So, for the past several months, I have been reporting the income of a couple of niche sites that I purchased at the beginning of this year. I'm going to do that again today, but will also be sharing a few highlights from other parts of my business.
Let's make these monthly reports a bit more well rounded with what's going on in the rest of my business…okay?
The 2 niche sites that I am reporting on are a very minor part of my business, and to be honest are not sites that I think about almost ever except for when I do these monthly income reports. I suppose that's both good and bad. I could be putting more effort into them, but its also good that I don't have to put much effort in and can still see the returns that I'm experiencing.
After sharing the numbers from these case study sites that I bought, I'll share some highlights from the rest of my business including: Long Tail Pro, an authority project, a software development firm, my involvement in Ignite Night Tricities, and more.
Adsense Site Earnings
So, lets just right into the earnings, shall we? I purchased this first site that is monetized primarily with Google Adsense in January of this year for $5,000.
Here are the overall earnings and traffic stats since I bought the site:
As you can see the traffic and earnings stayed fairly consistent from June to July. But this was after a significant jump in traffic from May. So, the site is doing fantastic, and I'm happy to stay at this higher level of traffic!
Here's the earnings chart:
The site was only up $4 in earnings for the month, but you can see that the cumulative earnings overall continue to climb nicely.
The site earned a total of: $288.99 from Adsense and $40.85 from Amazon Associates.
Here's the Sessions for the month:
Again, pretty steady here, but significantly more traffic than what I was experiencing at the beginning of the year. (Due to a nice bump in rankings across the board in mid May).
Overall, the site is well on its way to earning me back my initial investment.
During the month of July we added 2 new posts, and did not build any links to this site.
In total, the site has now earned $1,818.86. Because I paid $5,000 for the site, I'm technically down $3,181.14.
However, I could sell the site right now for 20x monthly earnings (on EmpireFlippers.com), which would be $6,596.80. So, my potential profit as of today is actually: $3,415.66.
Pinterest Site Earnings
The second site that I am reporting detailed earnings on is a site that I also purchased in January for $2,100. The site gets traffic primarily from Pinterest, and is monetized with Media.net ads mostly (because it was banned from Adsense before I bought it).
Here's the overall traffic and earnings stats:
As you can see from this chart, the earnings and traffic were both up quite a bit for July! This wasn't really anything we did, other than fix some minor issues that the site was having. Everything is running smoothly now, so we hope the earnings and traffic continue.
I know its only a slight upward blip on this graph, but its a nice reversal from last month after some plugin and other traffic issues. To be honest, I'm happy if the site just remains at this traffic level for the long term. We are no longer adding new content (at least for now) to the site, but the earnings are doing quite nicely as you will see below.
So, the site earned a total of $298.96 in July and has earned $1,548.88 since I bought it in January. That's fantastic! Considering that I only spent $2,100 on the site, I've nearly made my entire initial investment back.
The site increased in earnings by $59.68 in July from June. That's a whopping 25% increase!
Although the site is doing great, technically I'm still in the hole $551.12 ($2,100 – $1,548.88). However, I could sell the site for 20x earnings today for about $5,979.
This would net me about $5,428.08.
So overall, I'm feeling pretty good about this project!
Other Business to Report
As mentioned, I'm happy to see these sites do well; however, they really are a very minor part of my overall business. I don't spend much time on the sites, and certainly isn't what gets me excited to get up every morning.
So, even though I won't be sharing income numbers from all the other aspects of my business, I did want to report on them. These business ventures ARE what get me excited to work each morning, so it only makes sense that I share a bit of progress on them.
I'm only going to be very brief in each of these reports, as I simply want to highlight what's happening in my business and inform you where most of my time and energies are spent.
Long Tail Pro
Long Tail Pro is the keyword research tool that I created and started selling over 3 years ago. Its been a fantastic business and has helps thousands of people find the right keywords to target for the website projects. I've only given some hints as to what the income is from this business in a report here and another here; and I'm going to keep it that way for the most part.
However, I will just say that the business continues to grow and I'm very excited for the future of Long Tail Pro. The number of active platinum subscribers has grown every single month that I started selling the subscription option over a year and a half ago. If you can create a software business that has monthly recurring revenue…I highly recommend it!
I will also say that Long Tail Pro had a record month in sales! (If you don't count the one special offer month that I reported on here). The income hit a milestone level that is honestly beyond the level I ever thought I would realistically see when I started selling the software 3 years ago.
We are working on some major updates for Long Tail Pro…a version 3.0. This new version will not only include several upgraded features, but will also have a new look and layout to streamline the keyword research process even more. I hope to release this new version within the next 2 months.
Other Niche Sites
Perrin and I are still maintaining and growing other niche sites besides the 2 I reported on here. We are seeing some nice earnings from a few of those; while others are still waiting to have any kind of growth spurt. We are still in the trenches tweaking sites, researching keywords, trying to get sites to rank, and more. I love the process!
In addition, I briefly mentioned a larger site I purchased a couple of months ago. This still has done over $2k per month for both June and July. The traffic is trending up, and I may hold onto it a few more months and sell for a nice profit (since I bought it at good multiple).
In fact, I actually sold my first site through the EmpireFlippers marketplace in July as well. I sold one of my sites that I had built back in 2010 for just over $4,000. So, that was nice. I'm actually planning on going through lots of my older niche sites and will start selling off several of those as well.
We are still working on growing Vylo. If you haven't had a chance to check out and try Vylo, go here.
This hasn't been the homerun success we were hoping for…yet. However, its still early on in the business, and we still have a few ideas left to market and sell the product.
Perrin and I are working on a massive website that I mentioned in a previous post. This new authority site is going to be where Perrin spends a huge chunk of his time each month. We've hired a dedicated writer and are working through both content and link building strategies now.
I don't want to report too much on this site until we actually start seeing some results. But this very well could be something that I blog much more about towards the end of the year.
Software Development Company
I'm going to be a partner in a new business! You may wonder with all the other projects I have going on, why in the world I would want to form yet another business. However, hear me out… 🙂
I've been getting much more involved lately with the local startup community here in the Tri-cities; where I live. As a result, I've met some great people that also have an interest in seeing our town have some successful startups.
Myself and 2 other individuals are partnering to form the company and will be building web based (mostly) software applications for others on a contract basis. However, we will also be building out our own software products when we don't have other projects. (One of the partners is the developer with some serious skills).
I have a software application idea that I was going to hire someone to develop anyway, so now I will just be paying my own software development firm to build it. We will officially “open our doors” in September, but the plans are all in place for this.
I'm excited to see what ideas this sparks in the Tri-cities area of Washington. I'll share more details on this in the coming months as well if that's something.
As part of my increased involvement in my local business community, I'm helping organize an event called Ignite Tricities.
If you have not heard of Ignite Events before, you can check out the Wikipedia page here. Essentially, its an event where several speakers have the opportunity to speak on a topic that they are passionate about (business or otherwise); but only have 5 minutes to do it.
The motto is: “Enlighten us, but make it quick!” To ensure this quick format, each speaker must have 20 slides to present, but each slide is advanced after 15 seconds whether they are ready for it or not!
As one of the 3 organizers of this new event for the Tri-cities; we are working to get the venue booked, speakers set up, marketing in place, and of course our web presence established.
Learn more about Ignite TriCities right here. If any of you can make the event on October 2nd…let me know!
My Own Office
Finally, its looking like I may be moving out of my home office and into a more professional space in the next month or so. Again, as a way to support my local community (and to have a quiet work space away from children), I've become involved in a new co-working space in Richland, WA.
I have a very minor role in helping to organize and form this new working space and am a shareholder in the new entity.
I'll be renting out an office space, one with a door so I can record podcasts as needed. But there will also be other independent workers there to give me a chance to mingle a bit more with local entrepreneurs and freelance employees. Once the space is all completed (we are renovating right now), I'll be sure to post some pictures so you can see my new office!
Overall, I hope you found some value in this income and overall business report. These blog posts are good for me to sit back and get a big picture view of what's happening in my business and how it's going.
The sites I purchased are doing well, but its very possible that I may be selling them both off before the end of the year. I had a nice taste of what selling a site for 20 times earnings can feel like, when I sold my site for $4k last month..and wouldn't mind some more of that.
Finally, if any of the highlights from my business that I mentioned in this post sound interesting and is something that you would like an entire post dedicated to, let me know!
I'd love to hear your thoughts or questions, so feel free to leave a comment below.