Every new year brings with it the excitement of what could be. We all start contemplating what we've accomplished and goals we hope to achieve.
As I look back at my blog and business for the year 2012, I see some great accomplishments. But I also see many things that would both make my business better or improve the quality of my blog for you…the reader.
Specially, I want to focus in 2013 on blog content that is both more interesting to read and more valuable to those who stumble onto my small piece of virtual property here. Please continue reading to find out how I plan to accomplish that below.
But first, I think its appropriate and helpful to look back on what happened last year. Rather than try to document everything I learned, accomplished, or failed at here in writing; I made a highlight video for 2012!
Prepare yourself to be “wowed” by my mad video creation skills. Enjoy the music video below!
2012 in Review – Music Video![flowplayer src=http://www.nichepursuits.com/videos/2012yearinreview-show0.mp4 splash=http://www.nichepursuits.com/wp-content/uploads/2013/01/2012review1.png]
I am both amazed and honored when I look back at the amount of readers and active community that has grown here at NichePursuits.com in 2012…thank you!
Please watch the video for a more complete review of 2012 – and perhaps a chuckle.
As the community grows here, I both feel the need and want to be more helpful. This is going to be a focus over this coming year, providing more actionable advice and real world case studies.
My Goals for 2013
I think I've done a fairly good job of explaining strategies that work for small businesses and niche website creators how to take advantage of long tail keywords.
The niche website hub has become a valuable resource for those looking to research nearly all aspects of how to build a niche site. But despite this resource, I'm finding that I'll never be able to cover everything or answer every question.
So with that in mind, here are my business goals for 2013:
1. Build 2 Public niche sites
That's right. I plan to build from scratch, at least 2 niche sites and document the entire process here on my blog!
This includes sharing in depth how I go about finding a niche and specific keywords. In addition, I'll share exactly how I outsource content, get the site up and running, and get links to the site. I'll also be sharing the URLs and all the stats associated with these sites including traffic and earnings.
I know that many others have shared niche sites publicly, including fellow blogger Pat Flynn. The success of Pat's Niche Site Duel is well known. I honestly don't expect my public niche site project to ever become as popular as Pat's; however, I think the value provided to YOU the reader could potentially be huge.
I've always hesitated to share any of my niche sites publicly for one major reason: My income has always come primarily from my niche sites. I've been concerned that if I start sharing my niche sites, I would put that income at risk because people would either copy my sites or cause other problems in my business.
However, in the past 2 years I have been diversifying my income. I truly hope to continue increasing my niche site income (as you will see from my goals below), but if for some reason this public project puts my niche site income at risk, I have revenue sources outside of my sites.
In short, I'm more comfortable sharing things publicly now. I know this is something that many readers have wanted me to do for a long time. I also know that as a reader of other blogs, I always enjoy following along with public projects; whether or not they are a big success.
I hope to begin the first public niche site project in early February, maybe sooner. The second public niche site will come in the second half of the year.
2. Accomplish at least 1 “Niche Pursuit”
Since my site is called “Niche Pursuits”, I think its only appropriate that I actually try to complete one! What is a Niche Pursuit? Well, as you can see from my original explanation here, its essentially a bootstrapped business idea.
The idea is to let YOU the reader vote (like I did before) on a small business idea that I should pursue, and then I will indeed start that business and document the entire process here.
My first niche pursuit was building an iPhone app, that you can read about here.
To be honest, these niche pursuits were going to be all I talked about on the blog here. However, due to the overwhelming response I have received from readers to share more about niche sites, SEO and niche sites have become the primary topic.
So, be on the lookout sometime in the first half of this year for your opportunity to “vote” on which “Niche Pursuit” I should start. This could be anything from starting a Kindle eBook business to buying and selling used books. I'll let you decide!
3. Double the Avg. Monthly Unique Visitors to NichePursuits.com
This goal will not be easy to accomplish. I'm very pleased with how big this blog has gotten in just under 2 short years. However, doubling a good sized blog into a bigger blog is not a simple task.
For reference sake, in 2012, NichePursuits.com received 199,598 Unique Visitors. So, I need approximately 400,000 unique visitors in 2013 to hit my goal. Wow, that's a lot of people!
I started this blog in March 2011. In 2011, the blog had 59,094 unique visitors.
My plans to hit this huge number of visitors is to provide more value and keep things interesting here. A big part of this will be the public projects I complete from goals 1 and 2 above.
However, I also plan to be a bit more social, network with other bloggers, and drive traffic in other ways.
4. Double the affiliate sales on NichePursuits.com
To be honest, I make very little from affiliate sales here on NichePursuits.com. Most months I make less than $1,000 from affiliate sales.
The reason is that I don't have very many affiliate links on this site. There are only a handle of posts here that even mention affiliate products.
I don't plan on stuffing a bunch of posts with affiliate links, don't worry! However, there are several products that I consistently use that I believe in. Through the process of providing better reviews of products and doubling the size of my blog, I expect that I should at least double the affiliate income here.
5. Double my income from Niche Sites
This is a big one for me. I really want to show that creating a business with niche sites is still a viable revenue source. Obviously Google has changed quite a bit over the past year, but this just means we need to change how we approach niche sites a bit. I've seen great early results with my new processes.
Doubling my income from niche sites (not from other sources), will not be simple. However, I think the potential is there and it will be a big focus this year.
6. Read 1 Business book per Month
I enjoy reading good books, I really do. However, I often find myself too busy (3 kids can do that to you) to sit down and enjoy a book. But if I plan well, I should be able to find a few minutes during meals or other times each day to finish off at least one book a month.
What do you think?
I would really love to hear your feedback on my goals! Do you think they are feasible? Or am I overly ambitious in any of them? Let me know.
In particular, my public niche site project has me the most excited and apprehensive. I've never shared any of my sites publicly here on my blog, but I've made my decision. Do you think its a good one, or is there any reason I should reconsider?
Overall, let me know if you are interested in following along with my public projects and what you think of my goals!