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How Aurelien Amacker Built Systeme.io to $3 Million a Year + Limited Time Special Discount!

By Spencer Haws |

Today, I’m happy to share the success story of Systeme.io founded by Aurelien Amacker.

Systeme.io is an all in one landing page, funnel builder, and email automation software platform.  The best part?  Aurelien was able to build up the business targeting the French market (where he is from). 

He has only recently started focusing more on the US market and he’s doing quite well there as well.

How does a non-software developer build a software tool that has tons of competitors to $3 million a year in revenue?  Well, you will find the full story below and I feel like there are a ton of tips that you can apply to your own business.

But first, a special offer!

I asked Aurelien if he would give a special discount to the Niche Pursuits audience for this week only…and he agreed!  If you are looking for an EASY way to build landing pages, build your email list, build funnels, and more Systeme could be the answer you are looking for.

This week only you can get the “Webinar Plan” for just $27/mth.  Normally it’s $47/month.  This plan includes 10,000 email subscribers, unlimited emails, unlimited funnels, 5 membership sites, unlimited file storage space, and more.

Get the Systeme.io Special Offer Right Here!

Get Systeme.io at a Special Discount Price: Ends August 14th, 2020!

NichePursuits Rating

  • 10,000 email subscribers
  • Unlimited emails 
  • Unlimited funnels 
  • 5 Membership sites 
  • Unlimited file storage space
  • Unlimited membership site members 
  • 3 Evergreen Webinars
  • Marketing Automation
  • Run your own affiliate program 
  • 24/7 email and chat support
Get Systeme.io Here!

What is Systeme.io?

Watch the entire video review above to see how the software works and much more.

Systeme is an all in one online business platform.  I’ve used it and it is indeed a VERY easy to use sales funnel builder, email marketing management, online course hosting/creation, affiliate program management, marketing automation tool.

The closest thing to Systeme.io is Clickfunnels.  But Clickfunnels is $297 a month and I’ve personally used Clickfunnels a lot and there are definitely issues with it.

Usually you would need to buy a landing page/funnel builder, then also buy a marketing automation/email management tool.  I use ConvertKit currently, and 10,000 subscribers would cost $119/month.

With the special that Systeme.io is running today, it’s just $27/month for 10,000 contacts PLUS you get all the landing page, membership, and other features.

But is it any good?  Well, I haven’t personally used every single feature, but I have built a couple landing pages and it was very intuitive and easy to use.

Here’s a few screenshots of what Systeme.io looks like on the inside:

Here’s a quick landing page I built with Systeme.io.  Super easy to use and required no design skills on my part, just picked a template and did some editing.

Here’s what the editor looks like on the inside.  Very intuitive and required no training in order to understand.  You can change colors, font sizes, and much more so you have complete control.

You can easily create automation rules.  So, when someone opts in to my newsletter, they will be subscribed to an autoresponder campaign and tagged with a tag of my choice.  You can also do split tests, see all your stats, and much more.

Want to create a course?  It’s extremely easy to do.  I spent less than 5 minutes and already had the course design and my logos uploaded to give it a professional look.  All I need to do now is add my content.

Here’s my example course that I created in Systeme.io.  Don’t hold your breath though, I don’t plan on selling any of my own courses.  

However, if I was going to sell a course, this would be a great way to get started.  For $27/month, you get everything you need, including marketing automation.

The discount offer for Systeme.io runs for this week only, so be sure to check it out right here.

How Did Aurelien Build Systeme.io to $3 Million in Annual Revenue?

First, how about some success screenshots?  Aurelien was kind enough to share some of his internal statistics with me.  As you can see below, the company is doing extremely well.

What I love is that Aurelien actually uses Systeme.io to power the business of Systeme.io.  This is his Systeme.io dashboard that shows how many people are buying his product (Systeme.io).

He wanted to clarify that the leads show a decline simply because they had a huge boost in leads in the previous quarter at the height of the pandemic.

 

This shows his total sales generated by affiliates (which we will discuss more below).  But you can see affiliates have generated about 3 million Euros in sales since he started! Impressive.

This screenshot shows total sales for the month of July.  282,000 Euros for July.

This Stripe screenshot shows some additional stats.  They also accept payments through PayPal, so this is not their entire revenue.  However, this clearly shows that the business is making really good money.

This final screenshot shows the total sales of the business over the last 30 days.  

Now that you’ve seen these success screenshots, want to know how Aurelien built the business?  I would recommend that you listen to the entire podcast interview to hear the story in Aurelien’s words.

However, I’ve included a brief summary of how he has built Systeme.io to such a large business so quickly.

Get Systeme.io at a Special Discount Price: Ends August 14th, 2020!

NichePursuits Rating

  • 10,000 email subscribers
  • Unlimited emails 
  • Unlimited funnels 
  • 5 Membership sites 
  • Unlimited file storage space
  • Unlimited membership site members 
  • 3 Evergreen Webinars
  • Marketing Automation
  • Run your own affiliate program 
  • 24/7 email and chat support
Get Systeme.io Here!

Background Story and Success Notes

In Aurelien’s own words, here’s how the business was built.

Tell us your journey.  Explain your journey from before you became an entrepreneur until what you are currently doing in your business.

In 2010 I started making money with my blog and reached $1000 in a month after 6 months. Then I hired a marketing consultant to help me launch a course and the next year we did a launch that did $550,000 in revenue.

Then I joined Jeff Walker’s mastermind group for 3 years but never embraced the launch model. Left the group in 2015 and went on my own selling my courses to my list. Decided to build software. Started doing it in 2016 and failed by hiring the wrong company. 2017 found the right people to do it. We launched systeme.io in February of 2018 

What course were you selling?

My first course was about how to build a profitable blog. Then I launched many more smaller courses about specific topics like SEO, Copywriting, How to sell high tickets items, etc

How successful is your business today?  

Today there are 5,000 paying customers of systeme.io so we have a run rate of $2M. But we sell also online courses and coaching programs so we are gonna do $3M in revenue this year (last month we did $260,000)

What failure did you experience that perhaps made you doubt your future as an entrepreneur? 

In 2016 I hired a company in Morroco to build systeme.io and I lost $30,000 and one year.

Did you have to start over from scratch?  How did you find a developer that worked after the Morroco experience?

I had a developer from Bangladesh I was working with (he had made a custom Stripe integration so I can sell my courses) who took over the project. He worked on it for 2 months and when we used his code the app and stopped working. At this point I was desperate and looking for developers on Upwork.

Tried a few, then I found this guy from Russia and right from the beginning I saw I could count on him because the other ones were always complaining and coming up with problems where he was always coming up with solutions. He would tell me “this it gonna take 2 hour” and then 2 hours later it was done.

This is how I understood that in business you have 2 types of people: the people who find problems or excuses, and the people who find solutions. You want to deal with the second kind 😉

What are 1 or 2 strategies that have made your business successful?

Our affiliate program helped us a lot. We launched it in 2017 and it’s been growing and growing. Today it’s bringing over $200,000 euros in revenue per month, and our affiliates earn over $65,000 in affiliate commissions per month

What strategies have you used to connect with affiliates?

It takes time to build an affiliate program. You have to show the affiliates that they can make money out of it. Then other people see they make affiliate commissions so they join the program too. Also lots of systeme.io users use our affiliate program to recommend systeme.io to other people and earn affiliate commission

What other tips do you have for recruiting affiliates and getting them to promote?

We use systeme.io to run our affiliate program and the great thing is that with systeme.io every person on your list has an affiliate ID and can promote your products so it reduces friction to recruit affiliates. For example someone can join my list and I can send him a followup him right away with his affiliate link (same thing if someone purchases).

Also, our affiliate tracking is very strong (maybe the best in the industry actually) because our tracking uses cookies+database, so in every email we send out we add the affiliate ID of the affiliate who referred him to us. This way if the person purchases from a different device or with a different email address we will still reward the affiliate who referred him to us.

We also try to add many new sales funnels for our affiliate to promote (like, a free book or a free video), so for our affiliates it’s more ways to promote our affiliate program, so it makes their job easier. Building an affiliate program is a long term play, like any other marketing channel it takes time and commitment to succeed.

Where do you hope to take your business in the future?

We are growing fast in the French market (about 6% per month) and now we are growing in the U.S. market too (over 10% last month). I would like to reach $10M in revenue in 3 years

Why did you create your product?

I wasn’t happy with the existing tools, plus I felt there was a need for a more simple and more affordable option for people to launch an online business

Why should people buy your product?

Our customers say it’s easier to use, and it’s more affordable, so for them it’s a no brainer.
Here are all the features of systeme.io:

– Sales funnels builder
– Email autoresponder
– Membership sites
– Marketing automation
– Affiliate program management

SO I know that experts look at this and they think “ok but if there are all these features, it can’t be that good”.

And I’m like, “ok but in reality we have 5,000 users who say the tool is super powerful and easy to use”

Remember, we use systeme.io ourselves to power our entire online business and do over $250,000 in sales per month (and send over 4 million emails).

If you add the fact that it’s 10 times cheaper than using other tools, then you understand why we got so successful in the French market by growing between 6 to 9% per month for the last 2,5 years (growth in the English market is similar).

Who is your product the best fit for?

Most of our customers are people launching an online business (beginners) and solopreneurs

What final tips do you have for anyone hoping to replicate your success?

I’ve launched 4 different businesses in my life and I never failed because I never tried to invent something revolutionary. Every time I just saw some businesses that were making money and I launched mine with my own twist. It’s the execution, not the idea, that matters.

Get Systeme.io at a Special Discount Price: Ends August 14th, 2020!

NichePursuits Rating

  • 10,000 email subscribers
  • Unlimited emails 
  • Unlimited funnels 
  • 5 Membership sites 
  • Unlimited file storage space
  • Unlimited membership site members 
  • 3 Evergreen Webinars
  • Marketing Automation
  • Run your own affiliate program 
  • 24/7 email and chat support
Get Systeme.io Here!



Product Reviews

By Spencer Haws

Spencer Haws is the founder of NichePursuits.com. After getting a degree in Business Finance from BYU (2002) and an MBA from ASU (2007) he worked for 8 years in Business Banking and Finance at both Merril Lynch and Wells Fargo Bank.

While consulting with other small business owners as a business banker, Spencer finally had the desire to start his own business. He successfully built a portfolio of niche sites using SEO and online marketing that allowed him to quit his job in 2011. Since then he's been involved in dozens of online business ventures including: creating and exiting Long Tail Pro, running an Amazon FBA business for over 3 years and selling that business, founding LinkWhisper.com, and co-founding MotionInvest.com. You can learn more about Spencer here.

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