I’m PAUSING My Dead Email List Case Study: Here’s How Much $$ I Made

By Spencer Haws |

I started a case study to try and revive a dead email list of about 20,000 subscribers.

However, it turns out my domain reputation is bad for this particular domain (my other email sending domains are excellent). So, my emails have primarily been going to people's junk folders, leading to terrible open rates.

As a result, I'm PAUSING this email case study UNTIL I can improve the domain reputation.

I'm working with an email expert and using a tool called “Mail Warm” that will likely take 2 to 3 months to show significant improvements to my domain reputation.

However, there is a silver lining! My highest open rate (of 14%) was an email related to side hustles / making money online.

This shows me that this audience might be very interested in much more than coupons and discount codes. I think I have a clear path to monetization moving forward. But, I want to do it right.

I need to take the extra 2 to 3 months to stop sending email broadcasts to the list, so that I can systematically improve the domain reputation. Give me another 3 months or so, and I'll be back sharing updates.


By Spencer Haws

Spencer Haws is the founder of After getting a degree in Business Finance from BYU (2002) and an MBA from ASU (2007) he worked for 8 years in Business Banking and Finance at both Merril Lynch and Wells Fargo Bank.

While consulting with other small business owners as a business banker, Spencer finally had the desire to start his own business. He successfully built a portfolio of niche sites using SEO and online marketing that allowed him to quit his job in 2011. Since then he's been involved in dozens of online business ventures including: creating and exiting Long Tail Pro, running an Amazon FBA business for over 3 years and selling that business, founding, and co-founding You can learn more about Spencer here.

Want to learn step-by-step how I built my Niche Site Empire up to a full-time income?

Yes! I Love to Learn

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