I wanted to provide another update on how my authority site project is going. This is a project that I started 6 or 7 months ago to try and build a large niche site, rather than the small niche sites that I typically build. You can catch up on the project from the very beginning right here.
In a nutshell, I choose a keyword that received around 16k exact match searches per month and had a high CPC. It was a keyword that I knew would be difficult to rank for quickly, but felt like I could get onto the first page after 6 months to a year. Up to this point, I have only briefly touched the bottom of page 1 a couple of times on Google. For the most part I have been hanging out in the middle or bottom of page 2.
In the month of February, I did very little to the site. As I discussed previously, I had created over 100 articles for this authority site. These posts have been scheduled to be published on the site over the past couple of months. So, even though I physically didn’t do anything, the site was still posting new content up until around the middle of February. Now there are around 130 articles on the site. I don’t plan on adding any new content for the time being. I’ll reassess in a couple of months.
Towards the end of the month, I switched my authority site over to using the Niche Website Theme! As you are probably aware, this is the new WordPress theme that Chris Guthrie and I officially released last week. I have personally been using the theme for a few weeks.
Last time I checked, there are just
42 27 12 ZERO more copies left at the introductory price. So, if you want to pick it up, you can do so right here. We will be reopening the doors in a couple of weeks, get on the waiting list right here.
I wanted to use this theme because it will allow me to test out different ad variations and help me increase the Google Adsense earnings. I haven’t been satisfied with the Click Through Rate I have been getting, so this will give me a chance to test out a few variations. I plan to start adding some variations this week.
I have to admit that I was a bit disappointed with the ranking for my authority site. This is the second month in a row that it actually dropped in rank. However, on the bright side is that the site did not drop in earnings. It stayed virtually the same, with a very slight increase.
I can’t explain why the site would have dropped in rank again. In fact, the site now has a PageRank of 2 which is pretty decent for a 7 month old site usually. Just goes to show you again that PageRank doesn’t always tell you alot where a site should actually be ranking in Google. The fact, that my site dropped to position 24 in Google for its primary keyword, really doesn’t tell the whole story anyway.
As you noticed, my earnings actually increased slightly, despite the drop in rank. Well, there is a simple explanation for this. Most of the traffic to this site comes from long tail keywords – other than my primary keyword. In fact, I am lucky to get 1 or 2 visitors a day from my primary keyword via Google. So, this is why my site is still earning the same, the traffic is coming from other keywords.
I have done a bit more link building via Unique Article Wizard, BuildMyRank, and MyArticleNetwork. Perhaps I have been building too many links again? Not really sure. So, this month, I think I will actually take a break from building links to the site and see what happens. I can always start a new linkbuilding campaign if I need to.
Despite the drop in rank, and my hopes that the site would be performing better for now, it still is earning me a consistent amount each month. At $132 a month, I could technically probably sell the site for 15 times that amount at any time or about $2,000. If I hit the year mark on this site and still am unable to improve its rank, I may opt for selling it. Of course, that is still a bit premature. For now, I will enjoy the passive $130+ per month!
I would be interested in hearing your thoughts and discussing any questions that you might have about my authority site. Please leave a comment or question below, and lets discuss!
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