Let the fun begin!
As mentioned in a recent post, I am going to be building 2 niche sites from scratch this year and share everything publicly on my blog here. (I'll be building more niche sites this year than 2, but only 2 will be made public).
Before I get started, I think its appropriate to develop some sort of strategic plan. That's the purpose of my post today; to share my thoughts on the process and how I expect it to unfold.
As most of you know, I've been building small niche sites for about 5 years now. I've tried just about every tactic in the book and had some great success and also had some miserable failures. I hope to chalk up this niche site project in the success column 🙂
I think with any business or project, its important to start with a goal in mind. My goal for this Niche Site Project (lets call it NSP 1), is to:
- Make $500 per month from this site after about 6 months or so and document the results on my blog for my readers.
I also intend to generate this revenue from natural search engine traffic. (This is important to specify, even though perhaps it was assumed by many of you).
The Strategic Plan
I've made the decision already to NOT monetize this niche site with Google Adsense. There are a couple of reasons for that. First, I've already had issues with Google Adsense before, and I know there will be some perhaps well-intentioned people (or blatantly ill-intentioned people) that will click my Adsense ads.
This would put my Adsense account at risk of being closed, and I don't want to deal with that.
Secondly, using my Adsense code opens up all my other niche sites for easy discovery.
However, another reason, which is perhaps more interesting, is that I think it will be VERY educational to monetize my niche site in another way! I don't know the exact method I will use, but I suspect I'll find a niche where I can promote an affiliate product or eventually create my own.
I also think that I will likely be building an email list and monetizing that list through affiliate offers. This is an option that I know works, and I'd like to see it happen for this niche site project.
So, the strategic plan will play out like this:
- Find Market/keywords
- Find affiliate products or create my own
- Build niche site and produce original content
- Rank site in search engines – building links and more
- Create marketing funnel and auto-responder series
- Build email list
- Monetize list with affiliate products or my own
- Share everything publicly on NichePursuits.com!
Obviously, there are alot of nitty-gritty details along with that strategic outline from above. I'm not going to cover everything today, but will over the coming months.
Step 1 of the process is to first decide what market to go into and what exact keywords I will be targeting. I've always stressed over and over again that this is the most important step. For this reason, I've decided to start my market research and keyword selection.
Yep, I'm going to jump right into it with all of you watching. This will let you see exactly how I work, how I analyze keywords, and hopefully see me picking a keyword to target!
For accountability reasons, I plan to post an update on this Niche Site Project (NSP), once per week. I suspect that some weeks will be very short updates, but others will be very in-depth tutorials.
In addition, I know that a niche site can take a few months to start getting much traffic. So, it may be May or June before things start getting interesting income wise (hopefully sooner, but you never know).
So, at this point I have done NO keyword research or market research for my niche. I've only made the decision that I will not be using Adsense.
The rest will unfold on this blog; earnings, traffic, URL, and everything will be open.
Join the Kick-off Webinar!
So, overall that's the strategic plan. I want to be as open and public as possible with this niche site, so I'm holding a live webinar to begin the entire process on Thursday January 31st at 5PM PST.
Join the Webinar Here!
This will be a very information packed webinar where I go through the process live of picking a niche to target. There will be no sales pitch on the webinar. This is going to be very hands on with your feedback, questions, and input along the way. I hope to see you there.
As always, please feel free to leave any comments or questions below. I look forward to the discussion with you about my public niche site project!