Today, I am happy to share another niche site success story with you! A few weeks ago, I started asking for readers to send in their own accomplishments with niche sites, and I've received some great stories.
And today is no different.
Benji Walklet has been kind enough to not only tell us how he was able to quickly build up a site to $300 per month in earnings, but he also shared the exact URL of the site! Being able to visit the domain and see how a site is laid out, is always a great way to learn.
In addition, Benji took the time to send over LOTS of screenshots; including earnings and traffic details.
I also want to briefly mention that we should only VIEW the site that Benji has shared. Please do not be like some of the people from my Niche Site Project that send spammy links, click on ads, or otherwise manipulate his site in any fashion. Please be respectful of the work that Benji (and others sharing their success) have put into this project.
Overall, I continue to share these niche site success stories, because its motivating! Benji and others are making money right now (July 2013) with new niche sites that they have built. So, are these strategies making money RIGHT NOW? Absolutely!
So, Benji…take it from here…
Benji Walklet's Success Story
1. What is your name and current job/profession?
Benji Walklet…I guess you can say I'm an independent Search Engine Marketing consultant (PPC)
2. How did you get started building niche websites? How long have you been building websites?
I was inspired by Pat Flynn's Niche Site Duel series a little over a year ago. I started building my first niche site in around May 2012. I've been building websites for clients and myself on and off for about 4 years.
3. Tell us about one (preferred) or multiple of your successful websites. What is the URL and what niche are you targeting? If you are not willing to publicly share your domain or niche, that’s just fine.
Top Rated Coffee Makers is the first keyword I went after. At the time, it had about 1600 EMS, but now I think it's only around 800-something. I hired someone to find the keyword for me because I found Market Samurai (the main tool I used) too slow and cumbersome (see Spencer's timed comparison of Market Samurai vs. Long Tail Pro here).
I snagged www.topratedcoffeemakers.com about a month or two after I started the site. The original domain was www.etopratedcoffeemakers.com. I now own the .org and .net too.
4. How much money do you make from this successful website(s) each month?
Last month (June) I made $300, which was the highest yet. This month I will probably make 200-250…making it the first month I've regressed. I think this is largely attributed to only writing one post this month. (See Benji's postscript below explaining that the earning actually for July should be very good).
Here are some screenshot's Benji shared:
Adsense Earnings as of July 16th, 2013
5. What is the reason for this website’s success?
I made it a great resource. The reviews I write are incredibly thorough and in my opinion, unbiased. My site is also pretty user friendly…with responsiveness practically across the board. Currently, I'm finishing up some responsive comparison charts (because the old ones aren't).
I also disclose that I don't have experience with a coffee maker (if I don't) I'm reviewing, and I also disclose that I earn a commission if someone buys the product I recommend through one of my links.
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6. Please briefly share your overall strategy for finding a niche, getting traffic to your site, ranking in Google, and making money from niche sites.
My strategy is probably too simple. I first find a keyword with decent traffic. For my second niche site I found a KW with 3600 EMS. Second, the keyword has to have a lot of content potential, as well as variations that I could also create content for. Third, the keyword should be a niche I'm interested in, and ideally, passionate about. I love coffee, which is part of the reason I have had success with the first site. The way I rank is by doing on-page stuff like Title and meta description…with a lot of writing. I write good stuff, and the rankings pretty much come naturally. I only did one guest post for topratedcoffeemakers.com.
7. What link-building tips can you offer?
Not many unfortunately. I think guest posting on high profile sites in your niche is a good strategy…but I really think it comes down to developing great relationships with your site's visitors and your close competitors. I think its easier to get these links once you develop relationships.
8. How has the success from this website impacted your life?
Now that I've been able to taste some passive income, I really feel that I'm headed in the right direction as far as freeing my time from money. I'm excited to continue to grow my current site as well as start new projects and work hard to make those a success. I'm also using it to build my portfolio in SEO and site development for the consulting work I'm currently doing (but don't plan to do forever).
9. Do you have any additional tips or advice for others that would like to replicate your success with their own websites?
Stop planning and procrastinating so much…get out there and start building. You can always go back and edit after, just like a writer does. If you spend too much time planning and tweaking before you ever get started, nothing will ever get done. Also, make your site something that someone would want to visit. Would you get value from it if you were interested in the niche? If not, chances are good your customer/visitor isn't either.
10. Do you have a blog or other place that people can following along with what you are doing?
Yes! Searchandperch.com. I have started my own case study (inspired by you and Pat), and already have 5 posts for people to take a look at.
Benji was also able to share some updated details since originally writing this post:
My Thoughts and Your Comments
Overall, I just want to thank Benji for sharing the success and all the great details on his successful niche site. I always enjoy learning from others, and hearing how others are finding ways to rank in Google and build a nice income.
As always, I would love to hear any comments or questions that you have below. I've asked Benji to stop by and respond to your comments, so feel free to ask away!