Wouldn't it be great to build a valuable internet property that attracted hordes of free Google traffic all day long? Not only is this fun to dream about, it's a reality for many bloggers and other webmasters. In fact, just last week, I answered the specific question related to getting free traffic from Google: How to Do Long Tail Keyword Research for authority sites.
These research tactics can help you target very low competition keywords that can be easy to rank for in Google. Then the idea is to produce lots of content that targets these long tail keywords. In aggregate, this can start sending lots of traffic to your site. So, if you produce tons of great content you have more opportunities to rank in Google…right?
Does More Content = More SEO Traffic?
Today, I want to dive into this question a bit deeper: Is More Content Really the Answer to increased SEO traffic?
I hate to say it, but the answer is…maybe. Wish I could be more definitive.
I've thought about this question a number of times; but after reading a guest post on SmartPassiveIncome.com, I've focused on it a bit more. The post was written by Patrick Meninga about his recent successful sale of his website for $200,000. Sweet!
In discussing how he was able to garner the traffic to his site, one of his primary points was to focus on quality AND volume of content. And he wasn't talking about just a few posts a week type of volume, but A LOT of volume for a one man show. On his site that sold for $200k, he was producing on average 3 article PER DAY! Wow, that's a ton of writing for one person.
But obviously it worked well for him. As he did this, he was able to get lots of free long tail traffic from Google. He monetized the traffic well, and was able to cash out because he had a quality property.
Others Producing TONS of Content
I decided to take a look around and see if I found any correlation between sites producing lots of content and success. Here's a couple of examples of highly successful sites that I thought I'd bring up:
- CopyBlogger.com – Brian Clark and his team of writers, post roughly once every single day. These are quality articles that provide value.
- ProBlogger.net – Darren Rowse literally wrote the book on being a Pro Blogger. His site puts out about 2 blog posts a day on average. Many of these are guest posts.
If these 2 blogs are posting 1 or 2 pieces of content a day, there is a reason. They know that the more content they produce (quality content), the more likely they are to attract new readers via search engines and keep existing subscribers coming back for more. More readers and subscribers means more sales in the long run. Both of these blogs are the hub of multi-million dollar enterprises.
On the other hand, I could show you plenty of auto-blogs or low quality sites that are producing more than 2 or 3 articles a day that do NOT experience the same kind of success. The reason? Lack of quality. Search engines and regular readers know quality when they see it. So don't mistake producing lots of content for a sure way to attract more traffic. You have to meet certain quality thresholds as well.
What Others Say: Quantity Not Always Necessary
Now, its easy to understand that more content is going to give you more opportunities to rank in Google. However, quantity as a focus may not always be a good idea.
For example, in the guest post about the $200k site sale I referenced earlier, Pat Flynn agrees and disagrees with more content. He says, “push yourself as much as you can, both in terms of quality and volume. Just be careful about prioritizing volume over quality – it should be the other way around.”
In other words, if you can produce high quality content every single day…go for it! But if the quality suffers because your focus is on volume; you should slow down.
Derek Halpern of SocialTriggers.com has also discussed focusing on the promotion of your content once its created. After all, if you spend hours and hours writing a great blog post, don't you want others to know about it? Derek discusses how he often will spend more time promoting his content than writing his content. In this post here, Derek discusses some great promotional strategies to get targeted traffic to your site (not just random visitors).
Finally, Glen Allsop of ViperChill has mentioned several times how little content he produces on his site, and he still sees growth. I think this is a bit of an exteme case, but he's only putting out around 1 post a month! However, Glen is obviously focusing on quality when he does produce something. The whole 1 blog post a month strategy has worked well for him, but it may not a model that would work for everyone.
Overall, I've given some specific examples of people finding success with producing lots of website content. It works, as long as its valuable to the end reader. On the other hand, quantity is not an end goal. In fact, other bloggers are doing quite well even though they post less frequently.
So, should you be putting out multiple posts a day, a few times a week, or less than once a week? The answer really is dependent on the overall strategy and purpose of your website. But in my opinion, IF you can produce more high quality content, then you should. These additional posts are going to lead to more search engine traffic from long tail keywords, (if you research them properly).
But I also think that quality should not be sacrificed, just to get something out there. So, if you have the time and ability to write quality content everyday – then do it! The benefits of more traffic, subscribers, and buyers will pay off nicely. But if you have to lower the quality bar, which could reflect negatively on your brand, then hold back.
Your Take – and a Challenge?
I would love to hear your thoughts on the subject. Is more content the answer to increased SEO traffic? Let me know!
I also have to be honest, that after hearing the success of Patrick Meninga's website sale, I'm more motivated than ever to start writing more blog posts! What about you? If there is any interest, maybe I should put together a group where we set a goal for number of blog posts in a month, and motivate/challenge each other to reach that goal. This might be writing a blog post every day, 3 times a week, or some other stretch goal. If you are reading these last few lines and have any interest forming some sort of group, let me know in the comments below.
***Update*** I went ahead and formed a content creation group where we can set goals and motivate each other! Check it out right here!