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Niche Pursuits Income Report for July 2017

Niche Pursuits Income Report for July 2017

Welcome to my income report for the month of July!

Summer is in full swing and so I've enjoyed seeing my kids at home more often since they are out of school.  I still haven't managed to teach my 3 year old that when my office door is closed, I'm working.  But what can I say, sometimes I don't mind taking the forced breaks.

Next week, my family and I head out on our last vacation before the summer break is over.  I'm looking forward to it.  

Okay, enough of the chit chat, let's jump into the income report!

But first, here's what I look like today:

If you have been reading my previous income reports, you know that my rule is that the first picture I take of myself is the one I have to use.  I have no idea why I went for this shot, but it happened and now I have to live with the consequences.

And yes, that is my 3 year old's socks and shoes next to my desk…

NichePursuits.com Income Report - July 2017

Income SourceGross ProfitMonthly Change
Total$13,656 $2,492
Bluehost (Get Web Hosting for Just $3.95 Right Here)$1,100 $770
Jungle Scout: Amazon Product Finder, Special
10% Discount Here.
Thrive Themes (See my strategy for increasing subscribers with Thrive Leads Here)$1,019 ($390)
AmaSuite 5 ($100 Discount Here)$197$123
Easy Azon Plugin$245($87)
SalesBacker (auto-email Amazon buyers)$199($4)
MerchInformer Software. (See how to start a t-shirt business with Merch Informer here).$428($528)
Long Tail Pro*(*My affiliate commission only, not my ownership distribution).$429($114)
SEMRush Competition Analysis (See an in-depth tutorial and video here).$352$40
Inventory Lab: Amazon Profit Tracking Software$15$5
PointBlankSEO Link Building Course$0($30)
Hire Writers$86$70
Content Refined (Exclusive 10% off When You Use Coupon Code: "spencer" at Checkout)$201($314)
Amazon Affiliate Bootcamp by Tung Tran$0$0
Human Proof Designs: Niche Sites Done For You$726$556
Brand Builders: Custom or Pre-made Affiliate Niche Sites$7,800 $2,500
Elegant Themes$35$35
Lead Pages$154$154

As you can see from the income numbers above, Niche Pursuits had a good month.

In fact, just last month, I was lamenting the fact that I had a terrible month with Bluehost commissions.  I’m not sure what happened, but in July my Bluehost sales were the highest they’ve been all year.  The only thing I changed was actually removing some links…odd.

The other notable increase was from Brand Builders.  I sent just 1 email to earn that commission.  It’s amazing what having a large and targeted email list can do.

I also have to mention Niche Pursuits Insider as it continues to be a strong income source.  I don't reveal the amount of certain income streams, and Niche Pursuits Insider is one of them.  However, I'm happy to say that last month was another great month.

If you want to see what Niche Pursuits Insider is all about, the doors are currently open right here.

Home Good Brands Income - July 2017

Income SourceGross ProfitMonthly Change
Total$17,872.87 $1,163.56
Amazon$1,225.50 $104.89
ebay Sales$349.52($157.35)
UK sales$1,847.42 $55.71
Amazon Product 1$10,398.74 $900.74
Amazon Product 2$1,559.76 ($459.18)
Amazon Product 3$1,039.44 ($6.02)
Amazon Product 4$0.00$0.00
Amazon Product 5$17.40($32.80)
Amazon Product 6$25.08$9.91
Amazon Product 7$115.71($151.04)

The “home goods” brand had a good July.  Sales were a bit stagnant in May and June, so its nice to see a slight increase for July.

The cool news for this brand is that we started selling on Walmart.com!  Yep, I now sell physical products at Walmart! (okay, just on their website…but still…)

The approval process took a while as each brand is manually reviewed by the Walmart team.  We actually sold our first unit in June, but by the end of July we had started to figure out the online Walmart marketplace and we sold about $900 worth of goods!

I only expect things to continue to grow on Walmart.

The other big news here is that I'm strongly considering selling this brand.  I've already discussed selling this business with a couple of people (including one broker), and I expect this business to be “listed” for sale in the next month or so.

If you do the math based on the income I've reported here, you can see that selling the business would result in a pretty sweet payday for me.  

If this is something that people are more interested in hearing about, let me know.

Fitness Brand Income - July 2017

Income SourceGross ProfitMonthly Change
Total$1,368.33 $137.77
Google Adsense$0.00$0.00
Amazon Associates$394.57($39.69)
Amazon Product 1$392.12$194.20
Amazon Product 2$290.04($81.24)
Amazon Product 3$88.02($14.67)
Amazon Product 4$203.58$79.17

The fitness brand was about even for the month of July.

However, lots of things are happening behind the scenes.  We have 2 new products that we have been trying to launch for a while, and one of those we finally decided to list on Kickstarter!

The campaign still has a couple of weeks to go, so I'll wait to share the full results next month.  However, I will just say that Kickstarter has not gone as well as I had hoped.  

We've done everything I know how to do:

  • Did a 7 day contest to build excitement about campaign.  Had thousands of entrants
  • Emailed my list of 17,000 “fitness” enthusiasts multiple times
  • Set up Facebook ads 
  • Reached out to 1,000 bloggers/influencers/publications in our niche

At the end of the day, we are just not seeing the amount of backers that we wanted to.  However, there could be a silver lining: we've connected with and started discussions with several influencers through our outreach that could lead to some interesting things.

Again, our campaign has another couple of weeks, so I'll share more in my August report.  At the end of the day, I think we may have been better off just launching straight on Amazon.  But I really wanted to try Kickstarter to see what would happen.

Amazon FBA Incubator Income - July 2017

Income SourceGross ProfitMonthly Change
Total$1,476.06 ($174.48)
Amazon Product 1$182.16$22.77
Amazon Product 2$261.98($197.51)
Amazon Product 3$144.71($15.29)
Amazon Product 4$0.00$0.00
Amazon Product 5$10.40$0.00
Amazon Product 6$0.00$0.00
Amazon Product 7$337.61$49.52
Amazon Product 8$124.80$0.00
Amazon Product 9$0.00$0.00
Amazon Product 10$166.32($15.12)
Amazon Product 11$55.86($53.81)
Amazon Product 12$0.00$0.00
Amazon Product 13$77.30$48.90
Amazon Product 14$10.20$8.50
Amazon Product 15$104.72($22.44)

I don't have much to report on the Amazon incubator. We haven't launched any new products and it's really not a focus right now.  As a result, it's basically flat for the month.

Music Brand Income - July 2017

Income SourceGross ProfitMonthly Change
Amazon FBA$574.41$292.17
Shopify Sales$2,778.58 $444.23
Product 2 Shopify$321.77$176.65
Total$3,674.76 $58.86

We had some really interesting things happening in July with the music brand!  Although, the numbers look basically flat, I'm encouraged by what happened in July.

Also, it's important to point out that this business has grown 247% since March of this year. 

In July, Brandon (brand manager for this music brand) and Jake attended a tradeshow in Nashville, TN and had a booth for our company!  These guys did an amazing job designing the booth, setting everything up, and connection with attendees.

As a result of the tradeshow, we now have several retail stores that want to carry our product and a couple of distributors that expressed interest in representing our product.  Since the tradeshow, we received our first 2 retail purchase orders (one was in August), and I expect more to come in August as well.

We will continue to run Facebook ads to our own Shopify store and do what we can to sell on Amazon, but this is a product that people LOVE when they see it in person.  Because of that, our focus is going to be more on retail…which is a whole new ball game for me.

Brandon, Jake, and I will be learning the ropes of retail together and hopefully will have good things to report by the end of the year (i.e. big growth numbers).

Total Disclosed Income for All Brands – $38,048 (Last Month $34,371 / +$3,677)

Overall, for all my brands the income was up a few thousand dollars. I'm happy with the way that July turned out!

When you add the reported income to Niche Pursuits Insider and other projects that I have in the works, I'm feeling quite positive about the future.

Undisclosed Income

I've been quite detailed in the income listed above.  However, I also have several other sites or income sources that I prefer not to be as detailed with.  I hope you don't mind.

Here's some additional sources of income that I won't reveal the exact amount of:

  • Small niche sites making less than $500/month.
  • Long Tail Pro Ownership.  I still own a portion of the Long Tail Pro business and receive quarterly distributions based on net profits.
  • Investment websites.  I have invested in several other websites.  For most of these I own anywhere from 5% to 33% of the business.
  • Jake FBA Business Partnership.  I invested in an Amazon FBA brand that Jake runs personally.
  • Niche Pursuits Insider. My training and membership site where I share the business strategies that have worked for me.

Overall, if you have any questions about the income report, let me know if the comments below.

43 Comments for this Post

  1. George


    Congrats on the NP income progress!

    As far as the selling the Amazon FBA brand, what kind of multiples are typical at the moment? 2-3x net annual profits?

    • Spencer Haws

      Spencer Haws

      Thanks George! Yes, that is correct 2 to 3x annual is a typical selling price for these kind of businesses.

  2. Jeff


    Based on your various revenue streams it appears niche sites and generating content are not worth the time and effort these days…..?

    • Spencer Haws

      Spencer Haws

      That’s not how I see it at all.
      1. Almost 100% of income from Niche pursuits is driven by the content I’ve produced. (That’s a large chunk right there).
      2. The home goods brand does get most of its revenue from Amazon FBA, but the content website drives a ton of traffic to my own amazon listings. So, the content website is a big driving force behind those sales.
      3. Ditto for the Fitness brand.

      Content is an integral part of my overall strategy.

  3. Ravi Bhati

    Ravi Bhati

    Nice to see your July 2017 income report. You are making a good progress. You are also providing a Good information to people with your proven business ideas. You have been very transparent with your income report.

    Brand Builders was a good choice to get commission for building niche sites. Keep up to the good work.

    Is Brand Builders your partner company..?


    • Spencer Haws

      Spencer Haws

      Thanks Ravi!

      I only earn affiliate commissions from Brand Builders, I’m not a partner.

  4. stephen


    Spencer thanks for sharing. Very motivative.

  5. Fitness Entrepeneur

    Fitness Entrepeneur

    Hey Spencer,

    I build personal apps for fitness influencers. Currently working with 10 trainers. Each have ~500k+ in social media following and can drive A LOT of growth.

    In addition – I make some of my own fitness apps. Over the last 12 months I have built a database of 80k emails / phone numbers. The majority being from the US and other developed countries.

    Let me know if you would like to work together on some fitness related products.

    • Fitness entrepreneur

      Fitness entrepreneur

      Hi there, I would love to talk to you about your fitness apps. My wife is a very popular fitness trainer and we are looking for somebody who can help us with mobile app development for her programs.

    • Spencer Haws

      Spencer Haws

      Sure, I’d love to chat. Email sent.

    • Angelique


      I may also contact you once re: a fitness app in the future. I’m currently just getting started but am having some success on youtube and building my FitLife brand. When my followers are larger and my website and 1st product is completed, I’ll contact once again.

  6. ranvir


    Jeez! I would love to know your net profit after paying staff and all other expenses……

  7. Pete Lautenschlager

    Pete Lautenschlager

    Hello Spencer,
    Thanks for sharing seeing some real numbers helps me to stay focused for the long run. I see it is also good to diversify with other companies and products other than Amazon. Your niche pursuit site did quite well with zero Amazon commissions.

  8. Dylan Rieger

    Dylan Rieger

    Just out of curiosity.. how hold is the home brand website?

  9. sadra


    It is a real post to find a correct niche and earn a profit. I’m planning to commence an FB in few platforms. It will help to complete FBA homeworks.

  10. Agnes


    Hi Spencer,
    Your picture looks okay to me.
    I always look forward to reading your income report since it gives me motivation to work extra hard. I know one day I will start earning some good income with my blog.

  11. AMC


    Hey Spencer,

    Cheers for these reports 🙂 What would your top tip be on starting a paid FB group? I have an SEO group with 150 members and am wondering if I could offer a paid group to say 10 people starting out for less than $50/month.

    • Spencer Haws

      Spencer Haws

      It all comes down to the value you provide. I have a paid group, but the FB group is only a small portion of everything offered. We also offer 2 live webinars each month, video tutorials and downloads, exclusive discounts and more.

      • AMC


        Thanks for that Spencer, hadn’t realised you’d replied. That’s true indeed. I was actually a member of your group and while I liked it I found it was more at a beginner level and I was seeing lots of basic questions pop up in my feed all the time. That’s fine of course and I’d still definitely be interested in a more advanced group.

        Now you say it, that’s actually a lot of value / content for the price you were charging – I wonder is it a bit low. Then again, you want to make it attractive for people if they are going to become monthly subscribers.

  12. Logan


    Another great month for you Spencer, congrats! In terms of your potential sale of the home goods store would love to hear about the ROI you make if sold (if possible). I usually buy sites instead of build so I don’t have the best picture of the time and money return you get for a business that has so many different revenue streams

  13. adrian


    What theme do you use on this website? looks incredible

  14. yasir khan saqlaini

    yasir khan saqlaini

    i am not receiving pin of my adsense account because i have added wrong address. also unable to get change option in adsense. can you show me a way of doing this?

  15. Mark Peterson

    Mark Peterson

    Wow, it’s really great. And inspires the beginners. Why you don’t motorize nichepursuits by Google Adsense???

  16. Ayandip Roy

    Ayandip Roy

    Thanks for sharing this info. Will you pls tell me which monitorization platform can I use in Amazon niche site with Adsense??

  17. said mohamed

    said mohamed

    this is huge income,,,you are lucky man keep gooing

  18. Harpreet Singh

    Harpreet Singh

    Do you earn from just the seo or also do paid traffic for your niche sites?

    • Spencer Haws

      Spencer Haws

      Almost exclusively through SEO.

      • Harpreet Singh

        Harpreet Singh

        How do you find content to post on ur site?

  19. Saqib Ahmad

    Saqib Ahmad

    Hi Spencer,

    Great to see your report and I am really interested in affiliate and also doing it but never get chance to get this much! however, trying my luck with few more. Thank you for keep inspiring and this is motivational for beginner like us.

  20. Kam


    Hi Spencer,

    Long time reader, first time commenting. I’ve been following your Niche Site Project (tail end of 2, and 3) and started using your approach to longtail keywords. What a difference. I still have a long way to go, but thanks to your advice, I’m starting to make some progress.

    I look forward to your monthly income reports as a form of motivation to building up my websites.

  21. hamid Q

    hamid Q

    thanks for sharing. very motivating me. I dont see google adsense. why you dont use it ???

    • Spencer Haws

      Spencer Haws

      I do use Google adsense, look closer on those income reports (home goods brand and fitness brand).

  22. Ryan


    Spencer thanks for posting these income reports. They really are motivating.

  23. Daniel


    you are really boss. It really inspires the beginners. Cheers for these reports
    Best of luck

  24. Magda


    Google Adsense is quite small in your list.
    I would like to now how do you make so much money with your Shopify store.

  25. Imran Topu Sardar

    Imran Topu Sardar

    Hi Spencer Haws,

    It’s so amazing to see that you are growing day by day. As an affiliate marketer, it inspires us a lot, and I’m so lucky I have got you who is trying to disclose everything in every month.

    Waiting for the next monthly report. Another reason, if I forget to come on your blog, I never forget to check it in a month to take inspiration from your income report.
    Thanks again. 🙂

  26. Daniel


    Do you only earn in SEO? or any other job like Amazon affiliate or etc

    • Spencer Haws

      Spencer Haws

      All the income sources are listed above.

  27. Leandro


    Hi Spencer,

    With a hand in the heart, Dropshipping with Shopify or Amazon FBA ?, which would boot ?. Thank you very much. Hug from Buenos Aires, Argentina.

Comments are closed.