Last week, I wrote a 2013 review post to cover how my goals went last year. Overall, they went fairly well, even though I didn't accomplish everything.
Today, I wanted to share what my business goals are for 2014! Why should you be interested in this? After all, I'm essentially writing these for myself and for you the reader to hold me accountable. However, I really do think, and hope, that by reading some of my goals it will inspire YOU to set some of your own goals and accomplish great things.
I am a firm believer in settings goals and reaching for those achievements. It helps you plan your future and potentially accomplish great things. If you just take things day by day, then you are not as likely to build a successful business strategy or to reap the rewards.
I do want to clarify that the goals I share below, are strictly my business goals that I think you as the reader may find interesting. So, I have additional business goals that I do not share, and I have other physical goals (running, weight loss, etc) and other personal or family goals that I do not share here. As fun as it is to talk about what I hope my 9 year old son accomplishes this year, its not relevant!
So, with that, lets dive right into my 2014 goals!
1. Increase Niche Site Monthly Income by $10,000
My first goal for 2014 is to ramp up my niche site income even more. I was to INCREASE my niche site income by $10k/month by the end of the year. To clarify, I am not revealing what I currently make from niche sites, but I will share how much my income goes UP this year. In other words I want this equation to work:
Total Niche Site Income – Income from Niche Sites Created before 2014 = $10,000/month
As many of you know, I quit my job back in March 2011 because my income was more than my day job (here's an old income report). At that time, 100% of my income was from niche sites. Now my income is fairly diversified with Long Tail Pro, other products, affiliate sales, but a nice chunk is still from niche sites.
I've hired Perrin to help me expand my niche site business even more this year! I wrote all about how and why I hired Perrin to work with me full-time. But essentially his #1 focus will be teaming up with me to expand my niche site empire.
This won't be an easy goal to accomplish, but I think with Perrin's help, its a good stretch goal. I'll keep you posted!
2. Accomplish 2 Public Case Studies on NichePursuits.com
Last year, I did 2 Niche Site Projects…and they were a huge success! I've never received more positive feedback from readers on anything else I've done on my blog. And I know as a reader, I enjoy reading case studies and real life examples.
However, you also have to understand that sharing sites publicly is also the most stressful thing I do on my blog. There is a lot of pressure to have the niche sites do well. And obviously I open myself up to copy cat sites and even negative SEO that affect rankings.
So, part of me REALLY doesn't want to do any public case studies again, but I also know the tremendous value they provide. So, I am setting the goal of doing 2 more case studies on NichePursuits.com in 2014!!
I don't know exactly what those case studies will be. Perhaps more Niche Sites, perhaps sharing other projects, or perhaps something completely new that hasn't been discussed previously. However, whatever they may turn out to be, you can expect them to be this year, and you can expect lots of details as I carry out the case studies, just like before.
3. Spend $25k Buying Existing Websites
I want to buy existing websites from Flippa.com or other places to build my website portfolio even more. To clarify, any income I make from this goal will NOT count towards my first goal.
I know there are some great existing sites out there, and I've always had the itch to buy an existing site to see if I can improve it. I've watched Chris Guthrie buy some sites and do quite well, along with other success stories I've heard.
In the future, I could see myself building an entire business out of buying existing sites, improving their rankings and earnings, and then selling at a higher price down the road. If I got successful at this, I could start buying bigger and bigger sites.
I'd like to get to that point, so setting a goal of spending $25k this year will help get my feet wet at buying and perhaps selling sites.
4. Double the Sales of Long Tail Pro
Long Tail Pro has been an excellent business for me over the past couple of years. In 2013, sales of Long Tail Pro more than doubled, and I'd like to double it again in 2014.
How will I accomplish that? Well, to be completely frank, increasing my traffic to NichePursuits.com through great case studies and more, will have a direct impact on Long Tail Pro sales. However, that likely won't be enough to double my sales volume of Long Tail Pro.
I have plans starting in the next month or so to use paid traffic to increase sales. I'll be using Google Adwords, Facebook ads, and other avenues to sent potential buyers to LongTailPro.com. This will be a learning process as I find ads that are most effective, test sales page layouts, and more.
I only share this as a goal because I think I will be learning a great deal that I can share on NichePursuits.com as I grow that business. I hope to start sharing more about how to bootstrap and grow your own software business like I have done over the past few years. Its a topic that I think many of you will find very interesting.
5. Read 2 Books per Month
Reading helps expand your own education and also can spark new ideas for your business or life in general. I enjoy reading, but often don't do it unless I have a focused effort!
I am still going to try and make at least 1 of those books per month a business related book, but the other one is a freebie…maybe even fiction!! 🙂
6. Watch 2 Documentaries per Month
I've always loved documentaries, but usually forget to watch them. Rather than watching pointless sitcoms, I'm going to try and squeeze in at least 2 documentaries per month.
I know this last one doesn't have much to do with my business, but I think documentaries are similar to books in that they are very educational and also really get you thinking. Thought provoking things are always a good thing in my opinion.
Overall, I've set 6 business goals for 2014 that I am going to refer to from time to time publicly here. Will I hit them all? Not sure, but it sure will be fun and educational trying.
Have you set any goals for yourself? If not, I really think you should! I'd love to hear the goals you've set below, or you comments and questions in regards to mine.