I’ve been really busy lately. But that tends to go with the territory when you run a bootstrapped small business on your own.
In fact, in my software business (Long Tail Pro), I essentially where all the hats – visionary, product testing, marketing, technical support, billing, spokesperson, and more. While I do have a programmer that handles the actual coding, and use some contract helpers in other areas, most of the responsibilities lie on my shoulders.
So, if I need a cool tutorial video? I do it.
If the product isn’t working properly? I have to detect it and make sure its fixed.
If I want to sell more? I have to go out and get new customers.
Running your own small business is not an easy job.
The past week or 2, I’ve been overwhelmed with rolling out the new Platinum version of Long Tail Pro. Its something I’ve worked on for months. I just did a webinar last night, and I have to respond to customer queries about new features and suggestions. Yes, owning a software company is a lot of work!
Oh and to add to the stress, the webinar recording didn’t work properly. So, now I need to re-record myself doing the presentation for everyone that didn’t see it live. (For those of you waiting, it will probably be Monday or Tuesday before I can get that out).
BUT, it can also be very rewarding! The contacts I’ve made with truly amazing individuals through my business is rewarding for sure. The personal development as far as skills learned is huge. And of course, the amount of money I’ve been able to make compared to where I was a couple of years ago working in the corporate world, is well worth the effort!
There are other advantages to:
- I get to work from home and see my wife and kids alot.
- I can listen to Pandora all day to whatever stations I want (as loud or quiet as I want to).
- I don’t have a boss, so I answer to no one but myself.
- Granola bars, Gatorade, cereal, or other snacks are always right around the corner!
- I don’t have to wear shoes.
- I don’t have to shave (until my wife tells me).
- I can go out for a jog whenever I feel like it.
- I can set my own schedule for when I work…or when I don’t.
Overall, I’ll take the advantages over the disadvantages any day.
Automation is so Important!
Lately, I’ve just been working a bit longer hours and harder than usual on finishing up projects, so it feels overwhelming. However, I also have to realize that I’ve set myself up pretty well to make things as automated as possible.
I get a large number of free visitors to my sites everyday from Google, because I’ve done well at keyword selection, content marketing, and overall search engine optimization. My email list grows whether or not I’m awake. People continue to buy my software, or click on my Google Adsense ads whether I’m around or not. I have auto-responder emails that are working for me all the time to build customer interest. My products and license keys are delivered automatically no matter what I’m up to.
Overall, I’ve automated my business quite a bit; which makes my job MUCH easier than it would be.
So, if you are thinking about going into business for yourself…surprise! Its not easy . For those of you that currently own a small business, you are well aware of the time and effort it takes. But I would never go back to sitting behind a desk in the corporate world.
Ok, rant over.