Niche Pursuits Income Report for May 2017

Niche Pursuits Income Report for May 2017

Welcome to my May 2017 income report!

As usual, I had a lot going on during the month related to business, so I'd like to share a few highlights. Overall, you will see that it was a good month.  My total income was up a couple thousand dollars this month, and I also launched Niche Pursuits Insider.

For now (and maybe always), I don't plan on revealing the income for Niche Pursuits Insider.  But if you are wondering, when all you charge is $1 trials the last few days of the month, the actual income isn't that significant.  However, as people stick around (which most are), the income for June will be significant for Niche Pursuits Insider.

I'm also very excited about my “Music Brand” that you can see below.  The income over doubled during May, and the early signs in June point to another growth month.

And here's my obligatory selfie for the month.  I've decided that I'll just use the first picture I get of myself each month, so this month isn't too flattering.  So, enjoy that…

Without my hair or makeup done

Income Reports

As usual, I am going to break each “brand” out with its own income table.  If you just want to see the total overall, you can always scroll down.  But if you like the additional detail on each brand that I operate, it's all there.

Please note: *Gross Profit is the profit after all costs of good sold.  So, for any Amazon FBA product sales, I've already subtracted the manufacturing costs, returns, shipping costs etc.  However, this is not a net profit number…to get that, I'd need to subtract out salaries, software expenses, etc.

NichePursuits.com Income Report - May 2017

Income SourceGross ProfitMonthly Change
Total$6,483 ($1,181)
Bluehost (Get Web Hosting for Just $3.95 Right Here)$650$290
Jungle Scout: Amazon Product Finder, Special
10% Discount Here.
$729$117
Thrive Themes (See my strategy for increasing subscribers with Thrive Leads Here)$1,856 $670
AmaSuite 5 ($100 Discount Here)$0($24)
Easy Azon Plugin$203$7
SalesBacker (auto-email Amazon buyers)$184($49)
MerchInformer Software. (See how to start a t-shirt business with Merch Informer here).$521($127)
Long Tail Pro*(*My affiliate commission only, not my ownership distribution).$396($904)
SEMRush Competition Analysis (See an in-depth tutorial and video here).232$0
Inventory Lab: Amazon Profit Tracking Software$35$20
PointBlankSEO Link Building Course$61$30
Hire Writers$165$40
Content Refined (Exclusive 10% off When You Use Coupon Code: "spencer" at Checkout)$315$87
Amazon Affiliate Bootcamp by Tung Tran$124($746)
Human Proof Designs: Niche Sites Done For You$1,012 ($592)
Click Funnels (14-day Free Trial)$0$0

So, the income for NichePursuits.com is down by about $1,200 for the month.  The biggest drops were from Long Tail Pro (expected since I did a promotion the previous month), and AMZ Affiliate Bootcamp course.  Again, I expected this to be down, since Tung did a guest post in April which is really what brought in the sales.

Thrive Themes were up, mostly due to Jason's epic post about the best WordPress themes here.

Finally, I have to mention Niche Pursuits Insider even though I won't be revealing the income.  The launch went better than I expected!

I had a goal for the number of new members I hoped would sign up.  We ended up doing about 33% more than I expected.  We now have a very active private group in Facebook and we have live training starting this week (along with all the recorded blueprints in the member's area).

The income for Niche Pursuits Insider will be significant, and I expect it to grow quite a bit over the next year.  (If you are wondering, the doors are closed to new members…but we expect to re-open in a month or so).

The other thing of note is that I have a software product in the works which is getting much closer to being completed.  I'm hoping that in the next month, we can begin beta testing with users.  Then ideally, I could launch it publicly in 2 months or so.

Home Goods Brand Income - May 2017

Income SourceGross ProfitMonthly Change
Total$19,136.31$1,699.88
Adsense$543.72$8.04
Amazon$1,266.42 ($210.67)
ebay Sales$629.84$29.99
UK sales$3,309.17 $668.55
Amazon Product 1$10,585.11 $1,747.76
Amazon Product 2$2,043.85 ($1,163.77)
Amazon Product 3$296.19$296.19
Amazon Product 4$144.78$70.56
Amazon Product 5$42.04$42.04
Amazon Product 6$250.38$130.68
Amazon Product 7$24.81$80.51

I'm happy to report that the “Home Goods Brand” is back to where it should be.  As you may recall from my last income report, the earnings were down a bit due to Amazon/Inventory issues.

However, our best selling products are back up and selling like they should.  Nothing is perfect, some ups and downs…but an overall increase is something I can live with.

Jason is diving into Google ads (both search and content network) for this brand.  We tried Facebook ads, but found that it wasn't a very good fit for this particular audience.  We are hoping to get paid traffic profitable and then scale.

We've got the landing pages all built with Click Funnels and are ready to go.  I'll report back next month on the results.

Fitness Brand Income - May 2017

Income SourceGross ProfitMonthly Change
Total$1,464.33 ($69.73)
Google Adsense$18.78($19.57)
Amazon Associates$422.04($130.74)
Amazon Product 1$383.47($136.07)
Amazon Product 2$479.57$250.92
Amazon Product 3$58.68$33.59
Amazon Product 4$101.79($67.86)

The fitness brand was basically flat for the month.  Our existing products are chugging along, and I'm okay with that. 

We do have 2 new products (that I've mentioned before), that are taking a bit longer than expected to launch.  However, it's very possible that one or both will finally start selling in June.  I don't know exactly what to expect, but I would hope that these 2 new products add a couple thousand dollars per month to the bottom line.

Music Brand Income - May 2017

Income SourceGross ProfitMonthly Change
Total$2,584.85 $1,525.05
Amazon FBA$484.85$289.79
Shopify Sales$1,948.86 $1,084.12
Product 2 Shopify$151.14$151.14

I'm excited about this brand!  I still believe that it could be a six figure brand.

The gross profit grew by a whopping 143% during May, and has grown by 300% since February this year!  The reason for the growth is obvious: I hired a part-time brand manager in January, and we have been testing and tweaking Facebook ads like crazy.

We've found a winning formula with our ads, and we are now slowly scaling ad spend. 

Also, you can see that we launched a new product on our own website (not on Amazon yet).  I know $150 isn't huge, but I'm happy with the start.  We plan on launching this product on Amazon as well very soon.

Fingers crossed for another good growth month in June!

Amazon FBA Incubator Income - May 2017

Income SourceGross ProfitMonthly Change
Total$1,960.31 $180.81
Amazon Product 1$265.65$60.72
Amazon Product 2$558.95$234.95
Amazon Product 3$140.00$59.29
Amazon Product 4$1.51($3.89)
Amazon Product 5$4.74$2.13
Amazon Product 6$0.00$0.00
Amazon Product 7$637.29($78.57)
Amazon Product 8$187.20($7.80)
Amazon Product 9$0.00($2.78)
Amazon Product 10$136.08($52.92)
Amazon Product 11($104.22)($104.22)
Amazon Product 12$0.00$6.97
Amazon Product 13$0.00($21.30)
Amazon Product 14$5.95$0.00
Amazon Product 15$127.16$88.23

The Amazon Incubator is just a hodge podge of unrelated products that I sell on Amazon.  Yes, the income is up $180, but it's not real significant.

As you may recall from my last report, one of our products (that usually does $1,500 a month) was taken down by Amazon.  We didn't know why at the time, but now we know.  Apparently, part of this product had a patent on it, and the patent holder asked that we take the listing down.

Oops.

So, we won't be selling this product anymore.  I feel terrible that we even sold a product that had a patent on it in the first place.  We made some assumptions that were incorrect.  (Lots of other sellers were selling this “part” so we assumed it wasn't patented).

Fortunately, there are no legal proceedings, we simply took the listing down, and that's the end of the story.  Close call.  But lesson learned, spend more time on due diligence before launching a product.

Total Income for All Brands – $31,629 (Last Month $29,474 / +$2,155)

Overall, for all my brands the income was up a couple thousand dollars. I'm happy with the way that May turned out.

When you add the reported income to the launch of Niche Pursuits Insider and the my new software project that is in the pipeline, I'm feeling quite positive about the future.

Undisclosed Income

I've been quite detailed in the income listed above.  However, I also have several other sites or income sources that I prefer not to be as detailed with.  I hope you don't mind.

Here's some additional sources of income that I won't reveal the exact amount of:

  • Small niche sites making less than $500/month.
  • Long Tail Pro Ownership.  I still own a portion of the Long Tail Pro business and receive quarterly distributions based on net profits.
  • Investment websites.  I have invested in several other websites.  For most of these I own anywhere from 5% to 33% of the business.
  • Jake FBA Business Partnership.  I invested in an Amazon FBA brand that Jake runs personally.
  • Niche Pursuits Insider

Overall, if you have any questions or thoughts, I would love to hear from you in the comments below.  Thanks!

56 Comments for this Post

  1. Qaiser

    Qaiser

    Inspiring income report Spencer. Somehow, I missed joining Niche Pursuits Insider, will keep in check for future openings. Thanks.

    Reply
  2. Mike

    Mike

    Spencer, how are you handling sales tax with the Amazon products? That is the biggest concern I have about entering into this market.

    Reply
    • Jae Jun

      Jae Jun

      you can use either tax jar, inventory lab or download the reports from Amazon directly from your sales reports. A lot of excel work with that because of the formatting.
      On your Amazon listings, make sure to set it as A_GEN_TAX in order to capture sales for all orders from your nexus.

      Cheers.

      Reply
    • Spencer Haws

      Spencer Haws

      Jae is correct. (I would talk to your accountant about which states you should collect/pay tax in).

      Reply
  3. Kelv

    Kelv

    Hey Spencer ,

    I’ld suggest that when writing the monthly change in income , you add the + or – sign so we know if there was an increase or decrease in revenue

    Reply
    • Adam

      Adam

      Hey Kelv,
      Spencer is using normal accounting practice – if a number is (in brackets), it’s negative. Otherwise, it’s an increase.

      Reply
  4. Zum

    Zum

    looks great

    Reply
  5. Fred Harrington

    Fred Harrington

    I’m impressed with your earnings from Thrive Leads.

    I’ve been looking into this software myself over the last few weeks!

    Reply
  6. Ben

    Ben

    Look Great!
    Congratulation for the niche pursuits insider lunch. Can’t wait to see the software you are working on.

    Reply
  7. sanket

    sanket

    You are really great. keeping track of $4.4 shows how deep you calculate things. You are inspiration for many bloggers ! I guess blue host income is much lowered and you should do something for this !
    Thanks !

    Reply
    • Spencer Haws

      Spencer Haws

      I’m not worried about Bluehost earnings, my focus is elsewhere.

      Reply
      • Sachin Thukral

        Sachin Thukral

        Where is your focus?

        Reply
  8. Tomaz

    Tomaz

    Hey Spencer,

    It’s possible to know how & where you invested in other websites?

    Kind Regards,
    Tomaz

    Reply
  9. Nick

    Nick

    Spencer,
    What did you do with the inventory for the patent infringement product(s)?

    Reply
    • Spencer Haws

      Spencer Haws

      I plan on just giving it away to people. I won’t be selling it, as I don’t want to risk it…not worth it. So, if you want one, let me know 🙂

      Reply
      • Nick

        Nick

        Sure, if it’s not too much trouble.

        Can you email me what it is? I don’t like being wasteful if it won’t be useful.

        Reply
  10. Jamie

    Jamie

    Nice work – thanks for sharing, Spencer!

    Reply
  11. BT

    BT

    There’s a typo in the link to PointBlankSEO. I know, it makes up a relatively small percentage of your income and your audience can probably get there anyway, but I thought you might want to fix it.
    Thanks for everything, I always appreciate the insightful and valuable information you provide!

    Reply
  12. Bryan

    Bryan

    Hey Spencer – just wanted to drop a quick note to tell you how inspiring this is!

    I have been following your blog for quite a few years. Recently, I finally decided to jump back into the affiliate space based on reading some of your posts as of late. Just sort of “lit the fire under my tail” so-to-speak.

    Again, kudos on the fantastic month and can’t wait to see you CRUSH IT in June!

    Reply
    • Spencer Haws

      Spencer Haws

      Thanks Bryan, its great to hear the positive feedback! Hope the fire stays lit!

      Reply
  13. harish

    harish

    As a beginner, it gives me a great push to keep going even when at low times.
    Thank you for being transparent all along. I love following your blog and trying out your strategies.

    Reply
  14. Muhammad Ahmad

    Muhammad Ahmad

    I just want to start Work with you, I have more then 50 Hours online per week, please

    Reply
  15. Naeem

    Naeem

    Really great Spencer,,,,, i fellow every Income Report

    Reply
  16. Gloria Cruceru

    Gloria Cruceru

    half of the revenue is coming from Amazon. very instructive. tx Spencer for all your valuable information, it helps to better understand how it actually works

    Reply
  17. sutha

    sutha

    niche sites still relevant ? do we still can make money from niche sites. ?

    Reply
    • Spencer Haws

      Spencer Haws

      Yes, see my income report above :). (I have niche sites for each of my brands that push traffic to my products on Amazon…they definitely are still “relevant”…they are the reason you see the income numbers above).

      Reply
  18. Jae Jun

    Jae Jun

    Great job as always. I could be wrong here, but do you mean Operating Profit or Gross? If the numbers are after advertising, shipping etc, should be considered as operating profit – which means your numbers are fantastic.

    Reply
  19. Agnes

    Agnes

    Your monthly income encourages me a lot! Thanks for sharing.

    Reply
  20. Adam

    Adam

    Spencer,

    I was just curious but are you doing anything with Merch By Amazon?

    Reply
  21. Raj

    Raj

    Quite inspiring,
    But Spencer, what is amazon product 1,2,3 in home goods. Do you sell your own product at amazon? How did you get into product business.

    Thanks a ton for sharing

    Reply
  22. arnold mathew brown

    arnold mathew brown

    Hi Spencer Haws

    Your income inspires me a lot, I am also running a multi-niche blog, but still facing the issue in ranking, Can you help me with your backlinks strategy and conversion rate optimization.

    Waiting for your reply!

    Regards
    Arnold Mathew Brown

    Reply
    • Spencer Haws

      Spencer Haws

      Hey arnold, I don’t offer any one on one consulting if that’s what you mean.

      Reply
  23. satyenhacks89

    satyenhacks89

    Such a great income report keeps us inspired and helps me to work even harder to reach such a level.

    Reply
  24. Endre

    Endre

    Hello Spencer.

    I have a few questions I hope you will take your time answering.

    For your niche sites, the home goods site and the fitness site, is the adsence and amazon/ Amazon Associates posts what you earned without any product sales? and would you be able to make this amount without having the products (just selling other products)?

    Also this patented product that you have withdrawn. Maybe you can make an example of this? I often find it hard to understand how the process works without a really good example. Most often teachers/mentors uses a medium to low earning site/product an examples as they don’t want to disclose their top earners. Just a thought.

    Keep up the good work.

    Reply
    • Spencer Haws

      Spencer Haws

      Yes, the Amazon/Adsense is what it would earn without my own products.

      Reply
  25. stella

    stella

    Very inspiring report. I appreciate your openess.

    Reply
  26. Ashutosh

    Ashutosh

    Great insight and Figure!

    One question, when you say you still have a portion in LTP, did you sell your stake?

    Reply
  27. Todd Temaat

    Todd Temaat

    Great report, Spencer! I joined the NP Insiders and it’s been great so far – definitely worth WAY more than we’re paying. 🙂

    Have you considered making all the links in these reports open in new windows? It’s a pain to have to ctrl click to open in a new window or continually hit the back button after you click on one. Just a thought…

    Reply
  28. Abdul Aouwal

    Abdul Aouwal

    Wow Spencer Haws ! Thanks for sharing. A Short Question, What was your expectation in May 2017? Is it Ok or Less 😛

    Reply
  29. Samuel Oyegoke

    Samuel Oyegoke

    wow.. most times i wonder how i possible is it for me to have several streams of income on my website, this definitely is an eye opener.. thanks

    Reply
  30. Loretta

    Loretta

    It looks like May was a good month. The thing I love most about your income reports is the range of income diversity you show. A good reminder to not to put all the eggs in one basket 😉

    Reply
  31. Brian

    Brian

    Curious about fb ad success with music brand. Have you written about how you use ads with amazon listings especially with conversion tracking?

    Reply
    • Spencer Haws

      Spencer Haws

      We sell the products on our own website. So tracking conversions is easy, because we are not sending paid traffic to Amazon.

      Reply

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