If you have been following along since the beginning of the year, then you know that I have been sharing the earnings each month of 2 sites that I purchased in January.
I am going to share the earnings of those 2 sites again for June; however, I'm also going to start morphing these monthly reports into a more general look at how my business is going overall, and not just these 2 sites (which are a very minor part of my business).
So, although I won't be sharing my income from my entire business, I still hope you will learn from some of the things that I've learned and small tweaks that I'm making to my own business.
In addition, I have 2 rather major updates to share about my business that I will get into in a bit.
Adsense Site Earnings and Traffic
So, with that, I'll jump right into the income report for the 2 sites I purchased! The first site I'll cover is an Adsense based website that is in an electronics product niche.
As you can see from the above chart, the number of sessions increased by over 2,000! That is due to the nice rankings increased that I experienced part way through May; these rankings were sustained throughout June. The continued higher traffic levels is what led to the earnings increase.
The number of sessions/visitors has a nice trend over the past few months.
As you can see from the chart above, the earnings have also been increasing for the past 3 months.
The total earnings for June: $325.54
This is an increase of: $53.74 from May
I didn't do much to the site other than add a couple of articles and tweak the ad layout slightly. However, most of the increased earnings can be directly attributed to the higher traffic levels over previous months due to higher rankings in Google.
I don't have any major plans for this site going forward either. I hope to simply maintain or slowly grow the earnings over the next few months. Then I may look to sell the site.
In total, the site has earned: $1,489.02.
I paid $5,000 for the site. So, I still have a net loss of $3,510.98. However, the site itself could be sold today for nearly $6,500 (based on $325 earnings x 20). This would net me about a $3,000 profit if I sold today. So, I should be able to turn a profit if I just hold onto the site or sell it right away.
Pinterest Site Earnings
The second site that I purchased in January, is a site getting most of its traffic from Pinterest, and its in the crafting niche.
Here's the overall stats:
As you can see the traffic continues to decline; but the earnings are fairly stable.
This site has been a nuisance for a couple of months now. The pinterest plugin we have been using has been acting up lately, and we are not able to pin images properly to Pinterest. Both Perrin and I have looked into it, and we know the root cause; but still can't manage to get the plugins to function properly.
This site is such a minor part of my business, that it annoys me to spend any more time on it. But I also know that if we can get the Pinterest/Plugin issue fixed; the site will sell for much more…because we should likely be able to increase the traffic for a few months.
I discussed in depth the potential to just sell this site in my post last month. I am still considering that.
The earnings have been pretty stable over the past few months, but are down just a little bit.
The earnings for June: $239.28
This is a decrease from May of: $5.23
In total since I bought it, the site has earned: $1,249.92
I bought this site for $2,100. So, I'm still $850.08 away from turning a profit. But based on $240 in monthly earnings; I could potentially sell this site for 20 times that or $4,800. This would net me a $4,000 profit overall.
I Bought Another Site
So, the 2 sites combined that I bought made a total of $564.82. They are also sites that Perrin and I put almost no effort into…we have bigger fish to fry. (Speaking of which, I went deep sea fishing last week and caught some monster Lingcods off the Oregon coast…so I actually do have some big fish that need to be fried).
The earnings from those sites is not a big portion of my business, but its been a great learning experience as they were the first sites that I ever bought. One of the lessons learned, is that if the earnings are so low, it still takes a lot of effort to work on a smaller site.
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So, I made a bigger purchase this time around. About a month and a half ago, I bought a site that earns money from both Amazon and Adsense.
The site earned about $2,300 last month. So, its definitely a bigger site and makes it a little more worth my time to tweak the site itself.
I'm not going to share how much I paid; but it was well under 20 times monthly earnings. (And the earnings from June were a nice increase from where I bought it at).
The strategy for this site is not revolutionary. I just plan to add 10 to 15 articles per month, and Perrin and I will do some minor link building. That's about it.
I may look to purchase one more site this year, so if you are looking to sell a site making at least $1,500/month or so, please contact me here.
New Authority Project
Perrin and I like to discuss strategy quite a bit. Over the past 7 months, we have built close to a dozen niche sites together, and I've purchased 3 sites (discussed above).
We are seeing some nice success; but its a slow process getting sites ranked in Google. It often takes 4 to 6 months to see much traffic from a new site, as discussed in my last interview with Hayden Miyamoto.
As a result, some of the sites we built early in the year are starting to take off; but the ones we built a couple months ago are still not doing much. In addition to the time it takes to rank a new site; its more difficult to rank a site than in years past.
No longer are EMDs helpful in ranking quickly, or getting just a few links. Sites need to have lots of authority in order to start ranking for lots of long tail keywords; which really is a change from a couple of years ago.
So, Perrin and I have decided rather than spreading our effort between 10 sites; why not focus on one bigger project that has much higher earning potential?
The niche sites we built are more laser focused, and might have an average earning potential of $500 to $1,000 each if we get them all to the top of Google. (Some could certainly do more than that, but not all).
However, for the amount of links we are building, content we are producing, and time spent; we could be focusing on one larger project that has much more than the combined averages of all those sites.
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As a result, Perrin and I are building one new authority site that we expect to grow into something much larger than just a few thousand dollars a month. I'm not going to go into too many more details, as this project is in its very early stages. We just bought the domain and have developed an overall strategy.
Different Strategy for a Larger Site
To give you an idea of the size of this project; we will be adding one long keyword based article per day, and 2 or 3 short news based articles per day. So, with 3 to 4 new pieces of content per day; you can start to get a feel for the ambitions of our project.
So, clearly we've chosen a niche that we can go a bit broader in for subject matter. However, each keyword based article will target longer tailed keywords that get anywhere from 200 to 1500 searches per month for the most part.
In addition, we plan to diversify our traffic sources much more than we would on a small site. Usually, we have focused exclusively on Google. Now we hope to gain traffic from as many sources as possible; such as Google/Yahoo News, social media, kindle ebooks, referrals, email marketing, and more.
In addition, our revenue will be more diversified. We may start with some Adsense or CPA offers; but eventually we plan to create our own products, books, and possibly some type of membership area.
What about link building? We plan to implement much more “white hat” link building into our repertoire. Because this is a long term project that we plan to spend hours on each day; we can take the time to reach out to real influencers or discover other creative ways to get noticed and generate links.
Sure, we may build some links that are low hanging such as PBNs, blog comments, or other…but this will not be the focus and will likely be a very small percentage of our overall links. Our focus will be on building longer term links such as contacting media outlets and building contacts with larger sites or bloggers. (We have a much more in-depth strategy with lots of possible links sources already that perhaps I will dive into in another post).
This project may take a year or more before we see the real returns. But after that time, we hope to be earning much more with this one site than we could earn with a dozen smaller niche sites combined.
I don't know how much I will be sharing in regards to this new authority project going forward. However, I did want to mention it as we plan on it being a major part of our time and business over the next year or so.
This also represents what I have been saying for quite some time now about the advantages of larger sites over smaller sites. Google rewards authority, and as a result the game has shifted significantly. Small niche sites are a great place to learn, but a better long term business is to build out a larger site that attracts true authority and hopefully profits.
Overall, I still want to continue sharing the earnings from the 2 sites that I purchased earlier this year because I made a goal to do so; but as you can see that's not really where my focus is.
While I still am looking to buy up another large site or 2; my creation of new sites is coming to a halt. I will now be focusing on growing some of my existing niche sites; and then most of my effort will be placed on the new authority site that I mentioned.
As always, I'd love to hear your thoughts and questions. Please feel free to join the discussion by leaving a comment below.