Okay folks, it's time for another podcast interview with an Amazon FBA specialist!
Today, I am sharing a discussion that I did with Travis Jamison from Supremacy SEO and AMZtracker.com. Travis is someone that has really figured out how to rank his products well for tons of long tail keywords in Amazon. During the interview, he dives into how he finds keywords, how he strategically uses keywords in his listings, and how he gets reviews.
In addition, Travis is also the created of a software tool called AMZtracker.com. I actually started using AMZ Tracker before I even knew Travis for my Kindle books. When I started doing Amazon FBA, I really started to see the power of AMZ Tracker…I use it for all my products.
Basically, AMZ tracker allows you to track your keyword rankings and sales for all your products. However, an even more powerful function of the software is the product reviews. The software makes it REALLY easy to connect with real amazon product reviewers. I won't go into all the details, but I use it to get reviews and it's super simple and effective.
If you want to check out AMZ Tracker, you can go right here.
However, I highly recommend you listen to the interview as it's full of great tips for ranking and selling your Amazon products.
Podcast Interview Notes
Travis has always been a serial entrepreneur. He is best known for his work at Supremacy SEO.
However, he also in the past had a dietary supplement business. This eventually led him to doing Amazon FBA.
What led Travis to Amazon FBA?
Travis had a supplement business and sold it about 2.5 years ago. So, he was familiar with the supplement space and got the itch to get back into the business.
Rather than having to do SEO and PPC, he just saw a huge explosion in his sales as soon as he got his product up on Amazon.
How well is the business on Amazon doing?
The Amazon FBA business is doing just under $1 million a year. And the business is quite passive for Travis. He spends only about 2 hours a week on the business. He has someone else that works with him that spends maybe 10 to 15 hours a week.
Travis is profiting about 50% on the sales.
Amazon has a lot of competition and the supplement market has TONS of competition. How do you go about standing out from the competition?
Travis would always rather be the big fish in a small pond. So, he doesn't pick the massive product niches in supplements, but he finds a sub-niche.
However, his strategy has always been keyword based. With a few different keyword tools he tries to find the intent of the buyers and really researches what keyword searches people might be typing in.
So, he always starts with the market and keywords and then goes from there.
Travis does use the Google search volume quite a bit for looking at his keywords. He also uses TermExplorer.com and MerchantWords.com to hunt for keywords.
For Merchant Words, Travis will look for keywords that have 100,000 searches per month or more when looking for a niche. This is NOT equivalent to what the Google search volume would be.
You can get all the info you need from the Google Keyword Planner. (This means that everything in Long Tail Pro can be used for your Amazon research).
Travis also really likes to go into niches that you can create a unique product or make a better branding. He really believes that you need to do something to make you stand out. (Very much like I discussed in this recent blog post).
How Should People Optimize their Listings for Keywords?
This is basically on-page SEO for the Amazon search engine.
When you create a product title, you need to optimize for 2 things. First, optimize for Amazon (keywords). Second, you need to optimize for the user; make your product title exciting and why it's unique.
You want to put as many keywords in your product title as possible. Amazon allows up to 200 characters, and you should be using up all of that space. In other words, put in as many keywords in your product title possible. Find as many long tail keywords as you can, and stuff them all into your title…it works.
You should also consider inputting your competitor's brand names on the backend of Amazon. This is a strategy that can work quite well.
Also on the backend, put more keywords that may be more awkward on the front end.
More tips for Product Descriptions?
This is a great place to sell using copywriting. Use some basic html to spruce up your listing.
The product description is also a great place to answer customer questions before they come up.
How do you launch a product?
The 80/20, or the easiest way to launch is getting product reviews. You can do this by giving promotional discounts to reviewers.
So, step 1 is getting product reviews.
Step 2, is getting the sales. The sales (even promotional giveaways) help push your product higher in the ranks…which in turn helps more people see your product.
Both Travis and I AMZ Tracker.
Travis designed the AMZ Tracker reviews because he wanted a service that worked. It really is super simple to use and it works.
Are promotional giveaways STILL okay on Amazon?
Amazon recently made some changes in it's Terms of Service, that has some people a little scared. Some people are wondering if promotional product reviews are still acceptable.
Based on feedback from Amazon, Travis believes the practice is still perfectly fine. Amazon is really trying to stop people that are truly manipulating product listing (including bots and excessive numbers of reviews).
Final tips for launching a product?
Once Travis has about 15 good reviews, he turns on Amazon PPC. For a lot of keywords, this can be incredibly effective. The added benefit is that it actually improves your search engine rankings.
This may not work for all products, but can be highly effective for other products.
Travis uses Term Explorer to find PPC keywords and loads them into Amazon.
Travis also ranks his Amazon products pages in Google! You can be pretty aggressive to rank your product pages in Google. That opens up a whole new source of traffic.
You can be pretty aggressive with trying to rank your Amazon product pages in Amazon. If you ever happened to get penalized in Google, you can actually re-write your Amazon product title a few times and the Amazon URL for your product will actually change. This will effectively remove any Google penalty that the old URL had.
What about going international on Amazon?
Some countries are good and others are bad. Canada sales are not good. The UK, Japan, and Germany are all excellent.
You can also use AMZ tracker to track how well products are selling in any market.
How did Travis get started with AMZ Tracker?
Well, it first started to “scratch his own itch”. Then they started adding additional features to make launching and selling on Amazon FBA much easier.
AMZ Tracker includes:
- Track keyword rankings
- Track sales rankings
- Amazon review club
- Negative review tracking
- On-page analyzer
- keyword research tools
- Super URL tool (kinda like backlinks for Amazon)
If you want to check out AMZ Tracker go here.
How has AMZ Tracker Grown?
SEO has been a big win for Travis in regards to growing his SaaS business. In addition, word of mouth has been a big driver of growth for the business.
Overall, I hope you enjoyed the podcast interview with Travis! He shared a ton of awesome tips for ranking your products on Amazon, so hopefully you can take some of what's he's shared and apply it into your own business.
As always, I'd love to continue the discussion below…let me know your thoughts.