As I look back, and realize that its been about 2 months since we started the 2nd Niche Site Project…I’m blown away! Over the past 8 weeks, Perrin and I have covered so many different topics related to creating a niche website, including:
- How to Brainstorm for Niche Ideas
- How to Perform Keyword Research
- How to Analyze the Google Competition
- Revealed the Niche Site
- and Much More Here
Now that the site is up and running, its time to start thinking about promoting the website and getting some traffic! I’m going to briefly cover some of the ideas that we will be looking towards for promotion and link building.
As you may recall, I was attending PubCon most of last week. (I wrote about about a couple of my experiences from PubCon here and here). Because I was out of town, Perrin and I did not have a chance to do a formal coaching call last week…such is life.
However, we WERE able to discuss several important ideas via chat and email that I wanted to cover with you today.
Promotion and Building Links
Perrin’s last assignment was to start finding 10 or 15 authority blogs related to his niche, so that he can start making some connections. He’s done this. In fact, I believe he has already started doing some basic blog commenting on sites that are relevant!
For this project, we are going to take a 2 step approach to marketing the website.
- Step 1: Build a base of links from general sources such as blog comments, researching competitors, finding resource pages/links, company directories, logo design directories, and much more.
- Step 2: Create a more in-depth content marketing campaign/link bait involving infographics or other means. We will use our creativity to come up with something that will make people share and link to the niche site.
Step 1 is going to involve some of the tried and true ways of getting links. I could go through and list dozens of different ways that you can get the “general” types of links, but someone has already done that! Jon Cooper over at PointBlankSEO.com has put together a huge list of link building strategies that covers just about any way you can get links to your site.
We are simply going to make our way down that list and start building some links. We will likely outsource some of this (more on that in the future).
Link Building Course
In fact, when it comes to link building, Jon Cooper has always put together some great resources. I got his Link Building course about a year ago, and I am constantly referring back to it. I HIGHLY recommend that you get Jon’s complete link building course, if you’ve ever wondered how to get great links.
The course covers real life examples for email outreach to others, and goes in depth into all the link building strategies you will need to get great links to your sites. In addition, there is a HUGE list of actual sites that you can go to and get links from right now. This spreadsheet alone is probably worth the price of the course; I use it all the time.
Step 2 will involve more blog outreach and connecting with people in the industry. To get started here, I’ve asked Perrin to set up social profiles (Twitter and Facebook) so that he can start gaining some social traction. Then when we come up with our witty, funny, or super amazing link bait material (infographic, video, awesome article, or something) we will mention it to the movers and shakers in the industry that we have already contacted previously.
Hopefully, this small push from existing contacts will help the campaign gain speed and get more exposure, links, and traffic.
I wrote a bit about creating a link bait campaign just a couple of days ago in my article about Paying for Links vs. Paying for Content.
So, even though we didn’t have a call, we did a lot of planning. This should give you a good idea of where we are in the promotion process, and hopefully gives you some good ideas of how to start promoting your own niche site!
Our call next week will include more details on step 1, building a base layer of links.
Perrin’s Week 8 Write-Up
The following was written by Perrin…
Eight weeks down! Eighteen to go. Right? Something like that. And this week was really fun. It was the week of the big reveal. I was pretty nervous for you guys to see the site, but it went great! Everyone seemed to think the work was passable, and there were a lot of great suggestions and constructive criticism, which I really appreciated.
So, what did I do this week?
I finally had a little breathing room on the writing side, but there was still a lot of work to be done. My biggest time commitment by far, though, was changing all my links to affiliate links. When we were signing up for an Amazon account, we ran into a problem: I live in a state in which Amazon Associates doesn’t operate (due to some crazy tax laws or something). So we had to figure out a work-around, which took some time.
In the meantime, of course, I couldn’t just stop the presses. I was still producing lots and lots of content, and all of that content had to include Amazon links. So, during the writing, I just included regular old Amazon links. After figuring out a solution, we finally got an Amazon Associate’s account approved. Which is great!
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I had to go through and change every single link by hand. I tried about half a dozen plugins, desperately looking for something that would change all the links automatically. Nothing worked. So for all you entrepreneurs out there, there’s probably a market for a working plugin that does this!
Eventually, I felt like I was wasting too much time and changed them all by hand with the help of the EasyAzon plugin. And it took hours. Lol. It was so awful. But I got it done!
I discovered a few great biological productivity hacks along the way…
I also made a few discoveries that helped a bunch. It has absolutely nothing to do with SEO, but they really awesome nonetheless, and they have given me a major productivity boost, especially in the morning. Here’s what I’ve been doing:
· The Insanity workout (crazy and brutal but super fun)
· Paleo (awesome nutrition plan that has tons and tons of benefits; plus, I get to eat a lot!))
· Bulletproof coffee (Look it up; it sounds so weird, but the mental boost you get is insane. And it’s tasty! You don’t need to buy the brand – I just make my own)
· Closing the computer and getting good sleep!
SEO is computer-based work. It’s so easy to hole ourselves up in the office and never move, eating Doritos and drinking Mountain Dew. Over the last few months, making major changes to how I eat and exercise has had a massive impact on the speed and quality of my work. The best parts are (1) the overall clarity of thought and feeling of well-being, (2) better moods, and (3) the crazy energy boost from bulletproof coffee.
Did you know some of the best professional gamers have workout routines and diets specifically designed to cultivate brain activity? It’s true, I learned that from Jonathan “Fatal1ty” Wendel himself – probably the most prolific gamer of all time.
I think Spencer will tell you the same thing. You may not know this, but he just completed a marathon (go Spencer!). He’s pretty passionate about running, so he knows what it means to be fit. Wellness is important, and it can have major positive impacts on all areas of your life – even (or especially) SEO!
Next on the agenda…
Up next is link-building. This should be super fun, since I have no idea what I’m doing – ha. Really, building links is totally uncharted water for me. I’ve only tried it once or twice, and I’ve only seen mediocre results. I’m stoked to learn from Spencer here. So far, we’ve been talking basic strategy, and I’ve been hunting around for a few blogs in my niche. There’s definitely a lot to learn, and a lot to do!
My question to you guys:
How do you try to stay fit? How does it affect your work?
Til next time!
Perrin is right! Having some sort of physical exercise is critical to not only staying healthy, but also staying sane. My exercise of choice is usually running…and I did indeed run a full Marathon just a few weeks ago. (In a time of 3:32:29 in case anyone is wondering).
Overall, hopefully this post has given you a nice update where we are, and what some of our promotion plans are for the website. Perrin and I are doing some early preparations like getting to know the blogs and people that are important in the niche, and also thinking about a larger link bait type campaign. You can of course do the same for your own niche.
As always, I’d love to hear your thoughts or comments on the subject. Perrin and I will both be around to join the discussion…thanks!