I kinda feel like I need to give a “State of the Union” address like the President of the US does each year. So this post is more like a State of the Niche Pursuits type post. I have been on vacation with my family for the past 10 days, and this time has given me the ability to think about my business and really consider where I want to take it.
So what is the state of my Niche Pursuits business? I'm in recovery, and I think pulling out strong.
What Happened So Far This Year?
The early part of this year was rough for me. I had my Google Adsense account banned in April. Then Google Penguin hit and negatively affected lots of my sites. It was like a 1-2 punch that had me dazed for the past couple of months.
In fact, I basically decided at that point to focus on building a large authority site instead of putting all my effort into small niche sites. This is what I did. So in fact I do have a site that I personally wrote a couple of dozen articles for and even had a custom logo and design created. But guess what? Its a lot of work!
Honestly, after working on it for a couple of months, I don't think I can handle it. I ALREADY have an authority blog right here at NichePursuits.com, so I'm going to put my effort into this site – not my newly created other site. I'll keep the other site, but its no longer a focus. Unfortunately, I just don't have the time or energy to work on 2 great sites – I can only handle 1 Authority site; and that site is Niche Pursuits.
Back to Building Niche Sites
The authority site topic I had picked is something I am passionate about, but not as passionate as I am for niche sites. So, I am excited to say that after a few months of a break, I am going to be building small niche sites with a vengeance again. I'm back!
Niche sites always have been the core of my business, but the early part of this year really shook me up. I've looked at the damage and still see a pretty sweet business. I still earn a great passive income from my niche sites (yes its much less), even after Penguin and Adsense closure. I'm ready to emerge stronger after the storm.
I've already written many times about the risks of niche sites and better strategies; I almost felt it my duty to warn the uninformed. But enough of the warnings; I'm ready to move full steam ahead with what fits my personality and has earned me the most money – small niche sites. Who's with me? I know the risks, and I've ALWAYS bounced back after penalties, deindexing, and more.
My Recent Sites and Success
I actually started building some new sites in June. I built about 10 sites in June and have another 10 or 15 in the works for July. What I see from June is very encouraging. Two of those sites are already ranking in the top 10 for their keywords, and I have not done ANY link building. This just re-affirms the fact that the same old Google is still around. Build sites that target low competition keywords and you can rank. Most of the time you will need some links, but not always.
Low competition is key.
Out of these 2 sites, one is an Exact Match Domain, the other is not. EMD is not critical. One site (the EMD) will probably be a $10 to $15 a month site is all, the other looks like potentially a $75 to $100 a month site. Not bad for not building any links!
So combined with the success that others are having like Hayden earning $30k a month post penguin, and the success I am seeing already with my sites from June and July; I'm ready to dive head first back into the business. Some will say I'm crazy or even stupid. But the reality is that I'm well informed, I've seen the hits that I can take and realize that I will probably take more in the future. Its still profitable! That's all I'm gonna say.
I love the small niche site business and I'm planting my flag here as a long term advocate of the business. Who else is ready to join me? I may have waffled for a little bit after getting knocked around, but I'm still standing.
So what do you think? Are you a small niche site builder? Or are you sticking with authority sites exclusively?