Perrin and I were able to get another coaching call in recently, and some major progress has been made on Niche Site Project 2!
During our last coaching call, Perrin was supposed to find a brandable domain (not an exact match domain), set up hosting, get WordPress installed, and start working on his first 2 articles. I'm happy to report back that I have an A+ student! At least for “homework” completion, he is at 100% so far. (Okay, he may have been a little late on the deadline, but its done as of this post…which is what really counts!).
So, the niche site is up and running live with a great domain and now more than 2 pieces of content! However, we are still not going to reveal the domain or niche today…because we want just a little bit longer of a head start on the project. I do fully expect to reveal everything in about a week or so.
Coaching Call 5
To watch the coaching call from this week, please view the video below!
During this call, we focused on three main areas:
- Themes and Plugins
- On-Page Optimization
- Content Strategy
- Looking for Secondary Keywords
Here's a breakdown of the Notes/Presentation that we went over in detail:
- Themes and Plugins
- On-page Optimization – content strategy
- Looking for Secondary Keywords
Themes and Plugins
- Table plugin – Websimon; Tablepress
- SEO Plugin – WordPress SEO (Yoast), All in One Seo Pack
- XML Sitemaps
- Yet Another Related Posts Plugin
- Contact Form 7
- Digg Digg
- Quick Adsense
- Robots Meta
- W3 Total Cache
- WP Smush.it
On-Page Optimization; Content Strategy
- 1% or less of the targeted keyword
- Use Keyword in Title of the Page
- Within the first paragraph – use the keyword phrase
- Also in the last paragraph.
- Internal linking structure
- Outbound links to quality sites
- Build relationships
- Pingbacks or trackbacks
Looking for Secondary Keywords
- 15 to 20 secondary articles
- Target keywords 200 to 1000 search volume per month
- Low competition
- Finish homepage article
- Find 15 additional keywords
- Install plugins
- Pick a theme
- Work on Logo/Header design
Perrin's Weekly Write-up!
The following was written by Perrin…
Five weeks down! 19 to go! Man. That doesn’t seem so far away any more – 19 weeks to go before this project is done. Pretty crazy! Time really flies when you’re having fun. But, truth be told, I’m also feeling the crunch a little bit. I think I’ll feel a lot better when I see a few dollars rolling in, but for now, there’s definitely a bit of pressure.
This week was crazy for me – not necessarily because of the site, but because my job-job is super hectic right now. It’s our busy season, so I’m in 60-hr workweek mode. I was at the office pretty late several nights this week, so it was hard to find time to squeeze in some SEO.
So I missed my goal by a bit. If you don’t remember, the assignment this week was the write the articles for the two primary keywords. Being super short on time, I was only able to write one. I really do think I could have written two normally, but there were a few things I didn’t count on.
1. Learning and using the table plugin. I decided to go ahead and mimic Spencer’s strategy for BestSurvivalKnifeGuide.com. This weirdly took a lot of time. It’s not a super difficult plugin to learn or anything, but it just took time to find, install and figure out. In the end, it wasn’t a huge deal, of course, but, what I’d thought would take me an hour or two ended up taking me several hours. And on a an already-crunched time schedule, it made things a bit tighter.
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2. The amount of research needed to do a “Best [x]” article. To really write a quality article comparing the best of a particular product, you have to do a lot of research. First, you have to find which ones are the best ones, which is really pretty hard if you don’t know anything about the niche, which usually means you’ll have to do a lot of background research as well.
Then, for each product, you have to figure out how to review it. Why is this hard? First, if you’re new to a niche like I am, you’re probably not sure what’s important to your customers yet. So you have to figure that out by checking out forums and reading/watching customer reviews. Then, you have to research each individual product well enough to review it, which can be tough.
So, if you’re following along and you’re in a product niche, as your write your first few articles and familiarize yourself with your new niche, you can expect to do a lot of research.
But there’s good news, too! A lot of the research you’ll need to do is front-loaded, so once you get it out of the way, you’ll probably have an easier go of it.
I’m also really happy with the article I wrote. It’s a 2,000-word beast, and I think it has a really good buying guide. There’s just a lot of value compared to what I’ve seen on other niche sites. I’m happy about that. I want people to come back.
Now that this behemoth is out of the way, I feel like the writing will be a bit easier. We’ll see!
My question to you guys:
Do you have another, regular, full-time job? If so, how do you balance it with SEO? Where do you fit it in?
Perrin and I would love to hear any thoughts or questions that you might have! So, feel free to jump in and join the discussion below. Thanks!