Happy New Year everyone! I had a wonderful Holiday season celebrating Christmas and New Years with my family. As I mentioned in my last post, I made a 1300 mile trek to Arizona (where I grew up) to be with parents, brothers, sisters, nieces, nephews, cousins, and friends. I enjoyed my time away thoroughly, but I’m ready to get back to work in 2012! I hope all of you are ready to do the same…
Before I completely jump into 2012, I wanted to update everyone on how my Authority Site is doing that I created in September of this year. This is an ongoing project for one site that stands in stark contrast to many of my “small” niche sites. The main purpose of this site is to grow it into a large site as far as content (rather than 5 or 10 pages) and eventually build it into an “authority” in the niche I have chosen. In the month of November, I was happy to reveal that my earnings for this site was $118.98. I am even more happy to reveal that my site has continued to increase in revenue in December; which I will be discussing in detail below. However, I would first like to discuss what I have been doing to the site.
I have actually done quite a bit to my authority site in the past month or so. As you may recall, my first go-round at creating an authority site was not successful. I had actually created an original site and created around 70 unique articles to be placed on the site. You can read more details about my first try at an authority site here. I made the decision to basically take that original site down and start over. So, the old site has not existed for a few months now. The 70 articles from that original site are finally no longer indexed in Google.
So, in the beginning of December I began placing those old 70 articles onto my new site. Since they are no longer indexed in Google, they will be seen a fresh new articles on my new site. This appears to be the case as I have seen throughout this month. I certainly did not put all of the articles on my site at once. Instead, I have scheduled them to be posted at a rate of 1 new article per day. Once they are all posted, there will be approximately 100 articles on my authority site.
I also switched the theme to a new one. I have been less than satisfied with the click through rate for my Google Adsense ads, so I have been testing a few things out. I tested out some different colors and now I am testing out this new theme. I have indeed seen an improvement with the new theme, but I am certain that I can still improve the CTR even more.
In my last report, I revealed that my Authority site was ranking at position 14 in Google.
My site is now ranked 11th in Google.
The site did bounce up to position 10 on Google for a few days, but is currently residing at 11. I feel like it is only a matter of time now before I start moving up and hopefully to the front of page one.
In order to move my site up the ranks I have done 2 things. First, I have added lots of high quality content. Second, I have done some link building.
The content on the site is very high quality. I hired an independent author on Elance for the majority of the articles.
Also, for linkbuilding I have done quite a bit. I had my VA build links using My Article Network to about 20 of the inner pages of the site. I also had him submit a couple of additional articles pointing to the root domain using Unique Article Wizard. Finally, I submitted 8 articles via the Build My Rank network in the month of December.
Overall, its not a big move from ranking 14th in Google to position 11, but I’ll take it! The traffic has been slowly increasing and I expect it to increase even more in the coming month as more of my articles get indexed and as I move higher in the ranks.
All the income has come from Google Adsense.
For the last 4 months of 2011, I had set a private goal for myself to build 20 to 30 new small niche sites per month until the end of the year. I accomplished that goal. I am already seeing the fruits of my labor, as these sites have added a good amount to my monthly income. I love building small niche sites, and I have found some real gems by doing so. However, in 2012 I am going to be focusing my attention on building larger sites and hopefully creating even bigger winners.
I see it like this: I already have a large group of niche websites working for me that are essentially passive in nature. These small sites have created an income level for me that is much greater than what I was making at my old day job a year ago. Now, that I have these small passive sites working in my favor, I am going to venture out and start building some larger sites with larger potential. Larger sites take a bigger time and monetary investment, so I will obviously not be building as many. My plan is to build perhaps 2 larger sites per month.
So, instead of finding lots of keywords that maybe only get 2 or 3k exact match searches per month, I will be hunting for 2 or 3 low competition keywords that get 20 to 30k (or more) searches per month. In turn, I hope to be building sites that have the potential to each make me over $1 to $2k per month. Obviously, I am well aware that some sites will not perform well, but if I play my cards right, I should be able to build several large sites this year that pull in 4 figures a month each. That’s the plan.
So, I am keeping my small niche sites and will be using some of the profits generated from these to build larger, higher quality websites. Of course, my small sites will be helping me in other ways as well. Because I have tried out so many different niches, I know exactly which ones tend to perform well and I have developed an eye for a good niche when I see one. So, I will certainly be building larger sites in some of the same niches that I already have small sites built in (bigger keywords though), but I will also be exploring new fields to find some more low competition keywords.
I am excited about the increased earnings and Google ranking of my Authority site. I am going to be hitting the link building a bit harder this month and have high expectations for the site. In addition, I’m excited about building more larger sites over the next 12 months. In fact, I actually already got started! I bought 2 domains for some larger site ideas that I had last month. I will building the sites out this month!
Also, as discussed last month, I am building some Amazon niche sites as well. I have these sites up and running and will be focusing on building links and more content to hopefully start seeing a return on these. I will keep everyone up to date on this Amazon niche site project as well.
I would love to hear your thoughts on my Authority Site Project. Do you have any questions or comments that you would like to add? Go ahead and share what you have to say below!
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