A couple of days ago, I shared my general overview of how I do link building for my niche websites. Now I wanted to go into a few more details about article marketing and article spinning. Some people swear by it, and others detest it. But the real question I want to get to the bottom of, is whether or not its really worth it? I mean, does article marketing and article spinning really help your site to rank better?
Article marketing is simply the act of distributing articles to sites like Ezinearticles.com, Goarticles.com, Articlesbase.com, and lots of others. You send an article to their site, and at the end of the article in the “author box” you are able to include a few sentences on whatever you would like – including a link to your niche website. So, you post articles in order to get the 1 or 2 link backs to your site with your chosen anchor text.
When I first got started, this is where I spent most of my linkbuilding efforts. However, I have changed my strategies slightly. I don't think article directories are as powerful as they were before the Panda update. Panda focused heavily on sites that provide low quality content – and these article directories were hit hard. So, its my opinion that these links are not as powerful anymore. However, I still use them to a small extent.
As explained in my previous post, I will submit an original article to Ezinearticles.com and then once approved I might submit this article to 5 or 10 other directories and that's about it. I primarily submit to Ezinearticles.com not just for the link, but also because of the secondary links that I get. Ezine is a very high traffic website and lots of webmasters use the content found there to place on their own websites – and they usually leave the links in the author box intact. So, I will often see several links coming to my niche website from random websites that have placed my ezine article on their site. This is great!
So, I really don't put a lot of effort into articles directories – but I still do a little bit of article marketing. But what about article spinning?
Article Spinning is simply taking an article and rewriting sentences or using synonyms to create multiple versions of your article. There is lots of spinning software or other tools that make this process much quicker and easier than doing everything manually. So, by spinning an article, you are able to take 1 seed article and possibly turn it into 100 or so partially unique articles.
The articles of course will essentially say the same thing, but because they use different words, the search engines view them as more unique and therefore (and this is the whole point) they are more likely to get indexed by Google. So, if you distribute your spun article to lots of sites, you are likely to get that article indexed and get your link indexed back to your site. That's why people spin articles.
I would NEVER advise using a spun article on your own site. A spun article usually is not as well written as an original. I personally only use spun articles to get links back to my own site.
In fact, I currently use spun articles on a couple of different blog networks. I like blog networks because you can get links back to your site within the content of the article (rather than just at the end), and you also get it distributed to a huge variety of sites with different IP addresses and other unique indicators. These are the 2 blog networks that I am trying out right now:
MyArticleNework.com (affiliate link)
This site is very easy to use and allows spun articles. The distribution rate is very quick here. I will post an article, and within a day or 2, it usually has already been picked up by 10 or 15 blogs within the network. Blogs will also continue to add the content to their site indefinitely. In other words, once you place your article in the network it will continue to be distributed over time. I recommend this service.
SEO Bluprint (affiliate link)
I have not been using this service for very long, but so far, I like what I see. The nice thing is that they have their own high quality blog network, but they also have 2 other link services as well included in the package: Link Blueprint and Article Blueprint. So, they actually provide an article marketing tool as well as a way to essentially exchange links with other webmasters. Like I said I haven't been using it for long, so I can't report any definite results, but so far I like what I see.
I have also discussed in the past that I have used Matt LaClear's service where he distributes articles to his private blog network. He takes PLR articles, spins them, and then distributes them to his blog network. I have seen some good results from this service. So, I know that spinning articles and distributing them works.
So lately, I have hired a VA to take PLR (Private Label Rights) articles, spin them, and then distribute them to the blog networks that I mentioned above. You can get PLR articles from lots of places, and I am still searching for the best possible source, so I'm not yet ready to recommend a service. In addition, there are LOTS of article spinning tools. I just recently purchased, “The Best Spinner” for my VA to use, but since I haven't really done much with it, I'm not ready to fully recommend it.
Overall, I think its fine to spin PLR content only if you are not placing those articles on your own sites. You should certainly try to do your best with spun articles to make them as high quality as possible, but its inevitable that these articles will have some mistakes that just don't sound exactly right.
Your Thoughts Appreciated!
Anyway, I hope this gives you a good idea of some of my linkbuilding strategies and my thoughts on article marketing, article spinning, and whether or not they are really worth it. What do you have to say on the subject? What have been your experiences with article marketing and article spinning? I would love to hear your thoughts on the subject below in the comments!