As I sit down to write the monthly report, I realize that its already March 15th! I’ve let half the month slip by before I even report on what I did last month.
However, in order to stay true to my goal, I feel like I need to provide monthly updates throughout the year on how my goals are going for my business. You can read my original goals for 2013 right here.
At the beginning of the year, I set 6 business goals that I would like to accomplish.
February Goal Results
Here’s how I did in the month of February:
1. Build 2 Public Niche Sites: I have been making some great progress on my public niche site project. You can read all the posts right here. My survival knife niche site is doing VERY well! In fact, as of this morning, it was ranking #7 in Google for its primary keyword (best survival knife).
As explained in my previous post, I had quite the scare when apparently my site was hit with a Google penalty for using too many affiliate links. Luckily I was able to figure out what the issue was and regained all my rankings when I removed the affiliate links.
The issue was primarily caused, in my opinion, because of the nearly 100 Amazon affiliate links I had in my knife comparison chart. I’ve since narrowed that chart down to only show the top 15 survival knifes, and to only use 1 affiliate link per listing. So far, Google appears to be liking this much better.
I’ve also linked to a page on my site with the full comparison chart with 50 knives. This separate page is a no-index, no-follow page.
Overall, this goal is going exceptionally well! I’ve created one site, and hope to be able to do another one near the end of the year.
2. Accomplish at least 1 “Niche Pursuit”: A “niche pursuit” is a small business idea that can be bootstrapped. Building niche sites is a niche pursuit, but so is selling Amazon kindle books. Buying and selling used books would also be an example of a “niche pursuit”. Right now, my focus is on my public niche site project. However, perhaps in the next month or 2, I can get a voting form in place to let you vote on the niche pursuit you would like to see me try!
3. Double the Average Monthly Unique Visitors to NichePursuits.com: The traffic to my blog has been very good. I attribute a lot of that too the public niche site project…people are really liking it! My goal for the year is to have 400,000 unique visitors (double the unique visitors I had in 2012). Below is a chart showing that I had 23,452 unique visitors in the month of February:
So, for both Feb. and Jan., I’ve had 45,081 unique visitors to my site! A significant number, but I need to have quite a bit more if I hope to hit my goal of 400,000 by the end of the year. (I should be at 66,666 visitors to be on track for my goal).
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4. Double the Affiliate Sales on NichePursuits.com: I saw a small increase of affiliate sales in the month of February. My top affiliate sales came from:
5. Double my Income from Niche Sites: I am making GREAT progress on this goal. My niche site income is up about 20% since the beginning of the year. I have a niche site, that I wrote about previously here, that continues to do well. In addition, I’ve built a couple of other new niche sites (including my public niche site project) that are doing great.
This goal is definitely a stretch goal, but may actually be doable.
6. Read 1 Business Book Per Month: In January I read: Delivering Happiness: A Path to Profits, Passion, and Purpose by Tony Hsieh. You can read my review of that book on my last monthly goal report.
In February, I read the book, “The Millionaire Fastlane: Crack the Code to Wealth and Live Rich for a Lifetime” by MJ DeMarco. I devoured the first couple of chapters, and LOVED what he was saying. However, something weird happened…he started dragging on hitting the same points over and over and over again. So, I totally agreed with what MJ was saying in the book, but he could have said it in about a third of the space.
The principles were solid, that true wealth essentially comes not from holding a job and saving for 50 years, but from creating an asset. One of the best ways to create your own asset is starting a business. He had some great examples and charts of how creating a business and then SELLING the business is where true wealth accumulation can come from quickly.
However, he spent well over 100 pages simply stating that working at a job and saving in your 401k is not likely to get you rich. There I said it.
So, did I like the book? Yes, it had some great thoughts that I agreed with. However, there was a TON of filler in this book in my opinion. I should also point out that MJ and I were already on the same page as far as how to truly create wealth. After all, I’m an entrepreneur and already have a business.
However, for others out there, this book could be a shift in their thinking. For that reason, I would recommend it. I’ve had several people tell me that this was an exceptional book or the best book they’ve read. I wasn’t quite as impressed, but overall its worth the read…particularly for those who may not have discovered that entrepreneurship is a WAY better route to wealth than working a regular job.
For the month of March, I’m reading, “Influence: The Psychology of Persuasion” by Robert B. Cialdini.
Overall, I think I’ve made some great progress on my goals. I hope to keep it up for the rest of the year…and thank you for keeping me accountable by reading this! If you have any comments of questions, please leave a reply below.