• E-Commerce
    • eCommerce
    • Amazon FBA
    • Dropshipping
  • Marketing
    • Digital Marketing
    • Social Media
    • Email Marketing
  • Blogging
    • Blogging & Niche Websites
    • Artificial Intelligence
    • SEO
    • Monetization
    • Affiliate Marketing
  • Make Money
    • Side Hustles
    • Self Publishing
    • Start a Business
    • Make Money Online
  • Stories
    • Podcasts
    • Success Stories
  • Help & Guides
    • Start Here
    • Tools
    • About
    • Archives
    • Contact
    • Advertise On Niche Pursuits
Podcasts

Is Substack the New Blogging?

<a class="txt-link" href="https://www.nichepursuits.com/author/spencerh/">Spencer Haws</a>

By Spencer Haws

Last updated: September 3, 2021

Play episodeDownload

When you buy something through one of the links on our site, we may earn an affiliate commission.

 

Are opportunities getting better or worse for the independent online publisher?

(That's you if you own a website!)

I think it's important every once in a while to take a step back and look at the global trends to see if building niche sites and online publishing is moving in the right direction.

I've got a few unique examples and strategies that I want to share with you…that I think you will find motivating.

Hopefully, some of these examples will get you fired up enough to start researching a few of the websites and their history that I will share with you.

Before I share all the examples and strategies with you below, I wanted to remind you that if you are looking to sell a website, this week is a great time to consider selling it on MotionInvest.com.

Over at Motion Invest, we are paying YOU $100 as a listing bonus when you get your site listed for sale (rather than charging a listing fee like many other brokers do).

You can take advantage of this $100 listing bonus by submitting your site for sale right here.

Your site must be submitted by this Friday night in order to qualify.

Is Substack the New Blogging?

​Substack is a platform where independent publishers can easily earn money from their writing with paying subscribers.

Substack allows publishers to collect payments from subscribers and publish their content online and in email format.

If you do some googling or twittering, you'll see that Substack is pretty hot right now. They got some $15 million-ish from Adreessen Horowitz and it feels like publishers are flocking there.

But is writing a weekly newsletter really any different than writing a weekly blog?

No, not really.

However, it DOES make it easier to launch a “Premium” newsletter. The “old” way to monetize a blog was produce content, hope it ranks in Google, then make some money on affiliate commissions or eventually create a course.

If you write well enough, perhaps you can start making money from day one by charging a monthly fee to get your newsletter.

​The Hustle, Morning Brew, and Richard Patey are a few companies that have both free and premium newsletters. (Although, only Richard is using Substack I believe).

Bottom line – perhaps you can think about your business differently and start charging your subscribers to read your content.

However, the more interesting trend is the move for more and more independent publishers to start building their own businesses (as opposed to just writing for larger publications as a payroll employee).

It's a great trend for online business owners.

Are you “Thinking with Google”?

Did you know that Google has an entire resource for helping you grow your business and helping you recognize growth categories called ThinkWithGoogle.com?

A subsection of that site is dedicated to showing what the fastest growing retail categories are:

​

For example, this screenshot shows that sprinkler controls, sneeze guards, household disinfectants, and neck gaiters are the top trending retail categories in the past year in the US.

However, you can also look at monthly or weekly trends of any country of your choice. For example, in the US, here's what's trending this week:

​

So, in the past week, smoking chips and pellets, charcoal briquettes, and landscape fabric are all topics I would consider writing about for Own The Yard (my niche site). The specific keywords I might use might be “best wood for smoking brisket” (as the top growing queries shows).

You could also take this information and use it to create shareable images on Pinterest or other social channels – as these are more likely to get shared because they are trending topics.

Overall, Thinking With Google provides a ton of great information that you should probably be considering for your own niche sites.

Too Big to Ignore

Future PLC is a massive media and publishing company that owns 177 different brands, websites, magazines, and other assets.

A publicly-traded company in the UK, they expect their annual profit to hit $110 million this year – revenue is up 33%.

Digiday recently said that they are now too big to ignore.

They own websites like Techradar.com, TomsHardware.com, Top10Reviews.com, and many more.

Can the “little publishers” like us learn anything from Future?

You can take a look at TopTenReviews.com and see how their pages are laid out, etc. They are ranking well for tons of long tail terms.

While they may have some link building advantages (they may or may not internlink their own sites from time to time), you can garner some great niche ideas by looking at their websites.

Looking for a new website idea? Consider creating a smaller version or more niche version of one of these 177 brands.

If nothing else, it's just more evidence that the online publishing world is experiencing growth (partly due to covid of course) and continues to be a great opportunity for small publishers like you and I.

Amply Media Grows 5,100%

​

Not to be outdone by the UK, a US based company is also proving that digital publishing has lots of fast growing opportunities.

Amply Media is a company founded in 2016 (only 4 years ago!) that was the 59th fastest growing company in US (according to the Inc. 5000 list).

Although their revenue numbers aren't shared, Amply does share that their portfolio of more than 40 websites gets 64,000,000 active users (I assume visitors), has a total of 110,000,000 subscribers, and 2,000,000 subscribers added each month. (Stats taken from their website here.)

Some of their websites are TopicalThunder.com, DailyPopstar.com, GoJobBox.com, MySignSays.com, and many others.

They are producing 1,000+ articles a month (numbers shared by Amply Media). And most of their income comes from display ads (based on my view of their sites).

You can see a few of their brands right here.

The digital publishing industry is healthy and growing. That's great news for you and me as smaller online publishers!

Now you just have to get out there and work on growing your sites.

Thanks again for reading,

Spencer

PS – As a reminder, if you are ready to sell one of your smaller content sites (making less than $2,000 per month) so you can focus on bigger projects, we are paying you $100 to list your site for sale this week on Motion Invest right here.

​

Play episodeDownload

Posted in

Podcasts
<a class="txt-link" href="https://www.nichepursuits.com/author/spencerh/">Spencer Haws</a>

By Spencer Haws

Spencer Haws is the founder of NichePursuits.com. After getting a degree in Business Finance from BYU (2002) and an MBA from ASU (2007) he worked for 8 years in Business Banking and Finance at both Merril Lynch and Wells Fargo Bank.

While consulting with other small business owners as a business banker, Spencer finally had the desire to start his own business. He successfully built a portfolio of niche sites using SEO and online marketing that allowed him to quit his job in 2011. Since then he’s been involved in dozens of online business ventures including: creating and exiting Long Tail Pro, running an Amazon FBA business for over 3 years and selling that business, founding LinkWhisper.com, and co-founding MotionInvest.com. You can learn more about Spencer here.

Want to learn step-by-step how I built my Niche Site Empire up to a full-time income?

 

Yes! I Love to Learn

Learn How I Built My Niche Site Empire to a Full-time Income

  • How to Pick the Right Keywords at the START, and avoid the losers
  • How to Scale and Outsource 90% of the Work, Allowing Your Empire to GROW Without You
  • How to Build a Site That Gets REAL TRAFFIC FROM GOOGLE (every. single. day.)
  • Subscribe to the Niche Pursuits Newsletter delivered with value 3X per week

 

    My top recommendations

     

    How 7 Niche Site Owners Are Using Link Whisper To Grow Their Sites

    By Dan Morris

    Surfer SEO review.

    Surfer SEO Review: Is It the Best All-In-One On Page SEO Solution?

    By Eric Burns

    RankIQ review.

    RankIQ Review: Is This AI SEO Toolset Worth Your Time and Money?

    By Amy Derungs

    jasper ai review.

    Jasper AI Review (Formerly Jarvis AI): Is It Still The Best AI Writing Assistant?

    By Dan Morris

    Content Pit Review: Is it Possible to Find Fast, Inexpensive, and High Quality Content?

    By Brady Cargle

    Want to learn step-by-step how I built my Niche Site Empire up to a full-time income?

     

    Yes! I Love to Learn

    Latest articles

     

    Podcasts

    How Much Noah Kagan Makes on YouTube, Google Core Update Finishes Rolling Out, and a Weird Niche Site About Hotdogs

    By Spencer Haws

    Podcasts

    How Emil Shour Made $250k in his Agency’s Second Year While Growing Niche Sites & More

    By Will James

    How to Use ChatGPT to Write a Blog Post.

    Artificial Intelligence

    How to Use ChatGPT to Write a Blog Post: Easy Step-by-Step Guide

    By Emily Brookes

    beauty business names.

    Start a Business

    975 Creative Makeup & Beauty Business Names

    By Will James

    how much do affiliate marketers make.

    Affiliate Marketing

    How Much Do Affiliate Marketers Make? Hint: It’s A Lot!

    By Ashley Simpson

    Artificial Intelligence

    The Ultimate Guide to AI for Bloggers 🔥

    By Spencer Haws

    View All Articles

    Ready to find your niche?

    I would love to learn about…

     

    Subscribe

    Join Over 67,000 People Like You!

    Learn how to build a business online

     

    • We will never spam or sell your information.
    • This field is for validation purposes and should be left unchanged.

    • Privacy Policy
    • Terms of Use
    • Cookie Policy

    © 2023 Niche Pursuits

    • Earnings Disclaimer
    • Amazon FBA
    • Crafted by Fhoke

    Niche Pursuits is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for us to earn fees by linking to Amazon.com and affiliated sites.