Niche Pursuits Income Report for July 2017

By Spencer Haws |

Welcome to my income report for the month of July!

Summer is in full swing and so I’ve enjoyed seeing my kids at home more often since they are out of school.  I still haven’t managed to teach my 3 year old that when my office door is closed, I’m working.  But what can I say, sometimes I don’t mind taking the forced breaks.

Next week, my family and I head out on our last vacation before the summer break is over.  I’m looking forward to it.  

Okay, enough of the chit chat, let’s jump into the income report!

But first, here’s what I look like today:

If you have been reading my previous income reports, you know that my rule is that the first picture I take of myself is the one I have to use.  I have no idea why I went for this shot, but it happened and now I have to live with the consequences.

And yes, that is my 3 year old’s socks and shoes next to my desk…

[table id=39 /]

As you can see from the income numbers above, Niche Pursuits had a good month.

In fact, just last month, I was lamenting the fact that I had a terrible month with Bluehost commissions.  I’m not sure what happened, but in July my Bluehost sales were the highest they’ve been all year.  The only thing I changed was actually removing some links…odd.

The other notable increase was from Brand Builders.  I sent just 1 email to earn that commission.  It’s amazing what having a large and targeted email list can do.

I also have to mention Niche Pursuits Insider as it continues to be a strong income source.  I don’t reveal the amount of certain income streams, and Niche Pursuits Insider is one of them.  However, I’m happy to say that last month was another great month.

If you want to see what Niche Pursuits Insider is all about, the doors are currently open right here.

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The “home goods” brand had a good July.  Sales were a bit stagnant in May and June, so its nice to see a slight increase for July.

The cool news for this brand is that we started selling on!  Yep, I now sell physical products at Walmart! (okay, just on their website…but still…)

The approval process took a while as each brand is manually reviewed by the Walmart team.  We actually sold our first unit in June, but by the end of July we had started to figure out the online Walmart marketplace and we sold about $900 worth of goods!

I only expect things to continue to grow on Walmart.

The other big news here is that I’m strongly considering selling this brand.  I’ve already discussed selling this business with a couple of people (including one broker), and I expect this business to be “listed” for sale in the next month or so.

If you do the math based on the income I’ve reported here, you can see that selling the business would result in a pretty sweet payday for me.  

If this is something that people are more interested in hearing about, let me know.

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[table id=36 /]

The fitness brand was about even for the month of July.

However, lots of things are happening behind the scenes.  We have 2 new products that we have been trying to launch for a while, and one of those we finally decided to list on Kickstarter!

The campaign still has a couple of weeks to go, so I’ll wait to share the full results next month.  However, I will just say that Kickstarter has not gone as well as I had hoped.  

We’ve done everything I know how to do:

At the end of the day, we are just not seeing the amount of backers that we wanted to.  However, there could be a silver lining: we’ve connected with and started discussions with several influencers through our outreach that could lead to some interesting things.

Again, our campaign has another couple of weeks, so I’ll share more in my August report.  At the end of the day, I think we may have been better off just launching straight on Amazon.  But I really wanted to try Kickstarter to see what would happen.

[table id=37 /]

I don’t have much to report on the Amazon incubator. We haven’t launched any new products and it’s really not a focus right now.  As a result, it’s basically flat for the month.

[table id=38 /]

We had some really interesting things happening in July with the music brand!  Although, the numbers look basically flat, I’m encouraged by what happened in July.

Also, it’s important to point out that this business has grown 247% since March of this year. 

In July, Brandon (brand manager for this music brand) and Jake attended a tradeshow in Nashville, TN and had a booth for our company!  These guys did an amazing job designing the booth, setting everything up, and connection with attendees.

As a result of the tradeshow, we now have several retail stores that want to carry our product and a couple of distributors that expressed interest in representing our product.  Since the tradeshow, we received our first 2 retail purchase orders (one was in August), and I expect more to come in August as well.

We will continue to run Facebook ads to our own Shopify store and do what we can to sell on Amazon, but this is a product that people LOVE when they see it in person.  Because of that, our focus is going to be more on retail…which is a whole new ball game for me.

Brandon, Jake, and I will be learning the ropes of retail together and hopefully will have good things to report by the end of the year (i.e. big growth numbers).

Total Disclosed Income for All Brands – $38,048 (Last Month $34,371 / +$3,677)

Overall, for all my brands the income was up a few thousand dollars. I’m happy with the way that July turned out!

When you add the reported income to Niche Pursuits Insider and other projects that I have in the works, I’m feeling quite positive about the future.

Undisclosed Income

I’ve been quite detailed in the income listed above.  However, I also have several other sites or income sources that I prefer not to be as detailed with.  I hope you don’t mind.

Here’s some additional sources of income that I won’t reveal the exact amount of:

Overall, if you have any questions about the income report, let me know if the comments below.

Stories & Projects | 43 comments

By Spencer Haws

Spencer Haws is the founder of After getting a degree in Business Finance from BYU (2002) and an MBA from ASU (2007) he worked for 8 years in Business Banking and Finance at both Merril Lynch and Wells Fargo Bank.

While consulting with other small business owners as a business banker, Spencer finally had the desire to start his own business. He successfully built a portfolio of niche sites using SEO and online marketing that allowed him to quit his job in 2011. Since then he's been involved in dozens of online business ventures including: creating and exiting Long Tail Pro, running an Amazon FBA business for over 3 years and selling that business, founding, and co-founding You can learn more about Spencer here.

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Congrats on the NP income progress!

As far as the selling the Amazon FBA brand, what kind of multiples are typical at the moment? 2-3x net annual profits?

Spencer Haws

Thanks George! Yes, that is correct 2 to 3x annual is a typical selling price for these kind of businesses.


Based on your various revenue streams it appears niche sites and generating content are not worth the time and effort these days…..?

Spencer Haws

That’s not how I see it at all.
1. Almost 100% of income from Niche pursuits is driven by the content I’ve produced. (That’s a large chunk right there).
2. The home goods brand does get most of its revenue from Amazon FBA, but the content website drives a ton of traffic to my own amazon listings. So, the content website is a big driving force behind those sales.
3. Ditto for the Fitness brand.

Content is an integral part of my overall strategy.

Ravi Bhati

Nice to see your July 2017 income report. You are making a good progress. You are also providing a Good information to people with your proven business ideas. You have been very transparent with your income report.

Brand Builders was a good choice to get commission for building niche sites. Keep up to the good work.

Is Brand Builders your partner company..?


Spencer Haws

Thanks Ravi!

I only earn affiliate commissions from Brand Builders, I’m not a partner.


Spencer thanks for sharing. Very motivative.

Fitness Entrepeneur

Hey Spencer,

I build personal apps for fitness influencers. Currently working with 10 trainers. Each have ~500k+ in social media following and can drive A LOT of growth.

In addition – I make some of my own fitness apps. Over the last 12 months I have built a database of 80k emails / phone numbers. The majority being from the US and other developed countries.

Let me know if you would like to work together on some fitness related products.

Fitness entrepreneur

Hi there, I would love to talk to you about your fitness apps. My wife is a very popular fitness trainer and we are looking for somebody who can help us with mobile app development for her programs.

Spencer Haws

Sure, I’d love to chat. Email sent.


I may also contact you once re: a fitness app in the future. I’m currently just getting started but am having some success on youtube and building my FitLife brand. When my followers are larger and my website and 1st product is completed, I’ll contact once again.


Jeez! I would love to know your net profit after paying staff and all other expenses……

Pete Lautenschlager

Hello Spencer,
Thanks for sharing seeing some real numbers helps me to stay focused for the long run. I see it is also good to diversify with other companies and products other than Amazon. Your niche pursuit site did quite well with zero Amazon commissions.

Dylan Rieger

Just out of curiosity.. how hold is the home brand website?

Spencer Haws

2.5 years. Here’s a detailed breakdown of how/when I started it:


It is a real post to find a correct niche and earn a profit. I’m planning to commence an FB in few platforms. It will help to complete FBA homeworks.


Hi Spencer,
Your picture looks okay to me.
I always look forward to reading your income report since it gives me motivation to work extra hard. I know one day I will start earning some good income with my blog.


Hey Spencer,

Cheers for these reports 🙂 What would your top tip be on starting a paid FB group? I have an SEO group with 150 members and am wondering if I could offer a paid group to say 10 people starting out for less than $50/month.

Spencer Haws

It all comes down to the value you provide. I have a paid group, but the FB group is only a small portion of everything offered. We also offer 2 live webinars each month, video tutorials and downloads, exclusive discounts and more.


Thanks for that Spencer, hadn’t realised you’d replied. That’s true indeed. I was actually a member of your group and while I liked it I found it was more at a beginner level and I was seeing lots of basic questions pop up in my feed all the time. That’s fine of course and I’d still definitely be interested in a more advanced group.

Now you say it, that’s actually a lot of value / content for the price you were charging – I wonder is it a bit low. Then again, you want to make it attractive for people if they are going to become monthly subscribers.


Another great month for you Spencer, congrats! In terms of your potential sale of the home goods store would love to hear about the ROI you make if sold (if possible). I usually buy sites instead of build so I don’t have the best picture of the time and money return you get for a business that has so many different revenue streams


What theme do you use on this website? looks incredible

yasir khan saqlaini

i am not receiving pin of my adsense account because i have added wrong address. also unable to get change option in adsense. can you show me a way of doing this?

Mark Peterson

Wow, it’s really great. And inspires the beginners. Why you don’t motorize nichepursuits by Google Adsense???

Ayandip Roy

Thanks for sharing this info. Will you pls tell me which monitorization platform can I use in Amazon niche site with Adsense??

said mohamed

this is huge income,,,you are lucky man keep gooing

Harpreet Singh

Do you earn from just the seo or also do paid traffic for your niche sites?

Spencer Haws

Almost exclusively through SEO.

Harpreet Singh

How do you find content to post on ur site?

Saqib Ahmad

Hi Spencer,

Great to see your report and I am really interested in affiliate and also doing it but never get chance to get this much! however, trying my luck with few more. Thank you for keep inspiring and this is motivational for beginner like us.


Hi Spencer,

Long time reader, first time commenting. I’ve been following your Niche Site Project (tail end of 2, and 3) and started using your approach to longtail keywords. What a difference. I still have a long way to go, but thanks to your advice, I’m starting to make some progress.

I look forward to your monthly income reports as a form of motivation to building up my websites.

Spencer Haws


hamid Q

thanks for sharing. very motivating me. I dont see google adsense. why you dont use it ???

Spencer Haws

I do use Google adsense, look closer on those income reports (home goods brand and fitness brand).


Spencer thanks for posting these income reports. They really are motivating.


you are really boss. It really inspires the beginners. Cheers for these reports
Best of luck


Google Adsense is quite small in your list.
I would like to now how do you make so much money with your Shopify store.

Imran Topu Sardar

Hi Spencer Haws,

It’s so amazing to see that you are growing day by day. As an affiliate marketer, it inspires us a lot, and I’m so lucky I have got you who is trying to disclose everything in every month.

Waiting for the next monthly report. Another reason, if I forget to come on your blog, I never forget to check it in a month to take inspiration from your income report.
Thanks again. 🙂

Spencer Haws

Thanks Imran!


Do you only earn in SEO? or any other job like Amazon affiliate or etc

Spencer Haws

All the income sources are listed above.


Hi Spencer,

With a hand in the heart, Dropshipping with Shopify or Amazon FBA ?, which would boot ?. Thank you very much. Hug from Buenos Aires, Argentina.

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