

As a result of our expertise in this area, we are going to focus exclusively on these types of sites.

When we take a look at the entire landscape of buying and selling sites, we see a glaring gap in the marketplace for smaller content sites.  As explained in my introduction, there is really no reputable place you can go to buy a site making between $50 to $2,000 a month. 

Sure, you might find a few listings on some brokers, but these are mostly few and far between in this price range.  Brokers are certainly not very interested in sites of this size…and they shouldn't be! They will make significantly more money selling a 7-figure business than a site making $500 a month.

The economics just aren't there for a larger brokerage to make these types of sites their main focus.

The only way to make the economics work for a traditional brokerage is to try and do it at scale – which is exactly what Flippa has attempted.  Flippa is a very successful business; however, many of their listings are not sites anyone should be interested in buying.

It's a little bit of a wild west marketplace on Flippa.

So, where can you got to buy a vetted website that is truly making between $50 and $2,000 a month?  Motion Invest.

This is where we fit in the marketplace and we are excited to help you buy and sell sites in this range. 

In-depth Due Diligence is Already Completed

I mentioned previously that we do enough due diligence that we are comfortable actually buying the sites.  And that's exactly what we do, we buy the sites and own them outright before they ever get listed on Motion Invest.

However, what kind of due diligence are we doing?  I wanted to give you an idea below.

The screenshot above is a Trello board we are using to vet potential site acquisitions.  I've removed all the site URLs.  However, if you look at the column headers you can start to get an idea of the type of due diligence we are performing before we buy a site.

• Income Verification – We verify Amazon Associates, Adsense, or other earnings and will reject sites that are severely declining or are not earning above the $50 per month threshold.
• Google Analytics Verification – We verify Google Analytics to make sure the traffic is legit.
• Majestic SEO Verification – Majestic provides Trust Flow and Citation Flow which make it pretty obvious when a site has lots of spammy links or is otherwise low quality.  We reject sites with spammy link profiles.
• SEMrush Verification – We use SEMrush to additionally verify the history, keyword rankings, and more for the site.
• Ahrefs Verification – We then use Ahrefs to verify the link profile and check for PBNs.  We reject sites with lots of spammy links, but if we accept a site with a PBN, we will clearly state that in the listing.
• Plagarism Check – We run the site through CopyScape to verify that the content is original and not a copy of something else.
• Archive.org Check – We verify that the site has a clean history using Archive.org.
• Final Review – we also have a second set of eyes review everything to verify that nothing was missed in the initial verification process.

This is everything we do before we buy a site.

Now, if you want to buy a site from us, we give you all of this due diligence in the listing so you can see what we've already looked at, and you can verify on your own.

This should help you have more confidence in our listings and help you speed up your own due diligence process.

Above is a screenshot of one of the listings on Motion Invest (granted it's a small listing).  But in addition to the SEMrush data, and Backlink Analysis with Majestic, you can also view the earnings, Google Analytics, Ahrefs, and other data a verification for the site.

This significantly speeds up the process for you when making a decision.

Fast Way to Sell Your Sites

If you have a site making between $50 and $2,000 a month, we'd love to take a look.  Because we have a great system in place for due diligence, we can usually make an offer and potentially close a deal within 48 hours.

In addition, we pay all cash upfront.  We are not looking to do some fancy financing or other negotiations.  If we like the site, we'll make you an all-cash offer.

I should also point out that we don't buy every site submitted.  As explained, we have an in-depth due diligence process.

As a result, we've only purchased 10% of all the sites that we've seen so far.  The 3 biggest reasons for not buying a site so far has been: site not making the income threshold, severely declining traffic, and spammy links.

But if you do have a site with real traffic and earnings, we won't hesitate to make you an offer that can close quickly.

Low Friction Buying and Selling

Overall, Motion Invest provides a very low friction process for both buying and selling.

Because you only have to deal with Motion Invest (instead of potentially dozens of other people), we can make quick decisions without a bunch of calls.  In fact, most of our transactions take place without any calls (on either the buy or sell side).

If you want to chat with us via call, we are there for you.  However, we've found that most buyers and sellers know what they are looking for and are happy to communicate via email or chat.

As a result, you'll ideally get a very low friction experience that can either help you buy or sell a site.

Why a Fee to View the Sites?

As I've pointed out, Motion Invest is quite different than a traditional brokerage in many aspects.

One additional way that we are different is how we allow you to view the sites.  The sites are not publicly view-able.

Typical brokerages require some sort of deposit and/or a signed non-disclosure agreement in order to view the sites.

At Motion Invest, we've decided to charge a small monthly subscription fee to view ALL the sites, rather than a deposit for each site you want to view.  Yes, we know this is a bit different.

However, the subscription fee is just $25, so you won't be breaking the bank to view our sites.  This protects us from freebie tire-kickers that just want to see the sites for whatever reason.

But the fee is also low enough that it shouldn't prevent anyone serious enough from buying a site.  As a member, you will get early access to all the sites and will be able to view all the sites as they are listed.

We believe that this small subscription fee provides a more streamlined process than requiring a deposit for each listing that you want to view.  And you are definitely able to cancel your subscription any time.

If you find a site to buy that is just right for you after a month or two, just cancel your subscription to stop paying the monthly fee.  Or if you are a portfolio buyer, just keep your membership active to view all the sites that come through Motion Invest on an ongoing basis.

And to make your decision even easier to check out Motion Invest today, we are offering your first month free!  Yep, you can go check out all the sites we have listed right now if you join using coupon code: Motion2019

So, if you use the coupon code, you get a month free before the regular subscription price kicks it.  Go ahead and check it out at MotionInvest.com and use coupon code: “Motion2019” to get access to our listings.

How Many Sites Will Be Listed on Motion Invest?

We wish we knew!  Because we are truly buying sites ourselves, it really depends on how many good sites we find.  When we find the sites and purchase them, we then create the listings.

We've already bought and sold a few sites over the past week before this public launch.  Today we only have a few sites listed for sale and we expect that they will go pretty quick.

However, we are also in the process of verifying dozens of other sites.  Ideally we will be adding a few sites each week and increasing that number over time.  So, while there are only a few sites available for purchase today, we hope that we are listing dozens each month very soon.

You can help that by selling us your site right here! 🙂

Time to Change Buying and Selling Niche Sites

Overall, I'm excited for Motion Invest!  I truly believe that we will are starting a revolution for how small affiliate sites are going to be bought and sold.  

We hope to give you brokerage quality for the size of site that you are actually looking for.  If you are hoping to buy a site making $10,000 a month, there are plenty of places willing to give you a white glove service.

However, if you are just hoping to get started with a site making $500 a month, you are essentially ignored by traditional brokers.  We are changing that!  Now we are hoping to make sure you are only seeing sites that are truly vetted in the price range you want.

If you are ready to buy or sell a website, go ahead and visit Motion Invest to learn more.

Have questions?  Feel free to post a comment below.  Thanks!

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