Believe it or not, its already time for another monthly income report for 2 sites that I purchased earlier this year. The reports are in fact rather close together due to the fact that I published the last one on the 12th of last month and now this one much earlier. I hope you don't mind.
This monthly income report is luckily a bit more positive than last month, when both of my sites declined in earnings. I have some good news to share for at least one of my sites this month!
In addition, my Pinterest site has got me thinking about how long I want to hold onto it. As I will discuss below, I am considering whether or not to sell the site so I can focus on other projects.
Overall, I hope you enjoy the report.
Adsense Site Earnings and Traffic
I want to jump right into the traffic and earnings for both sites; but I'll start first with the Adsense niche site.
As you can see, about half way through the month the traffic really started to pick up! The site went from getting an average of 200 to 230 visitors a day to 300 to 340 visitors a day!
I didn't add any new content, but I had been building links to the site previously, and so I suspect that Google picked up some of these links or there was simply an update in Google and this site was deemed worthy of a rankings increase. Either way, I'm happy with all the new traffic.
This rankings and traffic increase led to higher than normal earnings during the second half of the month.
In fact, here is the complete stats for the site over the past few months:
As you can see the earnings increased by $33.75 from April to May. Its not a lot, but that increase can definitely be attributed to the traffic increase, and I expect the increase to be bigger in June.
Here's a nice graph that shows the traffic trends:
With a full month of higher traffic in June, the site should get back up above the $300 per month earnings benchmark.
Here's a look at the monthly and cumulative earnings for this site since I bought it:
Please note that I purchased the site near the end of January, so I've just combined Jan. and Feb. on these charts.
Overall, the site earned a total of $271.80 in May and has made $1,163.48 since I purchased it.
Due to the extra Google love this past month, I've decided to add another 10 articles to the site to try and continue the upward trend in earnings.
Pinterest Site Earnings and Traffic
I bought a site that gets most of its traffic from Pinterest in January for $2,100. I knew this site was risky when I bought it, because it was banned from Adsense and wasn't a traditional SEO site that I am used to.
In addition, during May I sent out a couple of broadcast emails to my list of 160 on this site (I know its not very much); to see if I could drum up some affiliate sales.
Here's the stats from those 2 emails broadcasts (used Aweber):
Considering that the broadcast with 45 opens was sent to 128 subscribers and the one with 59 opens was sent to 164 subscribers, the open rates are actually pretty good. Unfortunately, these emails didn't generate any sales.
Here's a look at the overall stats for the site:
And here's a screenshot of the Google Analytics for the month:
The traffic appears to be slowly trending downwards; which may mean I need to add more content and pictures to Pinterest to send more visitors to the site. However, I'm not sure its worth it.
Here's a look at the earnings for the site:
The site earned a total of $244.51; which is just over a $1 less than April…so, fairly steady. The total earnings since I bought the site is $1,010.64.
Considering that I bought the site for just $2,100; I'm already half was to getting my initial investment back after just a few months.
Should I Sell the Site?
However, I'm not sure what else to do to increase the overall earnings of the site. I could continue to collect emails and find the best offer to promote. I'm sure that this would increase the earnings some. But how much?
Do I really want to spend my time and energy on a site making $250 a month? Not really. Even if I increase this site to $500 (double!!); its not something that has me jumping out of my bed each morning excited to work on.
In reality, I bought both of these sites as a learning experiment…and this Pinterest was the biggest experiment of all due to the issues and traffic source.
So, I'm strongly contemplating just selling the site and moving on to another project. At $250/month in revenue, I should be able to sell it for well over the price I bought it for of $2,100.
I'm more interested in keeping the Adsense site because I'm more familiar with SEO; where adding content and links can really help. But this Pinterest site just isn't big enough for me to worry about anymore. So, I don't expect to take too much action on the site in June.
I'll let it continue to earn as it is. If I hold onto it, I should still make my money back in a few months. If I sell, I can get my money back right away and move onto another project.
Overall, I would love to hear your thoughts. What do you think of the traffic and earnings for the 2 sites that I bought? Also, do you have any input on my decision whether or not to sell the Pinterest site?
As always, I look forward to the discussion.
Oh, and one more thing…I actually just bought a MUCH bigger site last week. Perhaps, I will discuss that new site sometime in the future…