I have a confession to make. I haven't always been using WordPress! That's right, I didn't even know about WordPress for the first couple of years of my “internet marketing” career. I guess I built my very first website using Yahoo site builder or whatever it was called back then. It was just a free website hosting/building platform. Anyway, then I did something really dumb. I actually built a site using Microsoft Word! Yep, I did that…
Luckily, I soon thereafter discovered WordPress. Suddenly I was able to create a site much quicker, but I was also able to create sites that functioned properly and looked decent! Win Win Win!
Okay, but the real question is; do the search engines really like WordPress sites better than a static HTML site? After all, you can get some pretty sweet looking html templates now or build your own using Dreamweaver or other tools fairly easily now. So, today I wanted to go into why I personally like using WordPress for all of my niche sites and also share some of my thoughts on using static html sites.
In case you haven't caught the trend yet, most blogs are built on WordPress and millions and millions of other sites are built on WordPress as well. This Content Management System (CMS) just provides extreme ease of use and is highly customizable with themes, plugins, and more. Best of all its free. So, for those of you still waiting to build your very first niche website, you don't really have much of an excuse for cost. The web design and website itself is free.
The only real expenses that you have to commit to are a domain name which is around $8 to $12. And then you can get hosting from my preferred provider Bluehost.com for just $6.95/mth. And did you know that if you start a hosting plan and decide 3 months later to cancel, they will refund the remaining 9 months worth (if you paid for a year up front)? Or if you go month by month you can obviously just stop paying for the remainder of the year. So, in reality, you can get a website up and running for less than $20! Talk about a low risk business – holy smokes! And if you decide to use Bluehost (see my full review of why you should here), I would love it if you used my Bluehost affiliate link here.
Plugins Make it So Easy
There are plugins to make your WordPress site more SEO friendly (like the All in One SEO pack), contact pages (like Contact form 7), inserting Ads from Adsense or anywhere else (like the Why Do Work Adsense plugin) and many others. Again, they are all free, so no worries.
Perhaps the one downside that WordPress sites have when compared to static html sites is that they require a database on your server and the installations themselves take up much more room than a static site would. So, while you are limited usually to 100 WordPress installations on a Bluehost account; you could probably do several times that amount of static html sites.
However, loading your server down with several hundred static html websites is probably not a good idea anyway. If those sites get much traffic you could really start to see some bandwidth issues.
My Overall Thoughts on Static HTML Sites
Overall, I think there is absolutely nothing wrong with creating a static html site. In fact, some people claim that this is their preferred method. You can do things like cloning or using scripts to automatically create static html sites a little bit easier than you can with WordPress. They also take up less room on your server as mentioned previously.
So, I don't have anything bad at all to say about html sites – after all its just a traditional website! However, I have lots of good things to say about WordPress since I have been using it for so long. Overall, don't think there is really an advantage in the search engines to using a static html site or using WordPress. As long as your site is structured properly (and WordPress takes care of most of this for you), then the search engines should view them the same.
So, what do you have to say on the subject? I know that this topic isn't going to get spread like wildfire on social networks any time soon, but it is something that needed to be covered to complete my discussion of niche websites! So, let me hear what you have to say below…thanks!