Another week has flown by for the Niche Site Project 2! In today's post, I wanted to include the video from our latest coaching call, along with a brief discussion of some of the items covered.
But before I jump too far into it, I wanted to give a quick update on Perrin's site: aPennyShaved.com. Looks like the great Google has decided to allow the site to grace its rankings for “best safety razor” for the first time! As of today, the site is ranked 67th in Google! A few other keywords are ranking in various spots as well.
No, its not super exciting just yet, but seeing as how it wasn't ranking anywhere about 24 hours ago…its great news! I only expect it to climb from here as we promoting the site…
If you read our last NSP 2 update, you will know that we are just getting started in the link building phase of the project. The keyword research is done, and the core content of the site is up…now our focus is on promotion and link building.
I've written and discussed link building in the past at length. For this project, I found the best resource to cover overall link building strategies is Jon Cooper's site. So, during the call, Perrin and I focus on reviewing that page a bit and dive into how to implement that directly for his site.
If you are looking for a complete resource and how to guide for building links to a new site, I highly recommend checking out the Point Blank SEO course right here.
In addition, I was actually contacted by a seasoned link builder who happens to read NichePursuits.com. He reached out and put together a list of places that Perrin could be getting links from.
Coaching Call Video
Here is a general outline of what we covered on the video:
- Follow up on content plan
- Promotional Plan
- Building Base Links
- Content Marketing – Link Bait
- 30+ Keywords – Potential article topics
- Outsource articles
- Step 1 – Build Base Links
- 100 base links
- General link building
- Blog commenting
- Dozens of other general link building
- Use PointBlankSEO Resources page
- For Base Links – Don’t keyword anchor text – for the most part.
- aPennyshaved.com, http://apennyshaved, 50% of time
- Click here, read more, get more information – 20%
- Just vary anchor text – no exact match keyword.
Content Marketing – Link Bait
- Guest Posts – exact match anchor 10% at most.
- Or Partial match anchor text.
- Link Bait
Link Bait Ideas
- Ego Bait
- Free Tool – like calculators or dropmylink.com
- Debunking myths – stir up some buzz, today I learned on Reddit
- Interviews with Others in Niche
- List Posts
- Glossary – consolidated list of terms
Obviously we covered a lot of these topics in more detail than this outline suggests. So, please watch or listen to the video to get the full details of the call. Lots of valuable gems in there. Perrin asked lots of great questions, and I think the link building strategies we covered can really help out any niche website builder!
Perrin's Week 9 Write-Up
The following was written by Perrin…
Nine weeks down! And we’re finally moving onto promotion and linkbuilding! Pretty exciting. I’m really looking forward to this phase, since I’m pretty green.
In case you don’t remember, this week’s assignment from our last call was to find 10-15 blogs in the niche that I could (1) comment on and (2) start building relationships with.
So I did that! Really, I went way overboard. Ha. I ended up finding about 100 blog comment targets, which took me several hours. Of those, about 80 are blogs completely dedicated to shaving or facial hair (e.g. there are a few moustache- or beard-related blogs in there).
I then organized them into two tiers. The first tier includes blogs that are both authoritative and relevant. These are blogs I want to target aggressively. The second tier includes blogs that are either small and relevant or big and only kind of relevant (mostly male fashion sites).
Why did I find so many? Basically, my strategy was the play the odds. One blog comment really isn’t worth that much in the grand scheme of things. However, finding an authoritative, relevant blog that I can comment on regularly – and hopefully start a relationship with that webmaster – is worth a lot.
But, not every blog is going to allow you to comment. Some blogs might now be neglected; some may have really strict moderators, etc. So I figured if I came up with an initial list of 80 or so blogs and tried to comment on them, I could keep track of which comments were successful and hopefully end up with 10-20 blogs that I could visit regularly.
Obviously, the immediate benefit of this would be more links. However, it’s also good networking. Instead of just stopping by these blogs and posting one comment, you become a part of that community, which gives you (and your blog) a lot more credibility and authority in the eyes of those members – and more importantly, it gives you creditability in the eyes of the webmaster.
And that is how you can start building guest posting and linking relationships. That’s my thinking, anyway. We’ll see how it goes.
Another strategy I adopted was to contact blogs that have been inactive for the last six months. I reached out to those webmasters and offered to buy their blog. Pretty ballsy, and I risk offending people, I think, but I was very courteous and complimentary, and I was mostly targeting lower-authority blogs (homepages around PA 30). If I can snag one or two of those, I’d have a miniature version of a private blog network with small but hyper-relevant blogs. I’m not willing to spend a ton of money here, but I’d buy one for $50-$100, I think. They’d be good links. So we’ll see.
Finally, I wanted to share how I actually found these blogs. Mostly, it was just a bit of creative Googling. If you don’t know how to use footprints to Google effectively, it’s definitely worth looking up. I had the most luck searching Web 2.0 properties – by that that I mean established shaving blogs on WordPress/Blogger/Blogspot/etc. There are also a couple great resources out there if you’d like to find some on your own:
- Drop My Link (this was shared by a NichePursuits community member; forgot who it was, but that you!)
- SoloSEO’s Link Search Tool (this one is absolutely amazing)
The next step is getting to work! I’m not sure what I’ll be outsourcing and what I’ll be doing myself, but we’ll probably cover that in this week’s call. So tune in. 🙂
My question to those of your following along:
What’s your linkbuilding strategy for your niche site?
Til next time!