What Happens When You Add 500 Pieces Of Content To A Website?

By Spencer Haws |

Hey everyone, this is Spencer.  Before I turn this guest post over to Ken, let me explain why this is a pretty unique blog post.  Yes, this was written by Ken Roberts (more details below); however, this is a project that I am very involved with.

Here’s the deal, just over 3 months ago Hayden Miyamoto, Scott Davis, and I went in on a website purchase together.  We developed a plan to massively scale and grow the earnings of the website in a short period of time.  Because Hayden, Scott, and I already have lots of other projects, we decided to bring in Ken and Jake to help us implement our strategy.

Part of that strategy was bringing in interns (you may recall seeing me ask for internship applications a couple months ago).  These interns saw the inside story of the website and got to learn all our advanced strategies…and in return they helped with some of the labor behind writing and publishing articles.

Overall, I’m SUPER excited to see the great results this website has had.  In fact, we are going to take this exact model and apply it to new sites in the very near future.

So, with that quick intro, I’m turning it over to Ken Roberts for more details on this in-depth case study.

Three months ago I was trudging through the snow to my office job in Pawtucket, a sleepy city in the United States. If you had told me that I would quit my job and move to sunny Mexico to build a website one week later with an aerospace engineer from Texas that I had never met, I would have said you were off your rocker. This is a story about how two people who had never really made money online before, added 160k in value to a newly acquired website in 3 months.

The Team


My name is Ken Roberts – I’m the guy in the red shirt, and you already know a bit about me from the introduction.

Jake (far left, codename: Rocket) was in a similar situation to me. He quit his job as an aerospace engineer in February to trade in the office life for la vida loca. I didn’t know him before this project. We were invited to live in a little community of entrepreneurs in Valle De Bravo Mexico led by Hayden Miyamoto & Scott Davis. We built the site together with interns and outsourced writers.

Why Mexico?


I’m insanely more productive in Mexico. Imagine if you could work without interruption during the day. No more “can-you-join-this-meeting-and-pull-a-report”. Cooking, driving, cleaning, laundry, and other first world time wasters are easily and inexpensively outsourced leaving more time to focus on your business and well-being.

Between all this I’ve gained a major time advantage over my U.S. counterparts – over 3 hours a day. Time that I use not only to work but also to do things I never could back home (I’ve lost 13lbs playing sports since moving here). Renting a place with a beautiful lakefront view, the cost of living is less than half of what it is in the U.S. which gives me enough runway to work on the business full-time without worrying about making rent.

The Experiment

Buy an aged website that ranks new content quickly, and add a ton of content to see how quickly it ranks.

Could simply adding MORE content to a website with existing authority increase the earnings? We decided to not do any link building – a major factor in Google’s ranking algorithm. This test was purely about adding more content.  The content would all be moderately competitive with a KC below 40, it would be moderately popular with LMS above 1000 searches per month, and it would mostly be monetized through Amazon’s affiliate program.

For a proper test, we planned to add 500 articles. The articles would be organized into groups of 10 around a topic or niche, forming a “silo” of content. This would show Google that we have more than one relevant piece of content around a niche, and provide opportunities for long tail rankings. The site would be built through the help of interns and with the advice of experienced money site builders including Spencer, Scott, and Hayden.

The Hypothesis

Hayden & Scott hypothesized that within 3 months, each silo would receive 500 new visitors/mo from search, and that on average our visitor values would be around 20 cents.  Therefore, each silo would be worth $100/mo.  Over 500 silos that would be $5000/mo, and at a 32x  flip multiple it would be worth an additional $160k.

They hypothesized this based on long tail and fluke short tail rankings alone. Based on their experience, they believe that within a year, if we hire a full-time site manager that works equally on link building and monetizing silos, we will be able to average $250-$1,000 per month per silo in revenue, and flip the site for 500k-2mm.

The Website

The website was a generic domain that was founded in 2006 with a strong backlink profile, and a decent social following ( 20k twitter, 5k+ facebook).  Most importantly, when checking the most recent articles and their KC, the site ranked content very quickly. The website was purchased for $68k in February.

The Results

Organic Traffic

Jake and I arrived in Mexico in February and since then, organic search traffic has grown since then by 66%. Every day this week has topped the last, and yesterday was our highest search traffic day ever.

We had over 19,000 sessions in the last two weeks compared to 11,000 in the previous period 3 months ago. We’re averaging 143 sessions per silo/mo, which is well on our way to the 500 session prediction. And, the content was only added to the site one month ago. We expect this to increase even further as the content ages and continues to climb the rankings.


Keyword Rankings

Content popped into pages 2-5 of the SERPs within a few days of publication, and it took exactly one month for our newly published content to finally make to the first page of Google.  At the 1 month period, around 20% of the main keywords are already on the first page and about 60% are on pages 2-3 with rankings increasing every day.

We are tracking over 200 keywords with an LMS over 1000 and also ranking for lower volume long tails that are not being tracked. If they all made the top 3 results, with say a 30% click through rate, this would be 600,000+ visits a month.

About 20% of the content either didn’t rank or ranked and then dropped.

In the future I plan to tweak the keyword density, titles, and descriptions for these pages. I imagine Google was testing them and decided to drop those with low click through rates.

Slowly but surely, we’re continuing to climb the search results. Here’s a sample of our keyword rankings over the last two weeks for main page keywords over 500 LMS:



When Spencer, Hayden, and Scott purchased the website it was making $2k in monthly earnings from a combination of advertising and guest posts. We saw this as an opportunity to add Amazon affiliate monetization to the mix, and build a more predictable source of revenue.

After adding the content, monthly recurring revenue is up to $4k this month and I expect it to reach $5k by the end of the month when we hit the next Amazon Affiliate tier. We’re tracking earnings from each silo with a unique code. Here’s a snapshot of our Amazon earnings from just 5 silos. This is 5 codes of a total 60 tracking codes.

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We purchased the website for $68k. It is now worth well over $128k, based on a valuation of 32x of our currently monthly earnings of $4k. Minus the content costs this represents a 79% return on investment. I expect earnings to continue to increase up to $16-17k per month as we climb the rankings and the Amazon affiliate tiers. If we get stuck on page 2 of the search results, I may do some link building in the future as well.

How We Did It

Keyword Research

We used Long Tail Pro along with Spencer and Hayden’s keyword research process. The process takes a scientific approach to keyword research, focusing on the calculation of potential earnings for each keyword. You start by finding a “seed” keyword, that has over 1,000 searches and a low KC score.

Keyword Competitiveness Score (KC) – a proprietary metric from Long Tail Pro – helps to determine how difficult it is to rank in the search results for a particular keyword. We targeted KCs under 40 for this website, because this is what our test articles could rank for. Most importantly, the combination of all of the keywords targeted on the main page of a silo of content needed to have an estimated page earnings of over $500 per month.

With our main page needing to make at least $500 per month the other 9 articles in the silo just need to bring the total silo earnings up to $1000 per month for us go after a particular set of keywords. This data is based on historical click through rates, search volume, and visitor values. By focusing on earnings instead of search volume, we were able to write content that would actually make money.

Finally, the search results were checked for “Definite Wins” – opportunities where we could definitely beat the competition in the search results. We needed to see 7 “Definite Wins” in order to pursue the keyword. Finding the “Definite Wins” was accomplished by weeding out the “Unknowns” such as high authority websites, ecommerce sites, exact match domains, and local results.

From this seed keyword we found a list of supporting keywords in Long Tail Pro. These were again checked for KC, Definite Wins, and Earnings Potential. The requirements for earnings on supporting keywords were lower as naturally they have less search volume. As mentioned above, in total, we needed to see a minimum potential projected earnings of $1,000 per silo in order to pursue it.


I quickly realized the importance of creating fool-proof systems in order to scale a website. We created spreadsheets to track every step of the process, with video explanations and notes in each column of the spreadsheet. By creating these bite-sized golden nuggets of information, you can easily hand off a section of the spreadsheet to a VA and come out with the desired result on the other side.

Without SOPs (Standard Operating Procedures) and spreadsheets, you can’t scale content and a flaw in your process is magnified tremendously. In this case it would have been by 500x! Luckily, by mapping these processes out beforehand we avoided mistakes, increased efficiency, and made it easier for the business to continue to grow automatically into the future.

How Much Do 500+ Articles Cost?

The cost of the content was 1.2 cents per word. With each silo containing approximately 9,000 words, the cost per silo was $112 and we ended up with a total of 56 silos.  Note that more than half of this content was generated from the internship, but we did purchase the rest at the above rates.  Had we purchased 100% of the content, the total cost would be $6,272 (one-time). I wouldn’t recommend trying to write this amount of content yourself to save money. It doesn’t scale well and has a higher failure rate.

Where to Hire Writers

You can find high quality and inexpensive writers on freelancing websites like The secret here is to look for writers with zero feedback.

It sounds counter-intuitive, but you wouldn’t believe how many high-quality writers are overlooked because they are filtered out by feedback score or number of hours worked in the search settings. Often you can find a university student or freelancer that is new to upwork for just 5 bucks because they are trying to get good rating!

Hire two writers and have them each write a test article for you. Pick the best one and give them more articles. Continue testing until you’ve established a relationship with a writer and negotiate a higher price to keep them around. Setup systems so that you can simply share a keyword spreadsheet with them and have a completed, optimized article returned the next day.

Due Diligence & Where To Buy Sites

Starting a website from scratch is hard. By purchasing an existing website, we were able to skip the Google sandbox and start ranking for content right away. It also saved us the time and money of designing a new site.  We looked for a website with a domain authority (DA) of 50+. Domain authority is a strong indicator of a website’s ability to rank content and gain backlinks.

There are three major places where you can buy existing websites: FE International, Empire Flippers, and Flippa. FE is the most expensive of the three, often with very well established businesses and in-depth prospectuses.

Empire Flippers is a middle-of-the-road marketplace with sites generally above the $5k mark.

Finally, Flippa is the bottom of the barrel. There is no due diligence here so be wary if a deal seems to good to be true. Regardless of the marketplace, you should perform your own due diligence.

I looked to see if the website had strong whitehat links as part of our due diligence process. We used tools like Majestic to check backlink profiles –  excessive comment links (no-follow) or links from spammy, thinly built blogs are also red flags.

Next, ask the seller for read-only Google Analytics access. In here you can verify the seller’s traffic claims and see if anything is abnormal. For example, if the website has huge amount of traffic coming from paid search or social media, the owner could be paying for ads to boost traffic before the sale. Time on page, bounce rate, and what the site is currently ranking for are key factors to check for in Google Analytics as well.

While the site you purchase doesn’t necessarily need to be making money, you should definitely hop on a video call with the seller to walk through their accounts and ask questions. Have them sign into their advertising and affiliate accounts so that you can verify the earnings.

Before buying a site, ensure that it ranks. To determine the KC that we could rank for, we ran a test. We published several articles with KCs ranging from 20-50 and then checked back later to see where they were ranking. This was an important part of the due diligence process.

If you aren’t able to do this, you can simply look at some of their recent content that hasn’t received any links, and check the KC of the terms they are targeting.  If you see KC 30+ terms ranking in the first 3 pages, you know you’ve got a winner.

Takeaways For Niche Site Builders

This clearly worked for us, so we’re doing it again with another site that we bought for $850 that’s just aged (1 year, in order to skip the sandbox) and has little to no link profile.

Spencer here again…Ken and Jake managed the last internship and the site in question was a partnership between myself and Hayden & Scott.  Coming up soon we’re going to teach people how to do this in another internship – we’ll be providing the systems, spreadsheets and processes…so stay tuned.

Blogging & Niche Websites | 84 comments

By Spencer Haws

Spencer Haws is the founder of After getting a degree in Business Finance from BYU (2002) and an MBA from ASU (2007) he worked for 8 years in Business Banking and Finance at both Merril Lynch and Wells Fargo Bank.

While consulting with other small business owners as a business banker, Spencer finally had the desire to start his own business. He successfully built a portfolio of niche sites using SEO and online marketing that allowed him to quit his job in 2011. Since then he's been involved in dozens of online business ventures including: creating and exiting Long Tail Pro, running an Amazon FBA business for over 3 years and selling that business, founding, and co-founding You can learn more about Spencer here.

Want to learn step-by-step how I built my Niche Site Empire up to a full-time income?

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Great article, I feel like I learn something new every time I revisit the site. I am very interested in taking on an internship with you. Are there currently any openings or places I can go for internship updates? Thanks.

Spencer Haws

No, there are not any openings currently.


Great sharing and insides!

However, this model seems to require a large budget and solid SEO skills which not all newbies can afford. Is this model recommended for newbie too?

Wish you all the best with your sites

Spencer Haws

Yes, this applies to “newbies”. You might not be able to afford 500 articles, but the point is on a smaller scale that adding keyword focused content really works.


Great post Spence and Ken It requires good budget and skills, it is good for moderate level marketer not for the beginner like us.

We would love if you share more insides of NSP3.


Can you explain us how do you buy old site,
and yes how do you see whether domain has good link profile or not

Spencer, can you explain to us what criteria you use to buy the old site?

Spencer Haws

Look for quality links (nothing spammy), traffic from search engines (so you know there is no penalty)…and a great price. There’s more to it, but thats the short answer.

Emil G

Awesome article Ken!
Looking forward to following your progress.

I have a question about the “silos” with 10 articles per silo:
How did you make it clear to Google that the 10 articles were a separate silo? Is every silo a separate category or did you separate them in some other way?

Spencer Haws

Categories and interlinking related silo content.


Great, teamwork is an impressive creative force , I’m happy for the results , it is seen that with internet planning within no limits at all!


Really nice post. 🙂

Can you share your procedure to hire writers and make sure you are getting good quality? Also which things you provides to the writers to write the article? Just a title and target keyword?

Thanks in advance.


Hi Ken,

Great post, thanks for the detailed information. You mentioned that you decided to monetize through the Amazon affiliate program – does this mean that all 500 articles were product related reviews, or were they some other kind of content?

Thanks 🙂

Spencer Haws

Most of the 500 articles are Amazon reviews or somehow related to an amazon product.

Ryan H

Wow this is definitely an interesting strategy! Talk about going big or going home. Were all the silos semi-related to the generic domain or did that not matter?

Did you buy the $850 site off Flippa? That seems a bit cheap for a FE and EF.

Spencer Haws

The silos were not tightly related to the domain, didn’t really matter. The $850 site was purchased privately, just someone we personally know looking to sell and made a deal.

Patrick @ Succeed 365

Great article.

Do you lay out that silo structure anywhere?

In order to replicate this that would be insanely helpful.


Spencer Haws

We do have spreadsheets and standard operating procedures that we use to make sure writers and others do it properly. But its pretty simple, just use categories and interlink the content in those categories. Don’t overthink it 🙂


Good and timely information. I’m in the process of adding lots of content to one of my sites using a similar process – it probably won’t be 500 articles and my time horizon is longer – but I hope for similar results in the end.


Spencer Haws

Good luck Dave!

Thomas Smale

Excellent case study, Ken, Spencer et al.!

A mistake I regularly see from website buyers is putting no time or investment into a site after buying it, especially initially. By putting in some hard work upfront it can really pay off in the long run both in terms of income and valuation (as you have noted).

Would love to see a follow up to the case study where you spend some time/resource investing in outreach/link building now you have all of the content up.

Muhammad Imran Nazish

wow.. this is definitely an awesome case study you’ve shared with us. Of course, I will check your 500 posts experiment in the future.


$.20 per visitor value seems high for an amazon site…no?

Spencer Haws

This can vary alot from site to site. I have other sites in a similar value range, others can be lower.


Great case study, as always. Love seeing these examples after they’re already done and you guys provide concrete results like this. I’m in the process of ramping up some content as well for a smaller site I just purchased and am getting some good early results, but think I can do a better job of keyword research planning with my writers. Great food for thought. Keep it up!

Spencer Haws

Thanks Craig! Good luck with your sites 🙂


Great, great post!!!
A couple of questions:
(1) I have Longtail Pro and also purchased the Longtail University material–both are highly recommended. Unless I am wrong, in the university course they recommend keeping keyword competitiveness around 30 rather than the 40 that you are using. Am I wrong on this? When I probe keyword competitiveness in the 40 range (or even in the 30 range often) I cannot compete with the giant websites that already dominate that keyword.

(2) Since you are at 40 KC, are there certain big websites that you don’t care about that dominate that keyword that you can push out with a silo of 10 articles?

(3) In one of the responses to a blog reply above, you mentioned: “The silos were not tightly related to the domain, didn’t really matter. ” What does that mean exactly? What is “not tightly related”? If the site were a niche site on “best blender reviews,” do you have silos on garden rakes and cellphone covers? Or is it a site like (just an example I pulled out of the air) so that you can literally talk about anything in such a site…garden rake, blenders, raising pigeons.



Spencer Haws

1. You are correct. We only went to 40 because this site already has some good authority and tends to compete in these ranges. I actually think our results would have been better if we would have targeted slightly lower search volume keywords with a KC under 30. That will likely be part of this ongoing experiement.
2. We don’t look to push out any big competitors, we hope to push out the small competitors.
3. The domain name is somewhat generic, so we covered lots of niches…not all in one niche.

Ibn Adam

Thanks for the informative post, Spencer, and Ken! I heard about buying sites and didn’t know how to scale it up further. I got a clear picture now. I am a newbie niche website builder. Hopefully, I would start buying aged websites in near future instead of building them from scratch. This seems a pretty good strategy to me. 🙂

Piseth @ SurfaceTip

This is definitely an interesting case study I wish to see.


I’m confused by this statement: “We published several articles with KCs ranging from 20-50 and then checked back later to see where they were ranking.” If you did not yet own the website, where did you publish the articles?

Spencer Haws

The previous owner allowed us to publish some articles before we bought it.

Donovan G.

As part of the intern team that helped with this project, I was really impressed with the emphasis on strong initial KW research, systems and scalability that you’ve put in place. It’s also motivating to see the bigger picture goals and progress. And, the process works: the main page I worked on, which was just published just last week, is already ranking on page 3 of the search results! For those of you asking if this process would work for a newbie, I would say yes. The principles are all the same just done on a smaller scale.

Spencer Haws

Thanks for jumping in Donovan and adding your thoughts as an intern that helped on this project!


Spencer, great post.

You mentioned a 32X multiple a few times. Who is paying that much for flipped site?

Thanks again.

Spencer Haws

Lots of people. This is a very common multiple on (check the listings) and other brokerage sites.


Fantastic information. Thank you so much for sharing this with the group.

Spencer Haws

Thanks Leo!


Wow 32x valuation. I thought websites go anywhere from 15-20x

Spencer Haws

Low end websites on Flippa go for that range sometimes, but EmpireFlippers, FEinternational, and others frequently sell sites at the 32x multiple.


Hi Spencer / Ken,

Another great post, I’m doing a similar test with one I of my aged domains I have not worked on in a while and I’m just curious to find out a little more about your process of outsourcing articles. If you needed an article about the best juicers would you just give them the title and get them to research and find the best ones on amazon based on reviews or would it be a case of this is the title and these are the five best you should write about. I hope this makes sense.


Hi Spencer, I’m wondering about the Authority of the site when it was bought and if the DA grew from just aging and adding content. Could you tell us the exact DA numbers, also to get an idea of what DA was able to compete in the KC 30 to 40 range…?



Good job guys and this post came at a great time, as I am just beginning a very similiar process with my authority site project, I am publishing 600 pages of content over a 6 month period (100 per month).

A few things regarding the article which didn’t make sense to me, some of the numbers didn’t add up I think it was simply a mistake, you mentioned that for every 10 pages it would become a silo which would mean there would be a total of 50 silos, not 500 as stated here:

“Over 500 silos that would be $5000/mo, and at a 32x flip multiple it would be worth an additional $160k”

I am assuming it’s 50 silos, as that would make more sense.

I’d be interested to find out what your internal linking strategy across each of these pages within the silo and then from silo to silo has been, could you elaborate on this?

Michael Catrow

Fantastic read. Really highlights how important content is. Any tips for someone trying to build a website while working almost 60 hours a week on the road?

Spencer Haws


Harvey Specter

You don’t mention link building, can you tell a little about it?

Spencer Haws

We didn’t do any…that was part of the experiment.

Fiona @

I’m curious…. are your pages directly linking to specific products/categories in Amazon inside the content?

Using the “Text and Product Links” option that is shown here:

Or are you using the banners and ‘prettier’ designer style ads?

– Fiona

Spencer Haws

Text links


Great post here. I’ve learnt some lessons here as a newbie.
1. The importance of building on a site with proven authority
2. The importance of publishing enough volume of seo articles putting them in silo structure
3. The need to outsource some of the labour, especially the content generation.
Thanks for this post. Looking forward to getting thenupdates. I’ll to see how I can implement what I hae learnt .

Spencer Haws

Good lessons…good luck!


How long where the articles?

Spencer Haws

Roughly 1000 to 1500


I would love to learn more on the KW research process as I have 2 aged sites waiting to be used. I’ve been attempting at getting a starter site going, but think after reading this I’d focus on my higher earning sites and push more content in there instead to subsidize any newly created ones

Spencer Haws

I’ve covered keyword research in depth here:


Is it very very hard to gain search engine visitors from New sites? How do you test articles from upwork writers ? If all articles are from up work writers then How do you seo them ? Do you edit them again ? Do you test them in this sites while finishing seo ? How Google never penalized a sites which have 500 articles in a month ? What is the Google policy for such things ? I am not clear all of these .. please help me to retrieve all these answer. Thank you.

Spencer Haws

Large sites frequently publish thousands of articles a month.


Hi Spencer, this is indeed mindblowing.

Btw, do you have any blogpost writing about systems?


Spencer Haws

No, not really


Really cool case study here and glad to see the strategy has been working well for you guys. It’s certainly a substantial initial investment and strategy heavily built around having enough cash in the beginning, but it looks like it’s scaling well for you.

Spencer Haws

Correct, its a great business…but does require investment.

Sergio Work

Great freaking article guys, and thanks for sharing. Have you ever looked into how underdeveloped SEO still is in some foreign languages? I’ve just started an authority site in my native tongue… I love how much potential there is and how crazy-little competition.
The guys who consistently rank first for terms like “best mountain boots” (obviously in my language) have DA13! And a 1.3 years old site.
It’s only a matter of how quickly and massively can I produce quality content, ’cause I can’t outsource anything for now. I mean, after getting used to this it’s hard to come back to try and rank stuff in English. Let’s do it

Spencer Haws

I agree, there is likely lots of opportunity in foreign languages.


I have some aged, parked domains that point to godaddy created web content for cache parking. Is it better to use those domains and build a real site around them or get new domains?

Frank Joseph

You guys are rocking it!

Am planning to do something like this before the end of the year. But this time, am going to buy an expired domain with DA50+ and build a niche surrounding the site.

But for the record, if you are looking to purchase an amazon site making $250+ for the past few months, you can contact me via my name.


Would you be willing to share some samples of the writer’s work?

I’m a little skeptical that the quality is that great when you’re only paying 1.2 cents/word. That seems ridiculously cheap. For a writer to make minimum wage on that, writing 1,000 word articles, they’d have to pump those things out every hour for 10 hours straight.

I’m sure the grammar is good and the content is easy to read but is the article really providing much value to the reader? Would someone reading it want to become a follower, subscribe to an email list, or trust the information coming from these writers?

I ask for two reasons:

1. If you’ve managed to strike gold and find actual writing talent that charges pennies per word, I’m jealous. I’m not digging through the upwork slushpile but in my experience it seems like a quality article like the ones you might find on the Wirecutter or on VanWinkles are averaging $300 – $500 for 1,200 words. And that’s before you start adding costs for photography, design, or stuff like that.

2. Paying that low makes me nervous about the long term value of the site. Sure, its making you a ton right now thanks to the quick influx of organic traffic but if the articles only took an hour to write what’s to stop a competitor from swooping in with 10X value in their content? Or, what if Google’s algorithm changes again and the traffic gets halved over night? That’s where a diversified strategy with email lists, social cred, and strong relationships with influencers will really come in handy. It might be harder to get those if all your posts look like rehashed wikipedia entries.

Anyway, I love the strategy. Its too bad the financials of it explode once you start paying for substantive content. Even if you paid $200/post, that influx of 500 articles would cost $100K. But hey, if the posts are actually really great then I’m just the jack ass paying way too much for good copy.

Quinton Hamp

I’m guilty of skipping over those 0-star writers.

How long are these guys willing to stick with you at the low rate before they get enough “experience” and want to move on?

Good tip. Cool Case Study.

Steven Porters

Hi Spencer.

This was a great post. Thanks for sharing this case study. One question about selling niche sites. Is there any benefit when selling a site if it comes with established social accounts? In other words, is it better for the sale of a site to have an Instagram and Twitter page with several thousands followers each that regularly post?

Or does it not matter at all?

Thanks again for the great case study.


Thanks for sharing all the information! I have learned a lot!


Scale has always been my issue, thanks for the great insight on how to scale a Digital Publishing business effectively.

The SOP is a great idea, I done something similar in outsourcing my work to my VA. I found an effective way to train my new staff was to create training videos. It allow me to duplicate myself and allows to me create a working solution database for my team to use when I am not available.

Do you use any communication tool like Slack to manage your VA?


Hi Spencer, great post as always.

Quick question: After buying an aged website, what would happen if you wanted to use a different content system (e.g. WordPress or Webflow) and therefore had to delete all old pages and content? could you simple retain the domain name and still maintain your domain authority etc?



Thanks for your great sharing. Just wonder any minimum requirement in number of words for each article ?
Some experts saying longer better but for new writers, 500 words seems to be a starting point.


“The articles would be organized into groups of 10 around a topic or niche, forming a “silo” of content”
as i understand in this case “Silo” means Each topic/niche will have 1 Main article for main keyword & 9 articles for long tail keywords?
and your website had 56 silos (topic/niche)

2) Could you suggest me the name of the plugins that can do this “Categories and interlinking related silo content.”


Frank Joseph

You can do this manually.
I do it this way; create a page, and a cat. with my posts linking to the page.
Other people use page to do everything. I have not tested this method out.


I have questions:
1. Are all articles affiliate article ?
2. If you write information articles both, How many are affiliate and informative articles ?


Andrew belov

great article, funny how close it is to me. Since I submitted my video to be one of the niche interns for the newest project I have seen my amazon revenues jump from 50 a month to now 800 a month and traffic up 500%. I think adding good content has definitely been a huge part of it.


Hi Spencer,
thanks for sharing this informative case study with us. Its really helpful. cheers.


Currently trying to do something similar to this. Thanks for the info guys!


This was exciting and interesting to read… Until the mention of the $68k purchases price!!

Uuhmmmm.. How does this interpolate for 99.9% if your reader?


Interestingly radical approach, Ken! Thanks for sharing!

One question for you and/or Spencer. There’s a guy in my niche whose site is (according to LTP) 6 months old and has around 30 backlinks that mostly come from 1 totally irrelevant other site. Yet, the site is already at DA 19 – and I’m dumbfounded.

Could this website be older despite LTP saying 6 months? Or is this probably black hat stuff?

I’d be grateful for some answers!

Keep up all the great work here on Niche Pursuits!

Conor Banett

This is a great case study. Thank for sharing this information. Thanks,


Interestingly radical approach, Ken! Thanks for sharing!

One question for you and/or Spencer. There’s a guy in my niche whose site is (according to LTP) 6 months old and has around 30 backlinks that mostly come from 1 totally irrelevant other site. Yet, the site is already at DA 19 – and I’m dumbfounded.

Could this website be older despite LTP saying 6 months? Or is this probably black hat stuff?

I’d be grateful for some answers!

Keep up all the great work here on Niche Pursuits!

Bhuboy Villanueva

This seems to be a nice strategy, I think neil patel did this too in his health ambition site, he purchased and existing domain


Wow, thank you for sharing this. I own 2 sites, old blogs with some decent authority but I don’t feel like writing on them anymore for now and it’s been more than a year that they are taking dust.
I think I’ll try that on one of them and add maybe 100 pieces of content that I could pay for just to see how it turns out.


The first site is getting around 125 uniques per day and only 21 dollars a month in revenue? That’s in the neighborhood of a half a penny per visitor. Is that expected? I don’t understand why that isn’t addressed. Maybe I missed something….

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