Building an Unlimited WordPress Development Service With WPTangerine founder Marcus Krupp

By Spencer Haws |

Unlimited WordPress development? WPTangerine is a service I had never heard of until recently. I was a bit surprised when I heard they had been around since 2015 and came highly recommended by someone in my network. 

In my podcast, I interviewed Marcus, the co-founder of WP Tangerine. We dive in and talk about how he built his business and how WPTangerine has grown to nearly 600 paying clients with 60 full-time employees.

What does WP Tangerine do?

The growing team completes task-based jobs for WordPress users. So if you have little fixes that need to be completed in WordPress or minor SEO tasks such as fixing broken links or putting in meta descriptions or meta-tags. Their team will handle it for you. 

Need graphic design? They do that too. Combine graphic design tasks, WordPress tasks, and maybe some minor SEO tweaks you have been putting off and have one point person (your project manager at WP Tangerine) handle it all for you!

It's an interesting service, and if you want to give it a try, Marcus set us up with a 50% off coupon for your first month. 

How much does WPTangerine cost?

Specific packages start at just $67 per month. There are a lot of different plans. Pricing is based on the time allocation of tasks and the number of sites. Some packages even include graphic design.

Unlmited WordPress Development WPTangerine pricing

Use coupon code WPTniche50 by going to the WPTangerine page here

In the podcast, we'll dive into how Marcus built WPTangerine, we'll talk marketing, email marketing strategies Marcus uses, and systems used to manage a team of 60 with hundreds of clients and websites they keep up to date on an ongoing basis. 

Marcus Krupp's story of building WPTangerine

Before building WPTangerine, Marcus went to work in finance in New York. He was right out of college and working a hundred plus hours. The experience allowed him to understand how things worked when doing financial due diligence. 

One of his projects ended up changing the trajectory of his career. On a solar finance project in Menlo, California, he saw how just a single individual could run a company and make some big things happen with just a laptop. 

Seeing others do it what was ultimately inspired and made Marcus believe he could do it as well. So he decided to go into business himself. 

He started a few ventures. One niche site in the wine industry was gaining traction. It was selling wine, but getting the wineries to try something new was difficult and eventually pivoted and shut down the site.  

Ultimately Marcus ended up freelancing for a while. Building websites, Google Ads, CRM Projects. Any random project he could get paid for. 

Interestingly, when hiring for their employees, they continually found the right talent overseas in areas like the Philippines. 

Their initial spark to leverage this was simply a staffing company in which they found customer support roles for companies. But when it came to hiring for website help. The pain was real. 

When building sites, they found WordPress to be their go-to answer. It reduced costs and was a game-changer for building sites. So in 2015, they combined the attractiveness of receiving payment upfront with the pain points of website building, site maintenance, and finding great talent to create WPTangerine. 

Getting the First Customers

Working out of a coworking space, Marcus was still doing the customer service, marketing, sales, you name it. The big launch consisted of sending out an email to all coworking space members, and the response was more than positive. 

If you have started a business, you probably can look back and know what this moment was for you. I look back and laugh at how overly excited I was to get that first initial traction. It's a rush, a combination of excitement and uncertainty of the future. 

What WPTangerines Looks Like Today

Today WPTangerine has around 600 paying employees ranging from $37 to about $1,000 per month. The most common tasks are creating new sites and adding e-commerce or additional pages. You can send jobs to their team for things as little as a CSS change or setting up a contact form. 

One of the main reasons I love this is that I'm not a developer. I know a little HTML and CSS when I get stuck instead of spending hours figuring it out myself. I could send it to the WPTangerine team. 

For a service so robust, I didn't want to just limit it to minor CSS tasks, so I began to put together a list of tasks that WPTangerine could knock out for me. 

Everything goes through your client manager, so you won't have to worry about onboarding new developers or designers each time you have a new project. 

Is it Quality Work? 

It's rare for a niche site to have quality assurance team members on staff. For my sites, quality assurance is typically myself taking a quick look. Or, if I'm lucky, I'll have a friend or family member look over it to get their opinion or maybe test on their device. 

WP Tangerine added a quality assurance team. It's still important to remember this is a task-based service, so it's vital to look at the updates yourself, but they will provide an extra set of eyes.

Here are what a few others are saying about the service.

wptangerine reviews

What does WP Tangerine NOT Do?

Coding a plugin from scratch or extensive PHP coding is the only thing that WPTangerine won't do. I think this may be their way of drawing a line in the sand of what is within scope. 

If you have minor PHP issues, don't rule their team out. It's worth asking your WPTangerine project manager. I talked with a WPTangerine client, and I was surprised to find out that the WP Tangerine team was able to help out with some minor PHP tweaks. 

If you are a solopreneur or small business and need just a little help keeping your WordPress site up to date, it's worth giving the WP team a chance. Use coupon code “WPTNICHE50” to get 50% off this week only!

Here's the full transcript:

Spencer: [00:00:00] Hey, Marcus, welcome to the niche pursuits podcast. 

Marcus Krupp: [00:00:07] Hey Spencer. Great to be here. 

Spencer: [00:00:09] Yeah, it's great to connect and talk a little bit about the company you've built WP Tangerine. but before we dive into some of those details, it'd be great to get your background, just to kind of understand some of your business ex expertise, education, or just other experience, that you've had.

So. What were you doing before WP Tangerine? 

Marcus Krupp: [00:00:29] Yeah. well, WB Dendrion is a real quick, service to help people with their websites. So they're developed and design support needs, and it's kind of a flat rate service and we just try to make things a very simple, easy, and a very good high quality work, for our clients.

And, yeah, how I, how I got here with this business, out of college, I, I did the finance. So I worked in New York for a few years and, worked very long hours, you know, sometimes a hundred plus hours, a lot of weekends, late nights. and, that was good. And what I liked about that was you really dug into how things work and do due diligence and stuff like that.

And then, you know, but I, I always kind of knew the corporate thing. Wasn't very, it, wasn't my thing. and so, I went to, I ended up going to business school and, and then I started working with an entrepreneur in, Menlo park in California, who was a, kind of, were really well-established in solar finance.

And, we worked, required quite a while on a solar finance venture and, and, talking to a lot of the major players and, and doing some, you know, financings and, and things like that. and I saw it, I saw it, you know, kind of upfront, you know, he was kind of, you know, making things happen just with a laptop.

And, for me that was kind of a new thing, you know, and, you know, just, just, you know, shooting presentations to people, you know, going to, you know, big corporations and, and meeting with people. And it was just, it was just us two and another guy for, for a long time. And I really liked that and I saw him do it, you know, I thought, wow, I could, I could, you know, kind of run.

My own show too, and get into business for myself. And, yeah, so, so that kinda, I was like, I gotta do it. And I, I started kind of a path of figuring that out and, and trying new ventures. And I ended up freelancing for a while. you know, building websites, running Google ads, random projects, CRM projects.

yeah. Yeah. Yup. And this is kind of, I would say my first, you know, successful business, you know, first one that worked that, you know, we've, we've, it's been sustainable and really healthy and, You know, it has a really nice longterm future. 

Spencer: [00:02:47] Yes. So let's dive into maybe just briefly some of the ventures that you did start sounds like you got the bug, the entrepreneurial bug you wanted to kind of work for yourself.

You saw somebody else maybe doing the, the laptop lifestyle a little bit. Right. And it sounds like you tried a few things. can you give us an idea of the time, like year wise when you were doing this and, Specifically, like, were you just trying to build little niche? What websites or where you're launching a little product that you would saw with Google ad words, that sort of thing?

Marcus Krupp: [00:03:18] Well, one of the, one of the guys I was building websites with also did a lot of, internet marketing with and, you know, so I kinda got acquainted with that and joint ventures and, yeah, and that kind of took me into, The, the, you know, the Bay area, you know, wine is a, a big thing there. And so I had this idea for, recommendations, you know, recommending, you know, wine makers, recommending wines, and then later wineries recommending wines.

And so we had, we had a site, sign up anymore, but it was, it was kind of. We get, when we get winemakers to actually recommend their favorite wines. And, you know, we had some traction there and sold some wine and, and people seem to like it. and I, I regret a little bit not sticking with it. and then we kind of pivoted, I picked up a new partner and we pivoted towards kind of utilizing the wineries email lists.

cause I saw joint ventures and kind of. Cross recommendations and, and, you know, you know, guys like Eben pagan, I would be subscribed to their email lists. I was like, Oh, we can do this in the wine space. turned out that we, we did get traction and we were kind of running for a while and, you know, we were making some, some money.

but it was just so hard going to these wineries and getting them to do like a new, a new thing, you know, a new, a new behavior. Kind of it's something that they're just, I don't know if I want to email my list about, another winery and, you know, I, I think, I think it could have been great, would have helped, wineries go direct even more, but sometimes, you know, even if it's a good idea, it's not, You know, it just doesn't quite work out.


Spencer: [00:04:53] Right. 

Marcus Krupp: [00:04:54] Yeah. 

Spencer: [00:04:55] So, no, that's good to know. I, I always find it interesting to hear sort of what people were doing a little bit before they hit on their big idea. That's stuck. Right. So, clearly WP Tangerine has stuck for a little while here. but it it's, it's good to know that even for me and other people listening that.

Sometimes you have to make a few mistakes. You have to try a few things out. Sometimes they work, sometimes they don't. but eventually you hit on that idea that does. Right. And it sounds 

Marcus Krupp: [00:05:19] like 

Spencer: [00:05:20] that's where WP Tangerine came along. And, yeah. So, so maybe you can dive into what was the Genesis of 

Marcus Krupp: [00:05:26] the idea?

The Genesis was, you know, we, we were doing a lot of, you know, some free, a lot of freelance work and starting to work with people in the Philippines. and other other countries and, yeah, it kind of initially it was like, ah, well, you know, we, is there something here? You know, the, you know, the people we're finding are very good.

they can do different stuff in it and, and different, customer support roles and stuff. And can we kind of turn this into some type of staffing business? And, you know, so we actually did that, for a while and did some business with that. but, you know, just kind of, we, we, we, we ended up, you know, saying, wow, you know, websites are hard to deal with.

And I had gone through the process of hiring people for websites. And before, you know, it. You know, you can spend thousands of dollars. you know, it's one, you know, you kind of have a set price for getting the site built and whatnot. and then you have, you have some updates and you have some new features you want, and, you know, your designer is sending you a $2,000 bill, you know, for, so it can really, it can really add up, you know, if you're kind of a, in a startup, framework, you know, have much.

Cashflow and you're outside of the corporate thing. So, so yeah, it just really made sense to me to, to get, You know, to kind of put together something very affordable, flat rate that could do a lot of work and really excelled at customer service and, and helping, helping people kind of get their site, how they want it and providing recommendations and, you know, you know, looking out for them and kind of a developer designer.

Type of task framework and we're precious. Great. WordPress presses is, you know, a lot of people still don't know that, you know, you don't have to do any coding for websites, you know, and you don't, you know, and, you know, that's, I still see people kind of not clear on, on, on what a plugin is. And, and WordPress is just a beautiful platform and kind of with the, our, our team, mostly in the Philippines, WordPress just reduces your costs a lot.

Cause you're not, you're not coding up new features from scratch and that's really a game changer and some people know that, but a lot of people still don't know that, you know, and, and, so we get a lot of clients who, you know, are expecting all this coding to be done, actually. but you know, w you know, it's, they're always a little bit surprised.

We said, well, you know, you really want to stick with the features that are. That are built for WordPress that are being, you know, run and maintained by, a capable development team. And, so yeah, those two things that the Philippines and WordPress, we just, we said, wow, this, this is a lot of value here.

And, and, we can, you know, create a great service with this. 

Spencer: [00:08:13] Yeah. And what year was that? That you launched a 

Marcus Krupp: [00:08:15] survey? Probably 2015. 

Spencer: [00:08:18] Okay. So about five years ago, 


that you've been running the company. And, it sounds like it, it initially when you started it, it was more like, you know, a little bit of a staffing company, maybe a little bit of building websites from scratch for people, but it's sort of morphed to the more solid idea that you have 

Marcus Krupp: [00:08:37] now of 

Spencer: [00:08:38] WordPress services for flat rate.

Marcus Krupp: [00:08:40] That's right. 

Spencer: [00:08:41] Yeah, no. Very good. That makes sense. So how did you, was, was there any big launch when you sort of jelled on this 

Marcus Krupp: [00:08:48] idea? Oh, big launch. Okay. We got a website up. we hired, someone and, you know, I did all the customer service. I did all the, you know, the selling and, the, you know, I did all the, you know, figuring out how to get customers and we just actually, we were part of this coworking space.

in the beginning, it's called next space. It's still around a little bit in some forms in, mostly in California. And, at the time they would let you email the whole, their whole email list, you know, and they had maybe 15 coworking, spaces around California, mostly. And so we kind of, we just, we launched, first we launched our staffing through there and then we also launched, You know this and, and, and we just saw that people really wanted it.

And, that was, that was exciting. When, you know, you get that initial feedback is like, Hey, I could use this. And you just that's that, that really kind of helped create the excitement to say, Hey, this is, this is what we want to do. Yeah. 

Spencer: [00:09:41] And when you launched it, you had a partner, as I understand, as you and a partner that launched it together, how did you guys connect?


Marcus Krupp: [00:09:48] we, we had worked on, on the wine stuff, before, and, that was, yeah, he has a, he has a, more of a technical background and, yeah, he's done a lot of stuff in internet marketing and stuff. And, Yeah. And about the same time he, he kind of, one of his past internet marketing ventures. He had an opportunity to buy the business.

So he, he, he actually bought that, and, and ended up doing that with a couple of friends. and so, yeah, he decided to focus on that and we're still friends and, and, yeah, it's good. 

Spencer: [00:10:18] Okay. So he's, he's essentially exited and working on another company he bought into and you're 

Marcus Krupp: [00:10:24] running the show with a lot of, capable managers.

you know, kind of one thing I've gotten really good at is just setting up, you know, finding really good people and setting up systems and, yeah, we have some really, really, really smart, hardworking, managers and. And we, we have a really nice recruiting system where we look at a lot of people and we try them out and we test them out and, and, you know, maybe, maybe one out of 20 or one out of 30, make the cut.

So that's really helped a lot with, you know, just kind of putting in these systems that are sustainable and, and, kind of lead to a high quality product for people. 

Spencer: [00:11:07] Yeah. You know, I'd maybe like to dive into that in just a second, but first to give people an idea of how successful WP Tangerine is today, what are you willing to share in terms of either revenue, numbers?

Of course, people would love that. or just, you know, any numbers that show us how big you've been able to grow the company. 

Marcus Krupp: [00:11:26] Yeah. We're we're at around us 600, you know, pain, pain members right now. So. You know, and, and those, those can be on plans is as small as 30, $37 or, or something, and as high as, you know, a thousand dollars.

So it really, really varies and sweet spot is kind of in a 200, $300. Right. 

Spencer: [00:11:48] Yeah. That's awesome. congrats, first of all, it sounds like you do have a pretty good size team. I think on your home page, it has, 

Marcus Krupp: [00:11:56] we have about 60 people. Yeah. 

Spencer: [00:11:59] very good. How many of those are located like in the U S versus, either Philippines or other place that, you might have developers?

Marcus Krupp: [00:12:08] Yeah, mostly all in the Philippines. And I have, I've I've consultants, in the U S and another places that, helped me with things, like, you know, Facebook or, or SEO or stuff like that. Yeah. 

Spencer: [00:12:22] Yeah. So, to give people a little bit more in depth into, the service, what's kind of a, a typical task or what's kind of the most common tasks that people hire you guys for, to do on a regular basis.

Marcus Krupp: [00:12:35] Yeah, it, it can be it's really anything. We, we build a lot of, new sites, but, a lot of people also come to us with existing sites and they want to add on, e-commerce or they want to add in, you know, they want to build new pages. they want to set up buddy press. so, you know, just as you know, WordPress has so many options and so many themes and plugins and, You know, it, it, it attracts, a lot of people, trying to do different things.

so it could be as simple as just, you know, fixing something, making a tweak, you know, a CSS tweak, you know, setting up a contact form, designing, a new, a new landing page and implementing that, you know, setting things up in HubSpot. And or Ontraport or, or other CRMs. so you know, anything that you would ask a developer or a designer to do, we can do for you?

I mean, the only thing we do, we do some front-end coding, of course. but the only thing we don't do is we don't. Code up a plugin from scratch. You know, we don't do extensive PHP coding. We do have some very good PHP coders who can, you know, fix things up and, and get things working. Right. But it's really not, our model and it doesn't make sense for clients, but you know, if someone needs help, we can always.

I do something custom, right? 

Spencer: [00:13:55] Yeah. So, so for the most part, I mean, it's more task-based right. If you, a client might have a small task of, like you said, maybe creating a new landing page or configuring a certain plugin or form on their site. 

Marcus Krupp: [00:14:09] Right, right. Yeah. And also optimization, speeding up their site, you know, doing basic on-page SEO.

You know, making sure their site is secure, doing the, you know, the basics to the updates, the backups, the site monitoring. so it's kind of a complete, You know, this site management service, as well as, as being your developer designer. And we also do graphics too. So we have a, we have kind of standalone design team and, a lot of people are, I think, what a lot of people like is the personal attention.

So we have what we're calling, what we call client managers, which are kind of, you know, you know, they manage the developer and they also kind of manage the projects and the tasks and just make sure. the client's always happy and we're updating them every day and we're answering the questions throughout the day.

So it's a daily service. so, you know, we're always there for, the business and what they want to do when they have an idea or a project and they don't have to go out and hire a new team or, you know, call that freelancer up. They worked with and, and, they're the, you know, the freelancers swans.

So. It's kind of a, a flat, for a flat rate. You get a team that dedicated, a lot of attention and time to you, depending on the plan that you sign up with. 

Spencer: [00:15:27] Yeah, that's really interesting. And that's good to know, because I wasn't aware that you did the graphic design piece 

Marcus Krupp: [00:15:33] as well. 

Spencer: [00:15:34] Right? Cause obviously there's competitors, right.

That they charge a flat rate for graphic design, but it sounds like you can kind of do both graphic design. You can do the WordPress piece. and then I'm just thinking through scenarios of where I might. Use you guys, like if I were doing an SEO audit on my site, right. I go into SCM rush or a trust and I get a report of here's 120 broken links that I have on my site.

is that something that essentially turn over to you guys? Oh yeah. They can go through and fix all the broken links and fix meta tags or meta descriptions or anything like that. 

Marcus Krupp: [00:16:09] We can, we can go through that and work with you to get that all taken care of. Yeah. Yeah. So we're not so the. Our flagship services, aren't, you know, full service SEO, you know, but we can do the, the basic on-page stuff, you know, just, and, and, and take care of all those fixes and, and get those reports scores, up into the nineties and a hundred.

Spencer: [00:16:31] Yeah. Yeah. Yeah. That's awesome. very good. So it's 

Marcus Krupp: [00:16:34] really. 

Spencer: [00:16:36] I don't, I don't know a better way to put it, but a sort of a full suite VA service in a way. Right. but you probably work with multiple people on a team depending on if it's graphic design or if it's a WordPress fix. 

Marcus Krupp: [00:16:50] Right. Yeah. Yeah, you knew, but you, you, everything goes through your, client manager, which is like a project manager and they, and they, coordinate with the designer and you know, of course we have, you know, project management software we use and everybody sees everything and there's no, there's no confusion.

And, another cool thing we do, we have, separate people for quality assurance. and I don't think this has done very much. I'm not sure. but I just found that when we, when we, we put this in, the satisfaction went way up, just, you know, cause, cause you know, you worked with developers before, they, they're kind of focused on getting that done, you know, and, and making it work and in their head it works.

But. You know, there's a lot of aesthetics and, and, other angles to look at the task at. And, you know, our developers are well-trained and stuff, but it's, it's great to have, other pair of eyes to just check everything, to make sure it looks good. Make sure it's it's formatted as the best it can be.

Spencer: [00:17:47] Yeah, I think that makes a lot of sense. Yeah. Quality assurance. That's that can be big 

Marcus Krupp: [00:17:51] for sure. 

Spencer: [00:17:52] Even if it's just that yeah. Second set of eyes. That's a, that's a big deal. are, are there any like quirky, tasks that clients have asked you guys to do before? Or any funny stories? Just about things that people have asked you guys to do for their sites?

Marcus Krupp: [00:18:06] Oh, you know, we, we have a whole spectrum of clients, you know, WordPress can be used for everything, you know, from, you know, we've had fortune 500 clients to, to, you know, lawyers, doctors, and all types of e-commerce stuff. yeah. you know, we've had, we've even, we've had adult sites, sign up for our service, you know, so we've, Yeah, we, we have had, some interesting, clients over the years.

So, you know, as long as what they're doing is, is, is, is okay. And, and, and we, we're happy to help. Yup. 

Spencer: [00:18:38] so let's shift a little bit to some of the marketing strategies that have worked well for you to grow your business. You know, is there anything you can kind of pinpoint is like, this has been our bread and butter marketing strategy.

That's helped grow the business. 

Marcus Krupp: [00:18:53] it's, it's a lot of little things. I would say one of the biggest one is, referrals. You're just doing a great job for people. we also have a lot of, ref you know, affiliate relationships that kind of, we work with people who, you know, send us a lot of, a lot of, kind of freelancers who, build who like to build sites, but don't like to do the ongoing work and, or just get leads that.

aren't for them. they, they, they really helped us grow. what else, what else? any, 

Spencer: [00:19:21] paid traffic strategies or any social media 

Marcus Krupp: [00:19:24] or Google ads, some Google ads, some Facebook ads, Instagram, you know, the, the, you know, the major stuff, some YouTube, some display. you know, when I started, I was actually on, we got customers through Craigslist.

yeah. yeah, yeah. So the whole spectrum. but you know, since we've been in it a while, we, we get a lot of referrals, which is nice because it's, it, it can be expensive to advertise, you know? Yup. Yeah. So that helps, email marketing has been, something that's been very important. You know, you, you, I would recommend that, you know, to.

The people starting out, maybe, maybe it's, it's a known, really known thing, but, you know, just, just being a more aggressive than you think you can be on email marketing, you know, people sign up for your list are interested in it and, you can really convert a lot more people than, than you think you can't just by being persistent with the follow-up emails, you know?

And then there's different strategies for that, you know? 

Spencer: [00:20:20] Yeah. So is it, Just more emails that's worked for you or, 

Marcus Krupp: [00:20:24] yeah, I would say a big principle that I think works and I see people, they often compliment me on my follow-up and, and, and stuff like that is, is, is, setting up our, email marketing.

So people get an email, a lot, you know, so what's a lot, like, I don't know, daily I'd have, I'd have to look. but yeah, when they first come in, you know, we email them once or twice. A day or, you know, at least once every two days, you know, and it makes sense. They're trying to make a decision. If you can give them facts, they haven't seen.

and, or, you know, kind of describe your, your value proposition, flesh it out for them. I think you're, you're doing them really a service. So people actually, I think that's been a, a really big thing for getting up conversion rates. You know, I. I'm sure my landing page, my, my homepage and stuff could be better.

but if you can get them on, you know, I think we have a high, rate of conversion. and once we get them on our, on our once, once they get on our email list, which, yeah, so I think that's been a big thing. I didn't really understand that in the beginning as how important that is. Yeah, 

Spencer: [00:21:29] I agree. You know, when you kind of got a hot lead, right?

Those just gotten onto your email list. Like you shouldn't be bashful about saying, Hey, like you just signed up, you know, here's some great facts or tips, right. And you may do that every day for the next few days or whatever time period that is. 

Marcus Krupp: [00:21:46] And there's a lot of sense. You have their decision. They want to know that you're doing them a service at that point, you know, and you could always over email.

So you have to be. Careful with that, but you know, you see someone like, I don't know. have you ever been on Frank Kern's email list? 

Spencer: [00:22:02] I had many years ago, 

Marcus Krupp: [00:22:03] but I'm on one of his email right now and okay. He sends maybe five or six or eight emails a day. It's 

Spencer: [00:22:11] a lot, 

Marcus Krupp: [00:22:12] but they're sort of interesting, you know, cause it's inviting to business owners and, I I'm, I'm curious, you know, and I, I, you know, I probably, I just bought something from him, you know, so it really, so it still works, right?

Yeah. So that's just good thing. So setting up Ontraport, which is our CRM marketing automation, and just, even if you just can quickly get those emails written, they don't have to be perfect. Trust me. That's, that's something that's. I, I think as a big thing, not really, I try to get our clients to do, you know, I try to tell them, Hey, you really need to set up emails.

What are, you know, yes, you have a lot of leads, but if you're not emailing them at least once a week or whatever it needs to be, you really, you know, you're leaving a lot on the table for, for yourself and for them. 

Spencer: [00:23:01] Yeah, I agree. you mentioned systems, earlier and how important having systems in place have been for your business?

Why don't you just kind of share with us a little bit what goes on behind the scenes, right. what are some of those systems that you have in place that allow you to, to run it? So 

Marcus Krupp: [00:23:17] well, Yeah. well having one thing is, is, is, having people responsible for people, maybe that's a very simple thing, but I can't, I can't, we really managed a 60 people, you know?

So, so, you know, for example, our client manager has three developers they work with and so. The client manager manages the three developers and, you know, the, the, you know, the QA is a part of that too, and the designer, and, but ultimately it's the client manager who is in charge and in charge of the results.

And, so, so that kind of system of, accountability, to go to one person who is responsible for the whole team, you know, really has worked well. And I think a lot of agencies, might not have that set up, at certain points at certain levels, you know? so kind of have it, having that clear, system of people, managing people and being responsible for, their team's results, I think has really helped also just, just writing out, The procedures, you know, that's been huge and that's, that's valuable and we, and we still do it today.

And if there's any kind of, confusion or something, you know, we go over the procedure. We, you know, we tweak it. we make sure everybody knows and they can refer to it. And that's been a big thing that's always worth, paying attention to. But I, I think it's, it's just really critical to find, you know, someone.

That you can, you know, just delegate to and, and kind of give them a nudge, to say, Hey, you're smart. You know, you can figure this out. You don't need to ask me about everything. Yeah. We can. If you want to ask me some questions, we'll work on procedures and always, always kind of think about, Hey, how can we make this question into a, permanent, you know, permanent thing for everybody to use.

And so they don't, don't keep, keep coming back to you. So. Yeah. Yeah. And we started with one I'm, one, one staff member, and now we're up to around 60 and, and so it's, and it seems to work. And, and for recruiting too, we have, we have a full-time recruiter and, worked through a lot of applications. We sort through, we do a lot of interviews and then we, we kind of set, we set up, developers on a whole extensive, trial, you know, so we actually pay them, while we, you know, we, we pay them while we kind of, you know, when they're not working on client sites, they're working on kind of mock sites and nothing.

We give them kind of mock tasks and stuff and how they work and we'd make sure they understand our procedures and they're doing things in a timely way. And, and, yeah, so we have a com you know, and that's important just as finding good people to who, who, who care, you know, and really to work hard.

And, that's good. 

Spencer: [00:26:02] Yeah. So I agree finding the right people sounds like you've got the right sort of systems in place. So people are responsible for people, like you said. And, people kind of understand all the procedures there, but what kind of tools are you using to manage that process? 

Marcus Krupp: [00:26:19] We use a, a base camp.

yeah. Yeah. We, we also, wait, we let her. clients, if they have a specific, project management tool that they want to use as a dashboard to, to list everything out with us, we're happy. That makes sense. Yeah. Yeah. Hello sauna. Monday. Yeah. Yeah. So we're, we're flexible around that. but I'll also a lot of people don't want to bother with, project management software.

So, we just, we let people, No, just email in tasks and we communicate through email and, and keeps it simple. But you know, then we have higher, higher, people who kind of have a lot going on and we, we do to a dashboard if they're not already using one. 

Spencer: [00:26:58] Yeah. Okay. That makes sense. Yeah. So if I'm already using Trello, you guys could plug into Trello and you just become, you know, one of the parts that I move over and I assign this to my guy at WP Tangerine and he takes care of that card for me.

Marcus Krupp: [00:27:12] Yup. Yup. Yeah. So that's, that's been great. That's very cool. 

Spencer: [00:27:17] well good. So, where do you hope to take WP Tangerine in the future? Like what are the plans. 

Marcus Krupp: [00:27:25] one of the plans, we, we just, we, we launched, a couple, kind of complimentary services, so a blogging service and also, an advanced SEO service.

so, yeah, so, so kind of, we will, you know, roll those out and, and, you know, help people around that. Yeah. So we, we have a few clients on both and, I hired a very good, SEO, consultant, in, in a long-term SEO veteran, to help me run that. And, that's, that's been a lot of fun.

And so I'm kind of working on kind of making those, you know, rolling those out into, into their, you know, complimentary, but also standalone services. 

Spencer: [00:28:05] Okay. so are those outside the umbrella of dub WP Tangerine? Like, are they on different sites or you can still, 

Marcus Krupp: [00:28:14] yeah. Yeah. They're on our side and we, we sorta just, just let our, our members know about it.

Spencer: [00:28:23] So what would the blogging service be like? Content writers, like, 

Marcus Krupp: [00:28:26] S content writers. Okay. yup. Yup. Yeah. All right. 

Spencer: [00:28:30] Very good. And then danced, SDO service to do the 


Marcus Krupp: [00:28:35] responsibility for getting you to the, to the first page. Yeah, yeah, yeah. 

Spencer: [00:28:40] Very cool. Well, you're speaking my, audience's language.

We're all about, you know, we're mostly niche site, bloggers, SEO guys. and so that's, that's really interesting. 


so I may have to go check out the pricing, you know, that you guys have for those services, but, 

Marcus Krupp: [00:28:57] it sounds interesting. Yeah, it's an interesting market too. Just like the website market, you know, the pricing is all over the place.

You can really, you can still go out and pay 50,000 or a hundred thousand dollars for a pretty basic website these days, you know, and people are still doing that, you know, whereas, whereas with WordPress, you can get it done for a few hundred dollars and, you know, kind of have your own website team for, you know, a small flat fee each month.

Spencer: [00:29:22] Right. Yup, absolutely. So, if there were any buddy out in my audiences listening to, Hey, they're thinking they want to start a prototype productized service, you know, obviously not to compete with you, 

Marcus Krupp: [00:29:35] but 

Spencer: [00:29:35] what, what other advice might you have for somebody that's wanting to get into either, you know, agency or prototyped service?

Marcus Krupp: [00:29:43] Yeah. I don't know, like any business you need to, you need to figure out how to meet, customers, you know? so, you know, that's, that's a big thing. So you need to kind of get those initial tests, underway, you know, you have got to figure out, you know, what people want and, and hit different channels and, and see where you can meet, customers.

And then, and then you just gotta really work really hard because in the beginning, you're probably going to be doing a lot of the work yourself and, you know, and hustling and, but eventually actually, you know, you, you, you know, you hire good people. Yeah. And then you can focus on the, kind of the next level of stuff of, you know, systems and, and, and figuring things out.

But yeah, I would say there, you want, you want something that people want. That is going to help people. you got to find a way to meet them in different channels, and then you gotta find a way to do, to do, to do a great job and, and always be improving. 

Spencer: [00:30:37] Right? Yeah, absolutely. I think that's, some good tips.

So, I know we talked about, before the interview a little bit, if my audience is interested in WP Tangerine, you've put together a little bit of a discount, a special deal for them. Why don't you just kind of explain what that is? 

Marcus Krupp: [00:30:53] Yeah. Yeah. it's, we're happy to, to, to, to help out your audience at any way.

We love people to, get a chance to try our service. So we just done a small, you know, a really nice, discount at 50% off, for the first month. just to, you know, Yeah, probably you have a lot of work WordPress sites and your, and your subscriber base. And, yeah, people have a, have a few tasks that they've been, Thinking about doing, or they want to speed up their site or they want to get a landing page built or whatever they want to, whatever they would ask a developer designer to do.

yeah, you can use that discount code and give us a spin. 

Spencer: [00:31:33] Yeah, no, that'd be awesome. I appreciate that. Yeah. I mean, definitely, It's gotta be 90% plus higher of my audience is WordPress users. So I mean, it definitely is kind of in the wheelhouse here. And, I have written down the code WPT. niche 50, is what people can use for WP Tangerine.

So WPT niche, 50, people can check that out if they want. Marcus, it's great having you on the podcast. If people do want to follow along with you or get in touch with you, where should they go? 

Marcus Krupp: [00:32:05] yeah, they can just, hit up my website, WP and, you know, my email is [email protected]


Spencer: [00:32:15] I appreciate your time coming on. Sharing your experience, growing WP Tangerine. It's been a pleasure. 

Marcus Krupp: [00:32:20] Yeah, my pleasure Spencer. It's been great. Thank you. 

Spencer: [00:32:24] Thank you. Awesome.


By Spencer Haws

Spencer Haws is the founder of After getting a degree in Business Finance from BYU (2002) and an MBA from ASU (2007) he worked for 8 years in Business Banking and Finance at both Merril Lynch and Wells Fargo Bank.

While consulting with other small business owners as a business banker, Spencer finally had the desire to start his own business. He successfully built a portfolio of niche sites using SEO and online marketing that allowed him to quit his job in 2011. Since then he's been involved in dozens of online business ventures including: creating and exiting Long Tail Pro, running an Amazon FBA business for over 3 years and selling that business, founding, and co-founding You can learn more about Spencer here.

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